Shashank Inception Estate

8/4/2019 Shashank Inception Estate

1/35

SUMMERTraining Report

On

Marketing Strategy and Customer Retention in

Real Estate

Submitted in partial fulfillment of the requirements of

Masters of Business Administration

Affiliated to

Maharishi Dayanand University (Rohtak)

Session 2010- 2012

PROJECT GUIDE : Ms. Meera Wadhwa

Submitted to: Submitted by:The controller of Shashank AggarwalThe examination MBA

3rd semester

D.A.V Institute of Management

FARIDABAD

0


2/35

ACKNOWLEDGEMENT

Perseverance, inspiration and motivation have played a key role in the success ofany venture.This summer project is aimed at developing an understanding and implementing theconcepts that have been learnt in first year of MBA.

Due to the fact that the knowledge required was not in the literature, it was imperativethat the people who guide were very resourceful and knowledgeable. A deep senseof gratitude for the above reason is thus owed to Mr. Sanjay Grover (Branch Head,Sales and Distribution Inception Estate, (Faridabad) for his Continuous guidance andmotivation at various stages in the project.

Finally a note of thanks is due to all those, too many to single out by names who havehelped in no small measure by cooperating during the project and by providingconstructive feed backs.

To begin with I would like to offer my sincere thanks to Mrs. Meera Wadhwa (project

in charge) for her guidance.

(Shashank Aggarwal)

2


3/35

PREFACE

As a part Masters of Business Administration curriculum Project Report has to be

undertaken in the 3rd semester. The objective of the report is to study the increasing

need customer relationship and its retainment towards Real estate.

Commercial and residential estate

This report is an outcome of sincere efforts to understand the procedure of sales.

It gives me a feeling of immense pleasure to share my experience on my learning

with others.

3


4/35

TABLE OF CONTENTS

Sr. No. Particulars Page No.

1 Executive Summary4

2 Objectives of the study5

3 Industry Introduction6-8

4 Company Profile

Company History Mision and Vision

9-10

5 Research methodology 11-12

6 Data Analysis14-20

7 Recommendations

21

8 Conclusion22

9Limitations of the Study

23

10Appendix

Bibliography

24

4


5/35

EXECUTIVE SUMMARY

Someone has rightly said that practical knowledge is far better than classroom

teaching. During this training I fully realized this and came to know about how a

customer chooses among a varied range of properties at different locations

available to him. The report contains first of all brief introduction about the company.

Finally there comes data presentation and analysis in the end of the project. I also put

some of my suggestion that they will help Inception Estate ltd. to move a step forward

to being the very best.

5


6/35

OBJECTIVES OF THE STUDY

The objective of my project report is to study the advertising and marketing strategyof Inception Estate ltd and its effect on real estate investors existing and who are

going to invest in future. In other words, my aim is to study the

Advertising Effectiveness ofInception Estate ltd.

1. To learn about the sales process

2. To do hardcore selling

3. To analyse the need of customer

4. To study the process of sales and marketing

5. To search proper location as per the need of the client

6. To satisfy the need of both customers and organization.

6


7/35

INDUSTRY INTRODUCTION

The Real Estate Boom: A genuine Euphoria

Indian real sector has seen an unprecedented boom in the last few years. This wasignited and fueled by two main forces. First, the expanding industrial sector hascreated a surge in demand for office-buildings and dwellings. The industrial sectorgrew at the rate of 10.8 percent in 2006-07 out of which a growth of 11.8 percent wasseen by the manufacturing sector. Second, the liberalisation policies of governmenthas decreased the need for permissions and licenses before taking up megaconstruction projects. Opening the doors to foreign investments is a further step inthis direction. The government has allowed FDI in the real estate sectorsince 2002.FDI was deemed necessary in the view of making the sector more organised andincreasing professionalism. farmers. The villages adjacent to the metro cities haveexperienced sky-rocketing land prices. This has induced farmers to sell their land forgood money.

The real estate boom in India was inextricably linked to the countrys economicstability, which had made India a preferred investment destination.

