The business Use-Case’s for building IaaS

Giles SirettCEO ShapeBlue

Giles.sirett@shapeblue.comTwitter: @ShapeBlue

@ShapeBlue

CEO & founder of ShapeBlue“ShapeBlue are expert builders of public & private clouds. They are the leading independent global CloudStack / CloudPlatform integrator & consultancy”Former CEO of UK MSPPMC member Apache CloudStack, Chairman of European CloudStack user groupClose relationship with Citrix

A unique insight…..

Who am I?

@ShapeBlue

Enterprises Service Providers

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CIO’s don’t care about cloud right ?Ranking 201

22011 201

0200

92008

Delivering Business solutions 1 2 1 3 1

Reducing the cost of IT 2 3 3 2 10

Developing a flexible infrastructure 3 1 8 11 11

Expanding the use of information & analytics

4 7 7 10 9

Improve IT management & governance 5 4 6 4 7

Improving business alignment 6 10 2 1 2

Implmenting molbility solutions 7 18 * * *

Consolidating IT operations & resources 8 5 9 9 12

Business process improvements 9 8 4 5 6

Improving IT organisation & workforce 10 6 10 8 3

Implementing cloud (SaaS, IaaS, PaaS)

11 9 * * *

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@ShapeBlue

The obligatory cloud definition slide

Self ServiceResource pooling

Rapid Elasticity

Metered Use

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Organisations are virtualised = cap/op ex savingsHowever, operationally often still manual

Still often a service ticket to provision new resourcesLong delivery timesRelatively high operational costsRelies on specialist skillsMargin for human error

On-demand self-service

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Make the most of a global compute estateResources dynamically assigned according to demandWorkloads can be averaged: across departments, across Geos, across times of day, days of month,etcBy pooling resources, reduces the reliance on local capacity planningAbstracts physical resources

Resource pooling

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The The XaaS model allows accurate cost measurement

ComputeStorageNetworketc

Internal chargeback model much simpler“Shadow IT” can be removed

Measured/metered service

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Scale upScale backAutoscalingBurst capabilitiesWORKLOAD PORTABILITY

Rapid elasticity

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Increasing enterprise growthDelivering operational resultsReducing enterprise costsAttracting & retaining new customersImproving IT apps & infrastructureCreating new products & services

Back to those CIO’s

An automated, standardised self-service infrastructure will be the bedrock of achieving IT business goals in the near/mid future

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How to build an IaaS cloud

Commodity compute

StorageNetworkin

g

Hypervisor

CMP - Orchestration layer

orchestration API

eCommerce Platform

Choice of Hypervisor (KVM, VMWare, Xen, hyper-V)

Apache CloudStack/Citrix Cloudplatform

Ecommerce platform (Citrix CPBM)

CloudStack API

Billing Management

Networking

compute Storage

PaaSDeveloper

toolingMulti-cloud

management

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vCloud DirectorMicrosoft System

Center

Vendor tied

AbiquoOnAppFelxiant

Haexagrid

End to end

CloudStackOpenStack

OpennebulaEuacalyptus

Open communities

Orchestration must be open to survive

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Only CloudStack &

OpenStack will survive

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• OpenStack is currently for science projects

• Driven heavily by a small set of vendors with product end games

But I’ve only heard of one

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So, what is CloudStack then?

Apache CloudStack is ascalable, multi-tenant, open source, purpose-built, cloud orchestration platform for delivering turnkeyInfrastructure-as-a-Service clouds

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But why CloudStack Giles?Open source Infrastructure-as-a-Service platform, under ASL 2.0 licenseCommercial distributions from Citrix (Cloudplatform) and Trend MicroA vibrant and growing community in ASF

Developed since 2008 by Cloud.comAcquired by Citrix in 2011Donated to Apache April 2012Became top level AF project March 2013

A proven cloud platform

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300+

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CloudStack Users

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CloudStack Users

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CloudStack Users

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Add to thatGoverned by Apache

Why is this important ?

Active community 200+ contributors70+ organizationsMany major vendorsCitrix heavily involved – but have an “honorable” end game

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Service Provider / public cloudDevops automation / continuous integrationEnterprise “next gen” infrastructureAWS “insourcing”

The use-case’s

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Use case 1 of 4 - Service provider / public cloud

$2,400,000,000

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Use case 1 of 4 - Service provider / public cloud

Service providers need to stem the movement to AWS2 years ago: “lets copy Amazon”Now

Focus on vertical cloudsFocus on localised clouds

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SunGard OnlineMajor public cloud offeringFocus on managed service verticalSelf service & managementZones in Europe, 2 x USCommodity & enterprise offerings

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Commodity public compute & storageLeverages Swiss privacy lawsAlso focus on devops vertical – developer friendly

