Shazam /SHəˈzam/

Exclamation:

Interjection suggesting something happens automatically or as if by magic

CAMPAIGNS ON

6 CONTINENTS

+100M MOBILE MAU USERS

15 BILLION SHAZAMS

AND COUNTING

DRIVING THE WORLD’S

DIGITAL MUSIC SALES

2

MILLION DOWNLOADS 20MM

SHAZAMS EVERY DAY

NEW DOWNLOADS

EVERY MONTH

13MM 600+ CAMPAIGNS

© 2014 Shazam Entertainment Source: Shazam internal data and

comScore data

© 2014 Shazam Entertainment

6.5 Mio tags per Month in Belgium

3

6,5 MIO

TAGS /MONTH

in Belgium

HIGHEST RATED APP

© 2014 Shazam Entertainment 4

App Store: Avg Star Rating

RESPECTED IN THE MUSIC INDUSTRY

Labels love Shazam Music Artists love Shazam

iTunes Radio/Cloud (215 Index)

Spotify (136 Index)

TuneIn Radio (155 Index)

Soundcloud (152 Index)

Rdio (287 Index)

6 © 2014 Shazam Entertainment Source: comScore, Media Metrix, May 2014

Growing editorial content, like

top Shazam’d charts

35MM tracks library

Big partnerships to keep them

connected Apple Siri

integration, Rdio, Spotify

Shazam users love music

on their smartphone

Shazam helps them discover

music they love

BELOVED MUSIC APP + MUSIC FANS

EVOLUTION OF MUSIC CONSUMPTION

2013 GROWTH

PHYSICAL UNIT SALES .7 BILLION 13%

DIGITAL UNIT SALES 1.3 BILLION 6%

STREAMS 118 BILLION 32%

PANDORA LISTENING HOURS 16 BILLION 13%

Source: Nielsen U.S. Music Year-End Report, 2013

Pandora Investor Relations Presentation, 2014

© 2014 Shazam Entertainment 7

+ “If you get radio airplay, but you don’t get Shazams, you don’t have sh*t”

+ The Chainsmokers, Kongos, SoMo all signed because of Shazam

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+ Clean Bandit, tracking stronger than Lorde © 2014 Shazam Entertainment

8

MOBILE IS CHANGING A&R

Daily Tags for Prayer in C in Belgium

count

NEW in Ultratop

The Next Big Hit

1 month

#1 in Ultratop

Shazam the #1 Belgian song

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Over 1.1MM Shazams © 2014 Shazam Entertainment

11

GRAMMY 2014 ENGAGEMENT

KENDRICK LAMAR +

IMAGINE DRAGONS

JOHN LEGEND

KACEY MUSGRAVES

QUEENS OF THE

STONE AGE + NIN

HUNTER HAYES

Top Shazam’d Moments

1

2

3

4

5

THE SMARTPHONE

is changing habits

&

unearthing a world of

possibilities!

© 2014 Shazam Entertainment | Source: Nielsen & Google

Radio

14 hours

Cinema

0.3 hours

TV

35 hours

Online

6.5 hours

150x per day

89% of internet browsing

Mobile

42 hours

1

4

Scale Time spent on Smartphone Apps overtaking Desktop Time spent

The Smartphone has become the #1 Device in people’s life

53% of consumers with tablets or smartphones have engaged in mobile-

based activity related to what they're watching on TV

20% of audiences on tablets and 13% on smart phones have made a

purchase on their device after seeing a product advertised on TV

84% of TV viewers use a smartphone or tablet while watching TV

14 © 2014 Shazam Entertainment | Source: Nielsen, Google, Business Insider

PASSIVE

ATTENTION

ACTIVE

ATTENTION

ENGAGED

ATTENTION

EXTENDED

ATTENTION

Passive Attention

Before the Call-to-Action

(CTA), the television

viewing experience is

relatively passive for the

viewing audience.

Engaged Attention

Once your spot has finished,

your conversation with the

audience continues, allowing

you to deliver additional

content and build deeper

relationships

Active Attention

When the CTA appears in

the spot, interested

viewers lean forward and

Shazam the commercial

to make a connection with

your message.

Extended Attention

The most valuable

attention is when

Shazam’ers go back into

their saved results to once

again engage. These

consumers typically show

purchase intent through

their desire to learn more.

17

A SHAZAM USER’S ATTENTION PATH

© 2014 Shazam Entertainment

1

8

© 2014 Shazam Entertainment

The first TV Campaigns in Belgium

19

Peugeot running now

© 2014 Shazam Entertainment 21

7%

53%

33%

6% 1%

13-17 18-24 25-34 35-44 45-54

Age Skew

43%

57%

Operating System

| Source: Shazam internal analytics

42%

58%

Gender Skew

MEASURING BRANDS SUCCESS

The Brand SFTV campaign

is the most successful

Shazam for TV campaign of

all time!

22 © 2014 Shazam Entertainment | Source: Shazam internal analytics

BRANDS SHAZAM HEATMAP

City Shazams % of Total Paris 27,930 15.5%

Marseille 4,719 2.6%

Lyon 2,991 1.7%

Toulouse 2,491 1.4%

Nice 1,530 0.8%

Nantes 1,467 0.8%

Bordeaux 1,342 0.7%

Montpellier 1,291 0.7%

Lille 951 0.5%

Strasbourg 890 0.5%

Grenoble 793 0.4%

Rennes 791 0.4%

Dijon 783 0.4%

Reims 739 0.4%

Toulon 726 0.4%

Villeurbanne 698 0.4%

Aix-en-provence 678 0.4%

Metz 612 0.3%

Forcalquier 593 0.3%

Clermont-ferrand 587 0.3%

© 2014 Shazam Entertainment 19

99.457

22.490

6.489

2.581

Shazams

Online Searches

Tweets

FacebookActions

Brand Activity XXX – XXX

Shazam generated over 3X more brand interaction than Search,

Twitter, and Facebook combined

Measure Engagement DIGITAL ENGAGEMENT FROM TVC

© 2014 Shazam Entertainment

Shazam the #1 song in Belgium

24

Questions