According to former Planning Commission Advisor Tarun Das, a price index for thehousing market to track price movement must be incorporated. The government mustensure that there is no shortage of funds. Sebi's(Securities Exchange Board of India)recent harbinger of permitting real estate mutual funds in both private and publicsector will go a long way in attracting funds from small investors who emphasize oncertain return. Another impediment that can be eased on the discretion ofgovernment is the existing tax laws and other complex regulations relating tomultidimensional real estates such as industrial parks and SEZs(Special EconomicZone).

India is on the verge of becoming one of the fast-growing economies, driven by manyfactors including multinational entrepreneurialism, buoyant local stock markets,robust economy-changing demographics and the overall emergence of India on theglobal stage. With great demand for housing for India's huge population and forcommercial and industrial premises for its booming economy, large-scale real estateprojects were launched across the whole country. This transformed the real estatebusiness into one of the most lucrative sectors in the country. A sector whichattracted venture capital, and diversified sources of funding including overseas, andprivate domestic funds and private equity funds. To create an environment friendly toforeign investors, foreign direct investment to up to 100 per cent was allowed in 2005in townships, built-up housing and construction development projects with theliberalisation of FDI regulations. The inflow of funding catalysed the organiseddevelopment. However, in 2008, the global meltdown in real estate produced acorresponding downturn in the Indian real estate sector.

7
http://www.economywatch.com/real-estate/http://www.economywatch.com/real-estate/http://www.economywatch.com/real-estate/http://www.economywatch.com/real-estate/


8/35

Needless to say, the real estate sector plays a significant role in the Indian economy:it is second only to agriculture in terms of employment generation and substantiallycontributes to the gross domestic product of the country. Almost 5 per cent of GDP iscontributed by the housing sector, and in the next few years it is expected to rise to 6per cent. Moreover, the construction sector has also been responsible for thedevelopment of over 250 ancillary industries such as cement, steel, paints, brick,timber, building materials, etc. A study by a credit rating agency ICRA shows that the

construction industry ranks third among the 14 major sectors in terms of direct,indirect and induced effects in all sectors of the Indian economy. A unit increase inexpenditure in the real estate sector can generate a fivefold increase in income.With the downturn in the economy, and being a capital-intensive industry, the realestate sector started to face a liquidity crunch emanating largely from banks' cautiousapproach to financing the real estate companies. This approach was reflected inlower loan-to-property value, construction-linked payment and financing only forprojects nearing completion. Further, real estate developers also had to cope withother sources of funding, such as private equity and stock markets, drying upconsiderably; receivables from residential projects under construction gettingblocked; falling demand and buyers deferring payments until they took possession of

properties. The resultant fall in valuation in the past few months coupled with highinterest rates and low availability of money had put real estate developers on thedefensive and kept homebuyers away.

The true test of the professionalism in the real estate sector has to be seen now. Inthe past a seller's market existed, in which it was only necessary to market productsor think about what kind of products to make. But now the market has perceptiblyshifted towards the buyer and products must be designed to respond to marketrequirements. Because the demand in the affordable housing segment isencouraging, real estate developers now need to concentrate on profits through high-volume, low margin deals instead of high-margin and high-quality transactions. This

will mean designing affordable housing options suited to average Indian familieswhose disposable income is steadily on the rise.

In the residential segment, the first quarter of 2009 witnessed the launch ofresidential projects with some price rationalisation. However, the price corrections aremore pronounced in new launches than existing projects, which are mostly sold toend-users or investors, and whose costs are covered. Further, the correction inprices, cuts in bank interest rates and smaller unit sizes per apartment - owing to ashift from luxury to low-cost housing - has led to increased affordability forhomebuyers. The current scenario has also opened up new locations for residentialdevelopment, which were otherwise not very attractive to homebuyers. Far-flung

suburban locations, where land is relatively inexpensive, have witnessed the launchof aggressively priced projects in the recent past. With a huge latent demand forhousing units in India, the residential sector is a strong driver to lead the recovery inthe real estate market in terms of sales volume and asset pricing.

As far as the commercial segment is concerned, with a substantial surplus of officespace, demand for rentals has declined overall. This has been compounded bysubdued absorption levels and a decline in pre-lease activities across the country.