Exoscale

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August 2012 = 90% public cloud vs other use casesAugust 2013 = 50/50 splitJune 2014 = 50/50 split

The breakdown

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Disruption presents massive business risks and opportunitiesAgility is key to disruptionThe new world of Devops

A new way of thinkingIf you have a devops department, you’re not doing devops

Use Case 2 of 4 - Devops

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Use case 2 of 4 - DevopsDeploy my

codeOnly on my infrastructu

re

@ShapeBlue

Aspire for continuous delivery or continuous integrationAutomate, script, automate, script, automate, scriptEVERYTHING needs infrastructure Treat infrastructure as code

Use Case 2 of 4 - Devops

10 create compute pool (“CRM compute”)20 Attach network (“corporate”)30 Configure router (“firewall”, “load Balancer”)40 start services

If DEMAND <=10 then destroy compute (“CRM Compute”)

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Case Study - Sky television Europe’s largest broadcasterSkyGo online platformUsed IaaS cloud to help

achieve continuous deliveryGive tooling for developers & devopsRapidly decrease delivery cyclesAllow the apps to handle scale

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Use Case 3 of 4 – “AWS Insourcing”

Jan

Feb

Mar Ap

rMay

June Ju

lyAu

g Se

pt05

101520253035

usage

usage

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Use Case 3 of 4 – “AWS Insourcing”

Jan

Feb

Mar Ap

rMay

June Ju

lyAu

g Se

pt05

101520253035

usage

usage

Known demand

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I realise that AWS is costing too much for my known demand I need to know my tooling will workI need to use the same APII still want to burst to AWSI don’t want to get into a massive/complicated project

Use Case 3 of 4 – “AWS insourcing”

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Launched new game: FarmvilleHosted in AWSPredicted 200k users in 3 monthsIn week 1, achieved…….

Case Study

1.5 Million users13 Million users in 3 months

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Use of AWS supported the scale. But…..

Case Study

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After initial rush, the demand was “known demand”Pivoted from public cloud to private cloud

“The Z Cloud” – build on CloudStack

Leveraged existing datacenter investmentC. 40k physcial hostsConsidering all costs private cloud was cheaperStill used AWS for burst capabilitiesPre-IPO so cap-ex preferred over op-ex

Case Study

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Use Case 4/4 – Enterprise “next gen” infrastructure

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Enterprises looking toadopt public cloudbuild private cloudDevlier on next gen, software defined, infraCloudStack has a unique position in the enterprise

Use Case 4/4 – Enterprise “next gen” infrastructure

@ShapeBlue “The car was not a problem. I just lost both

wheels."

Failure happens – Get used to it

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Traditional Vs Cloud Native Apps

Expect reliabilityBack-up everythingHA, Fault tolerance

Admin control recoverye.g. SAP, Oracle, AutoCAD,

Exchange

Think Server Virtualization Think Amazon Web Services

Traditional Enterprise Applications

Cloud Native Applications

Design for failureEphemeral resources Multi-site redundancySelf-service recovery

e.g. Big Data, HPC, Social, Gaming

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Software Defined Networks (e.g., Security Groups, EIP, ELB,...)

Cloud-Native Availability Zone

Server Racks

Server Racks

Server Racks

Server Racks

Server Racks

Server Racks

Server Racks

Server Racks

Object Storage

Virtualization Management Server

Hypervisor Cluster

Hypervisor

Cluster

Hypervisor

Cluster

Enterprise Networking (e.g., VLAN)

Enterprise Storage (e.g., SAN)

Traditional Application Availability Zone

Private cloud for both types of workload

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Enterprises need to support both workload models

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Large regional bank called *******Large investment in virtualisationHowever, machine provisioning up 5 to 11 daysMix of workloads

Legacy enterprise (based on VMWare)Emerging cloud-era appsSpecific financial apps based on OVM

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Large regional bank called *******Single private cloud

Self service to infra & dev teamsDifferent “zones” for state complicnaceDifferent choices on storage, network & hypervisor, depending on workloadOutcomes

Provisioning down to <1 hourImproved operational efficiency“commodity zones” for cloudera give cost savingsAccurate chargeback & cost model

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Right now, this is all … ..one big aSS

Cloud

aSSSaaS, IaaS, PaaS,

STaas, BaaS

ITaaS

IT

2010/11

2011/12

2013/14

@ShapeBlue

In 2014/15 I

see… ..dropping my aSS!

Cloud

aSSSaaS, IaaS, PaaS,

Staas, BaaS

ITaaS

IT

2010/11

2011/12

2013/142014/15

@ShapeBlue

Questions

Giles.Sirett@shapeblue.com@shapebluewww.shapeblue.com