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Sharing What We’ve Learned
WelcomeApril 15, 2011
SponsorsUIC Healthy City Collaborative
Institute for Health Research and PolicyCommunity Engagement and Research Core
Center for Excellence in Eliminating Disparities
Agenda
IntroductionsWho and whereWhy you are hereWhat would you like to accomplish
Telling Your Story(All of It)
Cynthia Barnes Boyd University of Illinois at Chicago
Director UIC Neighborhoods InitiativeDirector Healthy City Collaborative
Conclusions• When you wake up, remember the
dream• Break apart the puzzle and consider the
individual pieces• Identity individual assets and functions• Be alert for opportunities to address
individual pieces
Vision Defines the way an organization or enterprise will
look in the future. Vision is a long-term view, sometimes describing how the organization would
like the world to be in which it operates.
“If You Don’t Know Where You’re Going, You’ll Probably End Up
Somewhere Else”
Justice for allA world without poverty
A city that works
MissionThe fundamental purpose of an organization or
an enterprise. The mission statement describes why the entity exists and what it
does to achieve its Vision.Provides details of what is done and answers the
question: "What do we do?"
“To Get from point A to point Z you must first learn the alphabet”
Mission
….represents over 320 nonprofit providers of long-term care and housing services for 65,000 elderly residents across Pennsylvania. The Association is committed to helping its members provide quality care efficiently and effectively for the individuals and families they serve. In an age of impersonal care, PANPHA members put people before profits
Our mission is simple: To offer education on the wise use of credit.
Effective Vision Statement• Clarity and lack of ambiguity • Vivid and clear picture • Description of a bright future • Memorable and engaging wording • Realistic aspirations • Alignment with organizational values and culture • Details the completed puzzle
Make It Matter
• What aspirations do we have for our piece of the world where we have influence?
• What can (and/or does) we do or contribute to fulfill those aspirations?".
You Have a One Minute Opportunity to Tell a Potential Investor About You/Your Organization
What Will You Say?
What Do You do….• And what else…
• And what else…
• And what else…
• Objective: Figure Out the What else of your existence.
Investing for Dummies
Investing for DummiesYou evaluate it potential for growthYou put something inYou expect it to growYou expect a return on your investment
or ROIIf it does well you ‘hold’ or buyIf it does poorly you sellYou spin off successful parts
Hard FactsGone are the days of pulling heart strings so don’t sob
Strong Messaging
Flexible searching
Mix and Match Opportunities
In Order To Do This You Must Really Know Who You Are.
What Is This About?• Describe the mission of your organization• Describe your organization• Describe your organizations capabilities.
Why should we invest in you?What do you have, do or know that we are interested in?
Is the investment wise?
Telling Your StorySay who you areSay how good you are Get others to agree that you’re goodSay what you need to do what you wantDescribe how you know you have done itSay how you will continuing doing it Describe what the benefactor will get in returnSupport what you said
1
On Hand Applicant Description• A detailed description of the applicant• Description of the parent organization• Relevant historical information• Mission or purpose of the organization• Scope of services or activities• Population served• Related work and/or previous experience• Previous research involvement• Partnerships, collaborations and networks• Capabilities of propose program staff• Special capabilities
8
What Else Exercise
Example
SBHC
Medical visits
Mental health
Nutrition Service
Oral HealthThe Obvious
SBHCHealth
Education
Others
weight management
Space
Access to ‘others’
Access to essential resources
Massagers
Asset Inventory
SBHC
Location
Built in Hook
The Obvious
SBHC
Literacy Initiatives
Work Force Development
Consumer Education
Technology Center
Testing the Strategy
Take Always
• Widen your watch list• Develop the public message • Develop the one minute presentation• Explain the strategy to those who might
wonder what you are doing.• If you said you would do it, just do it!