8


9/35

Rents are expected to correct in varying degrees, creating considerable opportunitiesfor occupiers and investors. The market is expected to improve some time in late2010 based on a better global capital spending environment and stabilisation in othersectors of the economy. Certain reports estimate that the IT and ITES sector alonewill require 150 million ft2 of office space across urban India by 2010.

In the retail segment, while rentals are being negotiated downwards, revenue-sharing

models for new lease agreements are also being explored. Furthermore, with theliberalisation of the foreign direct investment policy to allow single brand retailing inIndia (though to a limited extent) coupled with price correction in rentals and growthof organised retail industry, India is enjoying a flurry of tie-ups between the foreignbrands and Indian real estate developers and the scope and depth of investment inthe retail segment seems to be expanding. The growth of the organised retail industryacross India is likely to generate an additional 220 million ft2 of retail space by 2010.

While the government has taken various steps to develop the whole industry, there isa further need to streamline government policies and introduce reforms to boost

the real estate sector. Industry experts are advocating a further substantial cut ininterest rates and greater ease in credit financing. The government has alreadyannounced two stimulus packages, in December 2008 and January 2009, whichincluded cuts in key lending rates and classification of loans up to US$41,670(approximately) per house, per family, as priority-sector lending. These stimuluspackages were crucial steps in the right direction and the momentum needs to bemaintained by the recently elected new government.

Things have already started to look up for developers in the past few months. Threemajor developers INCEPTION ESTATE, Unitech and Indiabulls Real Estate haveraised around US$1.6 billion through the financial markets, indicating the beginning ofa revival of investor confidence. These funds are largely being used to completeongoing projects and lowering of debt obligations, which would improve thecompanies' balance sheets and their stock performance and ultimately strengthen thewhole sector.

Recent stock market activity in India and aggressive capital raising mechanisms -including qualified institutional placement - adopted by developers reflect the growingpositive sentiment and the efforts of recent months and an increasingly stable globalenvironment. The downturn has motivated developers to adapt by restructuring debt,disposing of non-core assets and refining their product mix. Significant loanrestructuring by the financial institutions and a reduction of interest rates haveresulted in more robust financial statements among real estate companies. The

9


10/35

companies are also successfully managing to cut debt and attain liquidity eitherthrough non-core asset sales or share sales to investors.At present, the ideal course should include the restructuring of loans and increasingdemand by reducing prices, offering customer-friendly financial structures, rebuildingforeign investors' confidence, introduction of innovative real estate products andwidespread policy measures by the new government to strengthen the real estatesector in India. The revamped sector would definitely experience a boom again and it

is envisaged that the value of the real estate sector in India would grow to overUS$100 billion in the next 10 years with improved stock of housing loans andmortgage penetration, reduction of risks for venture capitalists and private equityfirms and rationalisation of the real estate regime.

The real estate sector in India is on a growth path. The development in the real estatemarket encompasses growth in both commercial and residential spheres. Further, ithas been estimated that there would be shortage of 26.53 million houses during theEleventh Five Year Plan (2007-12), which provides a big investment opportunity,according to a report by the Technical Group on Estimation of Housing Shortage. Thepopularity of the Indian real estate sector is also highlighted by a report Emerging

trends in Real Estate in Asia Pacific 2011 published by PriceWaterhouseCoopersand Urban Land Institute. The report focuses on various places where developerssuch as Ansal Properties and Omaxe are building commercial and residentialdevelopments. These places include Jodhpur, Agra, Punjab, Uttar Pradesh, Haryana,Madhya Pradesh, and Rajasthan among others.

Indian Real Estate: Investments

During 2010-11, the Indian real estate and housing sectors received US$ 1.12 billionin foreign direct investment (FDI), according to the Department of Industrial Policyand Promotion India (DIPP).

Further, the industry also witnessed growth in private equity (PE) investments as well.Around 20 deals worth US$ 1.32 billion took place during January-May 2011, ascompared to 22 deals worth US$ 483 million during the same period last year,according to Venture Intelligence, a research service focused on PE and mergersand acquisitions (M&A).

Some of the major deals that were undertaken during the first five month of thecurrent calendar year include investment of US$ 320 million by Jeff Morgan Capital inCompact Disc Indias film city project, investment of US$ 318 million by WarburgPincus in Oceanus Real Estate and Ascendas Indias investment of US$ 190 million

in Phoenix Infocity. Further, US$ 86 million was invested by Tata Realty in PeepulTree Properties.

