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December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
Sharing Biotechnology at Sharing Biotechnology at Fairs & ExpositionsFairs & Expositions
International Association of Fairs & Expositions
December 4, 2002
Tom ZinnenBiotechnology Policy & OutreachUniversity of Wisconsin-Madison&University of Wisconsin-Extension
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
To EducateTo Educate
To InformTo Inform
To EntertainTo Entertain
IAFE Missions:IAFE Missions:
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
Biotechnology Is Biotechnology Is ControversialControversial
Biotechnology is changing how we look at life and how we lead our lives.
It’s about our bodies, our families, our land, our sense of right and wrong.
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
Biotechnology is Biotechnology is ControversialControversial
• Its controversial nature makes it an opportunity for learning
• and for what Cooperative Extension folks call “engagement”.
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
Inform & Entertain:Inform & Entertain:
• It’s also an opportunity for some fun with science.
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
• Our Mission at BioTrek: – Sharing Science with
Wisconsin
• Our Goal: – Transforming How People
View & Do Science
• Our Objective: – Enabling People to Use
Science Better in Making Personal Choices & Public Policies
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
At BioTrek, we ask:At BioTrek, we ask:
• What is science?• How is science different
from other ways of knowing?
• Is science about answering “What do you know?”
• Or is science more about asking “How do you know that? Show that? Test that?”
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
•What makes a good experiment?•What makes a good experiment better?
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
Here’s what we Here’s what we avoid:avoid:
• Explainaholism
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
We embrace We embrace Exploration.Exploration.
• What’s the Difference Between a Problem and a Puzzle?
• We Present Parables, Puzzles, & Paradoxes
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
What we do:What we do:
• Tours & Workshops at the Biotechnology Center on Campus
• Hands-on Science Workshops Anywhere in Wisconsin
• Website of Resources: http://www.biotech.wisc.edu/Education
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
Special Events:Special Events:
• Farm Progress Days• UW Day at the Wisconsin State Fair• Campus Open House• Family Science Nights• UW On the Road• Future Fair
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
Here’s where we do Here’s where we do Special Events: Special Events:
• In a Tent in an Alfalfa Field• In the UW Stock Pavilion• In a school gymnasium• At museums• In convention centers
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
We work with: We work with:
• Flow-by audiences
• Family groups
• Small mixed groups
• Clumps of students
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
We collaborate with:We collaborate with:
• Our staffOur staff• Extension colleaguesExtension colleagues• Adult volunteersAdult volunteers• Youth volunteersYouth volunteers• University researchersUniversity researchers• Children of University Children of University
researchersresearchers
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
We do two types of We do two types of Exploration Stations:Exploration Stations:
1. Hands-on Exploration Stations
2. ReSearch Exploration
Stations
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
Both Require An Both Require An Engaging PersonEngaging Person
• A Puzzle Giver for Hands-on Exploration A Puzzle Giver for Hands-on Exploration
StationsStations
• A Researcher for ReSearch Exploration A Researcher for ReSearch Exploration
StationsStations
• This is the strength, and this is the This is the strength, and this is the
weakness, of the Exploration Stations weakness, of the Exploration Stations
model.model.
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
Exploration Stations:Exploration Stations:
• Our competition at Farm Progress Days, at UW Day at the Wisconsin State Fair, and at other Special Events are not passive museum-type exhibits.
• The competition is the people who staff the other booths and exhibits and activities.
• No kiosk can compete with a Live Person.
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
Hands-on Exploration Hands-on Exploration Stations:Stations:
• Extracting DNA from Wheat Extracting DNA from Wheat
GermGerm
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
Hands-on Exploration Hands-on Exploration StationsStations
• Using a $200 Micropipette: Using a $200 Micropipette: Learning to Measure & Move a Learning to Measure & Move a Millionth of a LiterMillionth of a Liter
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
Hands-on Exploration Hands-on Exploration Stations:Stations:
• The Glo Germ Handwashing
Challenge
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
Hands-on Exploration Hands-on Exploration Stations:Stations:
• Manduca Life CycleManduca Life Cycle
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
ReSearch Exploration ReSearch Exploration Stations:Stations:
• Alfalfa• Arabidopsis in Space• C. elegans: The See-through Worm of
Insight• Zebrafish: From Fry to Fish in a Flash• Colorful Carrots• Gene Screening: Wisconsin Newborn
Screening Program
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
ReSearch Exploration ReSearch Exploration StationsStations
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
ReSearcReSearch h
ExploratiExploration on
StationsStations::
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
ReSearcReSearch h ExploratiExploration on Stations:Stations:
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
ReSearcReSearch h ExploratiExploration on Stations:Stations:
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
ReSearch Exploration ReSearch Exploration Stations:Stations:
Gene Screening: Gene Screening: Wisconsin Newborn Wisconsin Newborn Screening ProgramScreening Program
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
We work with the We work with the press to amplify our press to amplify our
impact:impact:Press conference a month before
Farm Progress DaysWisconsin Public Radio call-in shows
a week before special eventsNewspaper and Radio coverage on
the first of three days of Farm Progress Days
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
Some things we Some things we haven’t figured out haven’t figured out
how to do yet:how to do yet:• Ethics in Under Five Minutes
• Scheduled talks
• Learner-driven computer-based interactive exhibits
• Evaluation of satisfaction
• Evaluation of transformation
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
On the horizon:On the horizon:• Genomics• Proteomics• Stem Cells• Drug Development• Designer Foods• Industrial Feedstocks from Crops• Bioterrorism• Invasive Species• Diatoms: Nanotechnology Driven by
Microbial Savvy
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
Benefits to your Benefits to your clients:clients:
• Science Savvy– Enabling people to use science better
in making personal choices and publicpolicies
– Awareness and insight into ethical analyses of current and upcomingtechnologies.
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
Benefits to you:Benefits to you:
• Relevance through Being at the
Edge
• Working with Researchers and
Outreachers to Engage Your
Visitors
December 4, 2002 Biotechnology WorkshopBiotechnology WorkshopIAFE Annual ConferenceIAFE Annual Conference
• Contact information:
• Tom Zinnen• Biotechnology Policy & Outreach• 425 Henry Mall• Madison, WI 53706• 608 265 2420• [email protected]• www.biotech.wisc.edu/Education