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Shaping Test Variations Through User Research

Date post: 18-Aug-2015
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Rein Figuracion, Creative Director at Loansolutions.ph
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Rein Figuracion, Creative Director at Loansolutions.ph

Re-inventing Lending for the Rest of the World

A/B Testing or Split Testing, is a process where we run a simultaneous randomized experiment with at least two pages to see which performs better.

Potential issues with A/B testing

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Complement A/B tests with user research to identify true causes and develop well informed design variations


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