Indian Real Estate: Major Developments

Phoenix Group, an infrastructure company, plans to invest around US$ 44.68million in six real estate ventures in Hyderabad.

10


11/35

Mumbai-based infrastructure and real estate company Atlanta is looking for apartner to buy 26 per cent stake in a US$ 2.12 billion entertainment townshipproject it is developing at Suvali near Surat in Gujarat.

Patel Realty India Ltd, a wholly-owned subsidiary of Mumbai-based publicly-held Patel Engineering Group, plans to launch 3-3.5 million sq ft of projectsvalued around US$ 66.48 million during 2010-11 across the country.

Phadnis Group plans to invest US$ 176.68 million in sectors such as real

estate, hospitality and infrastructure in the next three years. India Property Fund, managed by NRI investor Purnendu Chatterjee's TCG

Real Estate and US-based Vornado Realty Trust, will be investing US$ 60.32million in two residential developments in national capital region (NCR) andMumbai.

Shapoorji Pallonji Group has floated a US$ 500 million private equity (PE)fund, mainly focussed on real estate.

Real estate company Ambuja Realty is planning to set up three more touristresorts in West Bengal and Sikkim on the lines of the Ganga Kutir model inWest Bengal.

Real estate industry has grown to over US$ 2.49 billion in Chhattisgarh with

the state government collecting revenue of US$ 181.65 million from stampduty and registration fee on land transactions.

Real estate developer INCEPTION ESTATE has decided to develop its US$226.18 million Infopark project spread over 54 acres comprising of an IT block,a luxury hotel, a retail chain, service apartments and recreational facilities inthree phases.

The Government of Punjab has approved the master plans for the planneddevelopment of eight towns - Sultanpur Lodhi, Hoshiarpur, Tran Taran,Sangrur, Bhaga Purana, Rama Mandi, Kotkapura and Fatehgarh Sahib.

DBS Affordable Home Strategy Ltd, in association with SAATH, a non-government organisation, will launch a 3,800 residential housing project in

US$ 8,985-US$ 22,464 bracket under the brand name 'Umang Vinzhol' inAhmedabad.

Puravankara Projects Ltd has announced US$ 379.68 million luxury residentialproject at Pallikaranai in the suburbs of Chennai.

Chennai-based real estate developer, True Value Homes India Pvt Ltd (TVH),plans to invest around US$ 178.39 million over the next three years to developaround 12 projects, majority of which will be in the residential segment.

Tata Housing Development Company Ltd plans to invest nearly US$ 22.22billion in developing another 40 million sq ft of housing across India in the nextthree years, including around US$ 77.80 million in low-cost and affordablehousing.

Indian Real Estate: Government Initiatives

11


12/35

The Government has undertaken various initiatives to help the sector grow in therecent past. Some of the major government initiatives include:

Allowing 100 per cent FDI in townships, housing, built-up infrastructure andconstruction development projects through the automatic route, subject toguidelines as prescribed by DIPP

Allowing 100 per cent FDI under the automatic route in development of Special

Economic Zones (SEZ), subject to the provisions of Special Economic ZonesAct 2005 and the SEZ Policy of the Department of Commerce

In the Union Budget 2011-12, Mr Pranab Mukherjee, Union Finance Ministerpresented various initiatives for the real estate sector, especially focusing onaffordable housing. Some of these initiatives include:

Raising the limit on housing loans eligible for a 1 per cent subsidy in interestrates

Widening the scope for housing under "priority-sector lending" for banks,making interest rates cheaper on them

Earmarking substantial amount to the Urban Development Ministry forspending on extension of Metro networks in Delhi, Bangalore and Chennai

Allocating US$ 20.03 million for the urban infrastructure development project.The Urban Development Ministry received US$ 1.5 billion, an increase of US$68.53 million from the last fiscal 2010-11.

