of 17
7/28/2019 Shashank Mishra Project
1/17
Saroj Institute of Technology & Management
Lucknow
Submitted By -Shashank Mishra,Submitted To Shilpee Mam
Research Report onCONSUMER BUYING BEHAVIOUR ATTIME TO PURCHASE HERO BIKE
7/28/2019 Shashank Mishra Project
2/17
OBJECTIVES OF THE STUDY
1=) To analyze the demographic factors of the customers who own
a 100 cc bikes
2=) To analyze the demographic factors of the customers who
own a 100 cc bikes
3=) To analyse the level of satisfaction on the various features of
there 100 cc bikes.
4=) To findout the awareness level of HERO 100 cc bike
5=) To findout the reasons for not purchasing the HERO bike
7/28/2019 Shashank Mishra Project
3/17
RESEARCH METHODOLOGY
Research Design
Collection of data. Primary data.Open-ended questions
.Close-ended question
.Multiple-choice questions
.Secondary data
Sampling methodrandom sampling methodSample unit
200 samples were collect from various users of 100 cc bike
Simple bar method
Pie diagramChi-square analysis
7/28/2019 Shashank Mishra Project
4/17
Test drive done in other bikes
Test drive done
in bikes
Number of
Respondent
Percentage
Yes 93 46.5No 107 53.5
Total 200 100
Column1
yes
no
7/28/2019 Shashank Mishra Project
5/17
Promotional factors influence for purchasing
the bike
Promotion
Factor
Number of
RespondentPerc
entage
Advertise
ment
66 33
Reference 60 30
FamilyDecision
20 10
Self
approach
18 9
Loan 25 12.5
Exchangeoffer
9 4.5
Mechanic 6 3
other 4 2
Lotal 200 100
.
A
R
F
S
L
E
M
7/28/2019 Shashank Mishra Project
6/17
Considered other bike at the time of purchas
Considered other bike No. of Respondent Percentage
YES 106 53NO 94 47
TOTAL 200 100
YES
NO
7/28/2019 Shashank Mishra Project
7/17
Type of schemes influence at the time of purchase
Type of scheme No. of Respondents Percentage
No down payment 54 27
Interest 86 43
Free gift 40 20
Exchange 20 10
total 200 100
d
i
fe
7/28/2019 Shashank Mishra Project
8/17
Mileage given by 100 cc bikes
Mileage you are
getting at present
No of Respondent percentage
Below-50 51 25.5
50-60 95 47.5
Above-60 54 27
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
7/28/2019 Shashank Mishra Project
9/17
Average distance traveled per dayDaily average KMsthe bike runs
NO of Respondent percentage
Below-50 73 36.5
60-50 93 46.5
Above-60 54 17
Total 200 100
1st Qtr
2nd Qtr
3rd Qtr
7/28/2019 Shashank Mishra Project
10/17
Market share of various bikesBike NO of Respondent percentage
Yamaha Entizer 30 15
Bajaj Pulsor 50 25
TVS Apache 40 20
1st Qtr
2nd Qtr
3rd Qtr
7/28/2019 Shashank Mishra Project
11/17
Age level classification of customer
Age NO of Respondent
Below30 83 41.5
31-40 84 42
Above40 33 16.5
Total 200 100
1st Qtr
2nd Qtr3rd Qtr
7/28/2019 Shashank Mishra Project
12/17
Mean Value of Overall Satisfaction Level-
X
(Rating)
f
(Respondants)
f*X
1 2 2
2 7 14
3 12 36
4 16 64
5 27 135
6 16 96
7 9 63
8 6 48
9 3 27
10 2 20
Total- 100 505
Mean(M)=(f*X)/f
=505/100
=5.05
7/28/2019 Shashank Mishra Project
13/17
Standard Deviation & Standard Error of Overall
Satisfaction Level-
f X-M (f(X-M)^2)
2 -4.05 5.72
7 -3.05 8.06
12 -2.05 7.10
16 -1.05 4.20
27 -.05 0.25
16 .95 3.80
9 1.95 5.85
6 2.95 7.22
3 3.95 6.84
2 4.95 7.00
Total-
4.5 56.07
Standard Deviation
=((f(X-M)^2))/N
S.D.=56.07/100
S.D.=.56
Standard Error=S.D/N^2
S.E.=.56/10
S.E.=.056
7/28/2019 Shashank Mishra Project
14/17
Hypothesis Testing-
Z Test:Standard Error of Mean =(M-)/S.E.
=(5.05-5.00)/.056
=0.89
where,
M->Mean of sample
->Mean of population
7/28/2019 Shashank Mishra Project
15/17
Results:
The Mean Rating for Satisfaction level=5.05
with, a standard deviation=0.56
The Value of Z=0.89 which is less than 5%significance level(=1.96).
Thus, we would accept the Null hypothesis.
7/28/2019 Shashank Mishra Project
16/17
Interpretations & Suggestions:
Satisfaction Level of HERO owners is Average
(5.05)
Strengths- Prices, Services
Weakness-Performance & Engineeringaspects
Opportunity-Design
Threats- Tough competition from newentrants
7/28/2019 Shashank Mishra Project
17/17
