Shared Conversati ons:

Retail Store tacti cs on a Budget

Objective: Short and Sweet

To explain 6 examples on how a retail store using social media tools can tap into Shared Conversations which are the heart and soul of social commerce.

Our goal is simple: help you sell more!

Engage foot traffic from the outside• Key outcomes:

– Engaging activity for traffic outside store

– Generate leads for further follow up• How?

Run a Twitter Poll from the outside of your store comparing two products, asking for feedback, etc.

• Follow up: all those who answered can be invited to take advantage of a special promotion, or even a complimentary gift

Give Authenticity• Key outcomes:

– Show your potential customers the authenticity of your products/service

– Invite them to participate in the conversation

• How– Use a big screen to display a

Twitter widget in which you display your “favorited” tweets (to give you some control on the message)

– Take a look at this resource:http://visibletweets.com/

A CALL TO ACTION:

• Outcome:– Get your product into the

news stream of your customer´s Facebook, Twitter, Linkedin, etc.

• How:– Use a Facebook /Twitter

enabled QR that will post a custom message on your customer stream in exchange of some love (ie. Discount, goodies, etc)

– More:http://www.slideshare.net/buzz_ca/increasing-sales-through-buzzcentroamerica

Camera, Action, Upload…

• Outcome– Gain visibility with a picture posted with

customer message in your customer´s Facebook Stream. Remember, we are facilitating “frictionless sharing”

• How to:– Try this code:

• It will prompt you to choose a picture recently taken, the best is a picture inside your store with the right message

• Upload and share

Facebook Exclusives• Outcome– Keep your loyal customers buzzing

about you with exclusive deals posted in Facebook

• How to:– Custom application in Facebook:

Be Discovered in Pinterest

• Outcome– Expose your products on Pinterest

targeting an audience of female 25-44 years old

• How to:– Create a Daily PIN

• High quality picture• Answer a question regarding how useful

your product can be, how it can save money, how it can save time, and how it can improve your customer´s life

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here:

www.buzzcentroamerica.cominfo@buzzcentroamerica.com

@buzz_ca