Increasing allocation for Bharat Nirman to US$ 12.89 billion. Bharat Nirmanconsists of 6 flagship programs, the Pradhan Mantri Gram Sadak Yojana(PMGSY), Accelerated Irrigation Benefit Program, Rajiv Gandhi GrameenVidyutikaran Yojana, Indira Awas Yojana, National Rural Drinking WaterProgram and Rural telephony.

Indian Real Estate: Road Ahead

The affordable housing segment is expected to play an important role in the growth ofthe real estate sector in India in 2011, on the back of increasing demand for suchhousing, according to the Confederation of Real Estate Developers' Associations ofIndia (CREDAI).

"Affordable housing will be a key factor in driving the sector and we have alreadystarted working on progressive solutions in this area for effective and customisedimplementation of such projects," CREDAI Chairman Kumar Gera said.

Further, growth in the infrastructure sector is also expected to accelerate real estateactivities, in commercial as well as residential segments, during this year.

12


13/35

Real Estate Companies of India

Real Estate market in India has developed remarkably in the past few years. Thepotential of the Indian property is proved by the growth of the major real estatecompanies of India.

Infrastructure development, commercial real estate, residential complex, retail spacedevelopment market is continuously booming with various activities. In the India realestate sector,the Indian government has approved a FDI of 100% which has given aboost to the Real Estate Companies. People from all parts of the globe are

interested in buying the Indian property. The list below provides the name of the bestReal estate Companies in India.

List of Top 10 Real Estate Companies of India

Ambuja Realty Group:

Bengal Ambuja Housing Development is a joint venture betweenAmbuja Housing and Urban Infrastructure Company Limited and WestBengal Housing Board. Ambuja has taken the Real Estate Developmentthrough the companies like AHUICL,ARDL,AAHUIL,BAMDL and manyothers. The company aims at homes at an affordable price built onstrong base and which brings you close to Nature.

INCEPTION ESTATE Building:

This is a booming real estate company of India. The biggest real estatecompany of India is launching their most talked about project at thehottest location like Delhi. The company will make dream homes for theDelhilites at a low price. The company is one among the keydeterminants for real estate companies. The company is a trend setterin the industry of real estate. The company has developed 42 millionsquare feet of quality retail space in urban locations and metros in India.

Sun City Projects:

This is among the leading real estate companies in India. It hasexecuted a a profusion in the sector of urban real estate projectsvarying from Group Housing to Townships to luxury apartments,shopping malls and complexes for office and amusement parks. Forany query related to real estate the company can be contacted in NewDelhi.

13
http://www.bengalambuja.com/http://www.dlf.in/http://www.suncityprojectsltd.com/http://www.bengalambuja.com/http://www.dlf.in/http://www.suncityprojectsltd.com/


14/35

Merlin Groups :

The company is a major real estate company in India for the past threedecades. The company has attributed Townships and office buildings in

Kolkata, Ahmedabad, shopping malls,Hospitality ,Clubs etc in otherdestinations. It has also in its credit many prestigious Commercial andresidential complexes.

Magicbricks :

The key leader in the real estate sector is this property site. It is also thenumber one property site of India. All the solutions related to real estateis at awaiting the click of a mouse. Just click any of the cities say Pune,

Kolkata, Ranchi,Bangalore etc. You can also avail the property rates ofvarious destinations like Kolkata, Chennai etc from this real estate site.

Ghar4u :

It is one among the top real estate companies in India. This Indian realestate company is a complete guide for anything related to real estate.The company has organized process in the field of Real EstateMarketing. The brochures provided by the company helps to make right

choice for buying a home. The company provides tips for selling ahouse or renting a house.The company has a wide network inJaipur,Visakhapatnam and Hyderabad.

NK Realtors:

A significant name in the Real Estate industry is NK Realtors. Rich

portfolios of real estate projects are in the kitty of the company. Thecompany has delivered excellent quality work in the real estate sector.The company has its base in Kolkata. The company offers services likeflats,bungalows,commercial,retail,Ware house etc.

14
http://www.merlinprojects.com/http://www.magicbricks.com/http://www.ghar4u.com/http://www.nkrealtors.com/http://www.merlinprojects.com/http://www.magicbricks.com/http://www.ghar4u.com/http://www.nkrealtors.com/


15/35

99acres.com :

This property site provides all the updated information about the realestate matters like Property Alerts,Property Dealers,Property Buyers

etc. It is a one stop destination for real estate in Ahmedabad,Nagpur,Coimbatore etc. One can choose from a variety of options forresidential apartments from various cities.

