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Sharing Authentic Stories - The Authentic Storytelling project

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Living Authentically and Publicly By @ctrappe Metro North Rotary April 2014 @ctrappe TrappeDigital.com
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Page 1: Sharing Authentic Stories - The Authentic Storytelling project

Living Authenticallyand Publicly

By @ctrappeMetro North Rotary

April 2014

@ctrappeTrappeDigital.com

Page 2: Sharing Authentic Stories - The Authentic Storytelling project
Page 3: Sharing Authentic Stories - The Authentic Storytelling project
Page 4: Sharing Authentic Stories - The Authentic Storytelling project
Page 5: Sharing Authentic Stories - The Authentic Storytelling project
Page 6: Sharing Authentic Stories - The Authentic Storytelling project

We connect and deal with people we like, trust and who add meaning to our lives!

@ctrappeTrappeDigital.com

Page 7: Sharing Authentic Stories - The Authentic Storytelling project

Authentic storytelling...

Not talking about..

• Social media strategy

• Messaging

• Manipulation

Talking about:

• Inclusive strategy

• Storytelling

• Meaningful sharing

@ctrappeTrappeDigital.com

Page 8: Sharing Authentic Stories - The Authentic Storytelling project

Not rocket science: All interactions

100 percent

@ctrappeTrappeDigital.com

Page 9: Sharing Authentic Stories - The Authentic Storytelling project

What percentage online?

Page 10: Sharing Authentic Stories - The Authentic Storytelling project

Usual guesses:

Online50-70 percent

Offline50-30 percent

Source: Jonah Berger’s “Contagious: Why Things Catch on.”

@ctrappeTrappeDigital.com

Page 11: Sharing Authentic Stories - The Authentic Storytelling project

Actual breakdown ...

But the perception …And people are online!

Online:7 percent

Offline:93 percent

@ctrappeTrappeDigital.com

Page 12: Sharing Authentic Stories - The Authentic Storytelling project

What to do first…

Why?I do what I do because ...

@ctrappeTrappeDigital.com

Page 13: Sharing Authentic Stories - The Authentic Storytelling project

Why?

Share that… publicly.

Scary?

@ctrappeTrappeDigital.com

Page 14: Sharing Authentic Stories - The Authentic Storytelling project

Benefits?

ConnectionsBusinessMeaning

@ctrappeTrappeDigital.com

Page 15: Sharing Authentic Stories - The Authentic Storytelling project

How to get there?

Decision time: Do you want to?Commit the time

Decide what to share!Constant, relevant, new!“On Facebook much?”

@ctrappeTrappeDigital.com

Page 16: Sharing Authentic Stories - The Authentic Storytelling project

Tools

Make it a habitPick the right tools

GoMeasure what works and what doesn’t

@ctrappeTrappeDigital.com

Page 17: Sharing Authentic Stories - The Authentic Storytelling project

Let’s discuss...Christoph Trappe

@ctrappe

TrappeDigital.com

AuthenticStorytelling.net

319-804-9853

[email protected]


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