Date post: | 10-May-2015 |
Category: |
Business |
Upload: | gerry-darby |
View: | 207 times |
Download: | 1 times |
SHARE Clones Canal Workshop
HISTORY OF SHARE
Established in 1981 – International Year of Disabled
Ethos – Inclusion of disabled and non-disabled people
Developed from a Small Farm House to 65 acre activity centre
BACKGROUNDFully accessible charitable facility
Ireland’s Largest Activity Centre
10,000 Residential Guests and 5,000 Day Visitors per Year
Turnover 1.4 million per year
Who Visits
• Local groups and organisations• Corporate Sector Organisations• International Language Students
How Do We Sell Ireland?
‘There’s no such thing as bad weather – just the wrong clothing’
• Peace process;• Cheap Flights/Better Roads• friendly – ‘can-do’ approach,• sincerity – realness about people,• surprised at what we have to offer, and• that they are here first!
NOT‘The sunny, Mediterranean climate’
What the visitor says
WHAT WORKS!
• Lakeland environment,• range of on-site activities,• local Tourist attractions,• proximity of Belfast & Dublin, and• how we run our business.
ENVIRONMENTAL COSTS?
• Share’s Mission,
• the visitors’ carbon footprint – ‘guilt & discomfort’, and
• Share as the responsible tourist provider
(This makes the ‘psychological contract’, but does not make the deal’).
It provides quality at no extra cost.
Share’s Core Strengths
• Flexibility,
• an attitude of ‘can-do’,
• access to local people, and
• our investment in training
ISSUES FOR THE FUTURE
• Placing a proper tourist value on outdoor activity,• de-mystifying the outdoors,• economic downturn,• Acquatic Weed/Zebra Mussel• partnership working, and• leaving no trace – or a positive
one.
Marketing Challenge
QUESTIONS AND ANSWERS??