Shaping Public Perception: The Next Step In Social Media

Shaping Public Perception

Richard Becker at Copywrite, Ink.

The Next Step In Social Media.

Shaping Public PerceptionThe Next Step In Social Media.


This is a tree.


It has value.


• Intercepts stormwater.

• Increases property value.

• Conserves energy.

• Absorbs pollution.

• Reduces carbon.

• Delivers social impact.

• Provides psychological benefits.

A tree has value.


A tree has value because humans are the only creatures on this planet that can form flexible and scalable cooperatives based upon

abstract concepts, societal constructs, and public opinions.


It has been this way for thousands of years.


It will be this way for thousands more.


The only real change has been the speed and reach of our ideas.


The Boston Massacre.


1770

The Fireside Chats.


1933

The Great Debate.


1960

Wee Siew Kim Affair.


2006

Bloggers Unite.


2008

• Write letters.

• Earn media attention.

• Sign petitions.

• Visit website.

• 1.2 million posts.

• Raise money.

• Join Amnesty International.

Humans have value.


• Change policy.

• Personalize messages.

• Recognize individual efforts.

• Encourage engagement.

• Leverage relationships.

• Maximize proximity.

• Reach agreement.

• Adopt perception.

Human Rights.


• Build community.

This social cause model was applied across several organizations.


There are even more tools, networks, and applications today.



desktop mobile things

surfaces AR big data

automation geotags a.i.

VR ddd remote

Tools.

+ dozens and millions more.

http://electronics.howstuffworks.com/future-tech/10-futurist-predictions-in-the-world-of-technology.htm


Networks.

facebook twitter google+

pinterest linkedin cafemom

snapchat tagged tumblr

yelp path goodreads

+ 500 majors and millions more.

http://en.wikipedia.org/wiki/List_of_social_networking_websites


Applications.

youtube flickr bubbly

meetup meetey slideshare

instagram vine hootsuite

paper.li scoop.it bebo

+ 100 majors and millions more.

http://iphone.appstorm.net/roundups/lifestyle-roundups/100-social-networking-apps-to-feed-your-internet-addiction/

But tools, networks, and applications aren’t as important as people.


Promote public health, relieve stress, democratize public space.


Purpose.


People.

administrators

explorers

cultural

sports

electeds

swimmers

media

public

leisure

seniors

students

children


Assets.

stewardship

trails

cultural

fields

revitalization

aquatics

connectivity

property value

parks

programs

centers

playgrounds


Objectives.

vision

fitness

enrichment

social benefits

fiscal

wellness

performance

community

stewardship

independence

education

accessibility


Experience.

vision

fitness

enrichment

social

fiscal

wellness

performance

community

stewardship

independence

education

accessibility

Social media strengthens our belief in abstract conceptsby adding a layer of digital context to our physical world that eventually becomes part of the human experience.


value


Social adds value.

• Media relations.

• Sports league standings.

• Recreation class openings.

• News and special offers.

• Events and openings.

• Real time reporting.

• Post-event recaps and photos.

• Photo contests and engagement.

• Cross promotional and proximity.

• Ambassador-run Facebook pages.

The next step in technology is to make the digital contentprovided by social media nearly indistinguishable from

from our perception of objective and conceptual realties.


The convergence of technology, communication, and experience is significant because it will often fuse our objective and conceptual

realities, sometimes making the experience one in the same.


Wearable technologies.


Fitbit

Wearable technologies like Fitbit can enhance the park and recreation experience as people associate their technology with their activities.

Enchanted items.


Apple

The function of such wearable technology will evolve in two directions, providing generalized or specialized features with a touch or gesture.

Touch surfaces.


Corning

The important thing to remember is that future digital content will be freed from screen size limitations with content fluidity.

Corning

Digital environments.


Tesco

And as this concept takes hold beyond places like South Korea, digital environments will be integrated into our physical environments.

Environmental markers.


Living Headstones

Sometimes it will be subtle, providing insight into headstones or memorials and adding value to various tree, bench, and park dedications.

Destination guides.


Geotag

And sometimes it can be active, guiding the public toward specific destinations or a series of highlighted locations within a service area.

Environmental interfaces.


Google

Applied as a lens to any environment, this content can be functional to provide area insight or profitable in delivering proximity ads.

Digital content layers.


Museum of LondonOr the digital content can add an independent layer of conceptual information, such as the historical relevance of a town, city, or country.

Showroom applications.


FerrariThe point is that the application of augmented reality is happening everywhere it makes sense to have a lens with layers of content.

Educational applications.


Smithsonian Doing so provides a depth of information that adds value to the experience as if the digital content is as real as the physical environment.

Augmented reality.


Skully Taken beyond the confines of the flat screen, it can even improve motorcycle safety with 360-degree views and responsive displays.

Customer experience.


Similar technology will add ease to shopping, enabling customers to locate products, find sales, and match ingredients to their diets.Harvest

Predictive expectations.


Ikea Others will provide convincing previews of what products might look like in a real environment or custom fit for our wardrobe.

Interactive playgrounds.


Microsoft Or add an additional layer of digital content that has nothing to do with the environment whatsoever, even though it interacts with it.

Interactive outdoors.


Freddie Wong And eventually, we’ll see the integration of motion control peripherals, head-mounted displays, and environmental mapping is real.

Immersive realities.


SonyThis is the first step in literally replacing our entire concept of an objective reality for something entirely different but no less real.


Perception adds value.

• Living memorials.

• Parks and trails exploration.

• Digital recreation stores.

• Public health applications.

• Proximity announcements.

• AR/VR open spaces.

• Technology-based meetups.

• Photo walks and virtual classes.

• Real-time point-click field availability.

• Real-time sports stats and standings.

This has value.


Even if it is not a tree.


Thank you.


Richard R. Becker, ABCPresident, Copywrite, Ink.

copywriteink.comrichardrbecker.com

http://richardrbecker.com

Date post:	17-Feb-2017
Category:	Marketing
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Shaping Public Perception: The Next Step In Social Media

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