Mittal Builders:

This company is engaged in real estate business for the last fivedecades. Property development activity is the agenda of the company.It has made significant achievements in the cities like Bangalore, Pune,

Secunderabad ,Nagpur and many others.The company's remarkableresidential projects are Mittal Park,Darya Mahal etc in the areas likeJuhu Beach,Marine Drive etc.

K Raheja Constructions :

This real estate company plays a major role in the real estatedevelopment business. The company was awarded one among the topten Construction company-'Best Construction & Real Estate Sector

Implementation'.The company has in its credit real realitybusiness,retailing outfits,hospitality sector. The company has its officesin Mumbai, Pune, Chennai,Bangalore etc

Inception Estate :

A significant name in the Real Estate industry is Inception Estate. Richportfolios of real estate projects are in the kitty of the company. The

company has delivered excellent quality work in the real estate sector.The company has its base in Kolkata. The company offers services likeflats,bungalows,commercial,retail,Ware house etc.

15
http://www.99acres.com/http://www.mittalbuilders.com/http://www.krahejas.com/http://www.99acres.com/http://www.mittalbuilders.com/http://www.krahejas.com/


16/35

COMPANYS HISTORY

INCEPTION ESTATE PVT. LTD.

Inception Estate is India's largest real estate company in terms of revenues,earnings, market capitalisation and developable area. It has a 24-year track record ofsustained growth, customer satisfaction, and innovation. The company hasapproximately 238 msf of completed development and 423 msf of planned projects,and has pan India presence across 30 cities.

16


17/35

INCEPTION ESTATE's primary business is development of residential, commercialand retail properties. The company has a unique business model with earningsarising from development and rentals. Its exposure across businesses, segments andgeographies, mitigates any down-cycles in the market. Inception Estate has alsoforayed into infrastructure, SEZ and hotel businesses.

Development Business

The development business of INCEPTION ESTATE includes Homes andCommercial Complexes

The Homes business caters to 3 segments of the residential market - Super Luxury,Luxury and Mid-Income. The product offering involves a wide range of productsincluding condominiums, duplexes, row houses and apartments of varying sizes.INCEPTION ESTATE has 216 msf of developed area under homes and residentialplots.

INCEPTION ESTATE is credited with introducing and pioneering the revolutionaryconcept of developing commercial complexes in the vicinity of residential areas.Since its inception in 2007, INCEPTION ESTATE has successfully launchedcommercial complexes and is in the process of marking its presence across variouslocations in India.

The development business at present has 391 msf of development potential with 25msf of projects under construction.

Annuity Business

The annuity business consists of the rental businesses of offices and retail.

With over six decades of excellence, INCEPTION ESTATE is a name synonymouswith global standards, new generation workspaces and lifestyles. It has the distinctionof developing commercial projects and IT parks that are at par with the best in theworld. INCEPTION ESTATE has become a preferred name with many IT & ITESmajors and leading Indian and International corporate giants, including GE, IBM,

17


18/35

Microsoft, Canon, Citibank, Vertex, Hewitt, Fidelity Investments, WNS, Bank ofAmerica, Cognizant, Infosys, CSC, Symantec and Sapient, among others.

INCEPTION ESTATE pioneered the retail revolution in the country and broughtabout a paradigm shift in the industry by redefining shopping, recreation and leisureexperiences with the launch of City Centre in Gurgaon in 2000. The Retail Mallsbusiness is a major thrust area for INCEPTION ESTATE. Currently, INCEPTION

ESTATE is actively creating new shopping and entertainment spaces all over thecountry.

The company has land resource of 92 msf for office and retail development, with 17msf of projects under construction.

INCEPTION ESTATE has acquired AMAN Resorts to expand its presence in thehotel business internationally. It also has a JV with Hilton hotels for the developmentand management of hotels pan-India. INCEPTION ESTATE plans to develop world-class hospitality properties under the luxury, business, leisure & recreationalsegments of the hospitality industry. It has a development potential of 12 msf for its

hotel business.

