Branding Strategies for SharePoint and Add-insFrom Design to a modern Style GuideStefan Bauer#SPSSTHLM04, May 21st, 2016

n8d.at/blog@StfBauer

Information ArchitectVienna / Austria

Why branding?IT’S JUST THE INTRANET

Branding in organizations• Word templates• Business applications• Internal newsletter• Magazines for employees• Cooperate Coffee Mug• …

Display Templates? Full scaled branding?

Application

CONTENT

BRAND CONTENTNOT THE

APPLICATION

STATIC DYNAMIC

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Potential problems with Frameworks• How to add custom CSS?• Documentation of custom CSS?• New version of framework?• What do I need from the framework?• Subscribe to someone else structure• What if framework structure fundamentally changes?

LESS SASS Static HTML Handlebarsjs

Great tools but …not for SharePoint

95%Unused code

In case of SharePoint

GRID

BURGER MENU

We’re not designing pages. We’re designing systems of components. – Stephan Hay

Responsive deliverables should look a lot like fully-functioning Twitter Bootstrap-style systems custom tailored for your clients needs. – Dave Rupert

https://24ways.org/2011/front-end-style-guides/

Web Standards – gsa.gov

http://style.codeforamerica.org

http://www.starbucks.com/static/reference/styleguide/

https://www.lightningdesignsystem.com

Style Guide – The benefits• State and breakpoint changes• Useful for future designers, devs & others

• Design and Code consistency and maintainability

The Benefits Of Maintaining• Easier to test• Improves workflow• Shared vocabulary• Useful reference

http://zqsmm.qiniucdn.com/data/20110511083224/index.html

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http://bradfrost.com/blog/post/atomic-web-design/

http://dev.office.com/

From Design to Style Guide

http://dev.office.com/

Style Guide - ButtonsIcon DesignMinimum Size: 7mmOptimal: 11mmButtonsLeft: Hyperlink <a>Right: <button>

http://dev.office.com/

Style Guide – Persona CardPersona Card• define different

labels• Assembling• Profile image

defined by button size

http://dev.office.com/

Style Guide – Persona Card Full• transformed from

list item• CSS3 transition• trigger by

additional classes

DEMO

https://github.com/StfBauer/SimpleStyle

DEMO

Style Guide Benefits• For designer / developers / customer / project Owners• No extra effort on documenting styles• Build HTML and Design first• Useful for future development• See the side effects of CSS changes easier• Use same styles for SharePoint and Add-ins

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