For better implementation and execution of its projects, INCEPTION ESTATE hascreated a set of execution enablers such as Laing O'Rourke for construction.

INCEPTION ESTATE has a strong management team running independentbusinesses, though complementing each other in cases of opportunities of mixedland use. INCEPTION ESTATE's mission is to build a world-class real estatedevelopment company with the highest standards of professionalism, ethics andcustomer service and to thereby contribute to and benefit from the growth of theIndian economy.

The Inception estate was founded in 1987. We developed some of the first residentialcolonies in Faridabad such as Nehru Nagar , which was completed in 1988. Sincethen we have been responsible for the development of many of Haryanas other wellknown urban colonies, including Jeevan Nagar, Jeevan nagar Extention, Sanjaynagar, Sai colony, Inception Miles, Inceptors xpect Hills, Greater kosi city, PratapExtention, Sarooupur Extention.

Following the passage of the Haryana Development Act in 1957, the state assumed

control of real estate development activities in Haryana, which resulted in restrictionson private real estate colony development. We therefore commenced acquiring landat relatively low cost outside the area controlled by the MCF , particularly in thedistrict of Faridabad in the adjacent state of Haryana.

This led to our first landmark real estate development project Inception Enclave,which has now evolved into Inception City in Alwar. Inception City is spread over 900acres in Alwar, Rajasthan and is an integrated township, which includes residential,

18


19/35

commercial and retail properties in a modern city infrastructure with schools,hospitals, hotels and shopping malls. It also boasts of the prestigious Inception Golfand Country Club with night golfing facilities.

Awards

INCEPTION ESTATE is adjudged the most respectable company by EstateWorldINCEPTION ESTATE has been entrusted with the honour of being the mostrespected real estate company in India in real estate category by Estate worldmagazine, in an awards event held at The Oberoi, New Delhi on 08 February 2011.

Omaxe has received a number of awards from the industry as recognition of itscontinued commitment and efforts towards achieving excellence in concept andconstruction quality.

Svedala, Udyog Ratna', Pride of the Country', Arya Vaidya Sala' & Industrial

Award' are some of the many prestigious awards that have honored Omaxe in thepast years

Vision, Mission & Values

19


20/35

INCEPTION ESTATE Vision

To contribute significantly to building the new India and become the worlds mostvaluable real estate company.

INCEPTION ESTATE Mission

To build world-class real-estate concepts across six business lines with the higheststandards of professionalism, ethics, quality and customer service.

INCEPTION ESTATE VALUES

Sustained efforts to enhance customer value and quality Ethical and professional service Compliance and respect for all community, environmental and legal

requirements.

RESEARCH METHODOLOGY

DATA COLLECTION INSTRUMENT For collecting primary data

structured questionnaire were used. Separate questionnaire were made for

conducting survey among customers

SAMPLE TECHNIQUE - Quota sampling

20


21/35

SAMPLE SIZE 40

DATA COLLECTION METHOD Survey method.

Though every effort was put in to make this report authentic in every respect,

there were few uncontrollable factors that might have had their influence on

the final report. The various limiting factors are-:

While making this report few typing and compilation result may have crept

in which have not been able to get rectified. Also the major part of the

data collect is primary in nature and hence the data may be subject to

some human errors.

Since the basic objective of the project is to f ind out the customers

perception and compare it with that of the private insurer, i t involved

collection of the information that is confidential from the point of view of

interviewee. Thus some individuals were tentative in giving such kind of

information. This has rendered minor impact on the conclusion of the

report.

Also, not many people have actually applied for claim settlement ever in

their life insurance company. As a result of this conclusion

with regards to the claim settlement has not bee able to serve i ts

purpose.

DATA COLLECTION TOOLS

After identifying & formulating a research problem and determining the objectives

of research, a researcher has face the problem of data collection. It is the first

step in statistics of the goal of the study. The information collected should be both

accurate and relevant as per requirement of the researcher, who has to work out

a suitable data collection method. Data collection method can be classified into

two methods:

21


22/35

1. Primary sources

2. Secondary sources

Sources of Primary Data

I. Interview methods

Depth Interview

Mail interviews

Telephone interview

II. Delphi technique

III. Focus group interviews

SECONDARY METHODS

I. Data not originally collected for use in the research project under

consideration, but rather for use by some other person or for some otherproject are termed Secondary data.

Sources of secondary data

1.Magazines

2.Websites

3.Newspaper

4.Business journals

5.Directories

6. previouse records

22


23/35

Advantages of secondary data

I. Useful in case of exploratory researches.

II. Helps in understanding the problemIII. Economical

IV. Easy to obtain.

V. Enables to identify deficiencies in the data & make primary data specific.

VI. Act as basis fir comparison after primary data collected.

DATA ANALAYSIS

Commercial and Residential Properties

Out of 50 Quesnnaires filled by the customers there are 22% woman and 78% man

23


24/35

People know about Inception Estate through

75 % Friends 15% Advertisements 10% Other Sources

Feature of Inception Estate forced people to deal with Inception Estate is

15% Advertisements 35% Quality Deals 10%Schemes

40%Goodwill

24

friends

advertisements

other sources


25/35

Peoples first choice of Estate company when they want to invest

BPTP 45% Inception Estate 30% Tarang 8%

Triveni 10% Oberoi buildtech 5% OTHERS 2%

25

advertisement

Quality Deals

schemes

goodwill

BPTP

Inception Estate

Tarang

Triveni

Oberoi

OTHERS


26/35

Inception Estate is popular and is better than the other companies due to.

Advertisements 25% Service 60% Schemes 15%

26


27/35

Inception Estate minimum return on investment

Less than 30% : 15%

30% - 70% : 25%

More than 70% : 60%

27

ADVERTISEMENTS

Service

SCHEMES

0-30

30-70

70-100


28/35

Type of investment mostly like by people in Inception Estate is

Actual personal use : 65%

Financial physical investment : 35%

28

Actual personal use

Financial Gains


29/35

Project most liked by investors of inception

Group Housing : 55%

Hold Resi. Plots : 38%Commercial Industrial Society : 2%

29

Group Housing

Free hold

comm. Ind.


30/35

RECOMMENDATIONS

By virtue of its Plans, Projects, Facilities, schemes and advertising strategy

Inception Estate is successful.

In grabbing the highest market share in vintage Faridabad, but there are still

some recommendations from my study point of view is that Inception Estate

needs to make its marketing plans and quick development of projects and quick

possession service to be more stronger than other Estate organizations to

Dominate the market in future too.

30


31/35

Inception Estate should introduce cheaper projects to meet middle

society demands and as well as needs to develop projects having good highway

connectivity than the others because its competitor Triveni group had

implemented it in their plans.

Inception Estate should advertise more not only on local media but

also on national media.

CONCLUSION

The conclusion of my study is that Inception Estate Advertising has a

major impact its investors. People like its schemes very much.

Inception Estate had created a very good image on the mind of the

new investors in real estate. Inception Estate

31


32/35

has adopted a very good strategy by inviting existing investors to

invest in their new projects at discounted rates.

The another they required to do is to increase their budget for

advertising spectally on television.Inception Estate needs to work on Industrial colonies seeking the

customer neds of big roads and map designing.

LIMITATIONS OF THE STUDY

The main factors that have been adversely affected the trustworthiness of the

report are:

The information about some new scheme differs from one source to

another.

32


33/35

Due to busy schedule of supervisors, optimum guidance was not

available.

Due to time constraint the study is being restricted to the limited time

period.

As I was a trainee in the company the many secrets and the important

facts, figures and information has not been provided.

BIBLIOGRAPHY

ON-LINE WEBSITE :

.

o WWW.GOOGLE.CO.IN

o WWW.AIRTEL.COM

33
http://www.google.co.in/http://www.airtel.co/http://www.google.co.in/http://www.airtel.co/


34/35

NEWSPAPERS:

o Times of India (15 Oct 2006- 2 Nov 2006)

BOOKS:

o Estate Management, Dr. S.L. Sharma and

Dr. R.L. Gupta, Third Revised Edition,

Kalyani and sons.

34


35/35

Date post:	07-Apr-2018
Category:	Documents
Upload:	manish-aggarwal
View:	223 times
Download:	0 times

Shashank Inception Estate

Documents