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She Shreds

2016 Media Kit

Who we are

About Us................................................................................................07

Our Stats................................................................................................09

The Magazine

About the Magazine............................................................................13

Editorial Calender................................................................................14

Print Visibility & Rates..........................................................................17

Media

About Media.........................................................................................23

Online Placement & Visibility.............................................................27

Presents

About Our Events..................................................................................33

Events Calender & Sponsorship........................................................37

Consulting

About Consulting..................................................................................43

Our Services & Experiences...............................................................45

Table of Contents

Connect with us at sheshredsmag.com

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Who we are

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About Us

She Shreds is a community and phi-losophy that manifests in a number of ways: She Shreds Magazine, She Shreds Media, She Shreds Presents, and She Shreds Consulting.

As the world’s only print publication dedicated to women guitarists and bassists, we strive to change the way women are represented in the music and guitar industries by creating a platform where people can listen, see and experience what it means to be a woman who shreds. Our goal is to transcend boundaries like gender and genre—supporting radicalism, respect and revolution.

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Our Stats

Circulation40k print circulation: Approximately 40% subscriptions, 30% newsstand draw, 20% online shop, 10% comp.

DemographicGender: 70% women, 30% menAge: 21-3580% are musicians60% electric guitar, 20% acoustic guitar

Readership in USA, Canada, Mexico, Japan, Australia, New Zealand, England, Scotland, Italy, France, Germany, Norway, Bahrain, Ire-land, Spain, Brazil, Portugal, Sweden, Turkey, Chile, Argentina, China

Partners IncludeErnie Ball Music Man, EarthQuaker De-vices, Reverb.com, ATO Records, Guitar Center, PRS Guitars, School of Doodle

The Magazine

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About the Magazine

Founded in 2012, She Shreds Magazine is a tri-annual publication created to bridge the gap between a highly un-derserved market and the guitar and music industries. By highlighting the voices and experiences of women, She Shreds Magazine aims to redefine the way musicians approach music, gear and learning. Our editorial content focuses on telling the stories of ground-breaking guitarists, bassists, builders, and organizers of all genres and from all over the world while maintaining an educational element that includes tabs, instructionals, and gear reviews.

Editorial Calendar

ISSUECOVER DATE

COVER ARTIST

SPACE DUE

CREATIVE DUE

ON SALE

10 March St. Vincent 1.20.2016 3.1.2016 3.21.2016

11 JulyBrittany Howard of Alabama Shakes

5.20.2016 6.10.2016 7.11.2016

12 Nov Esperanza Spalding 7.20.2016 8.10.2016 9.21.2016

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Print Visibility & Rates

$400 Quarter

$750 Half

$1,400 B&W Full Page*add 30% for premium placement (Pg 2, 3, inside back cover)

$2,200 Color Full Page*add 30% for premium placement (Pg 2, 3, inside back cover)

$10,000 + up Back Cover*restrictions apply, design offered at an additional fee

FULLPAGE AD

HALFPAGE AD

1/4PAGEAD

Want to buy ad space for the year? Multiply any price by three and get 10% off your total as part of our loyalty program

Media

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About Media

300,000

She Shreds Media is the only media outlet that blends the cultures of music, guitar and feminism onto one platform. With over monthly visits, readers look to us for breaking news, thoughtful and genuine features as well as a fresh perspective on gear, lessons and guitars.

“...which is why we need a magazine like She Shreds to show us not so much that women can do what men do, but rather that playing guitar was never a male-only pursuit in the first place” - The Guardian

“Enter She Shreds Magazine, a newcomer to the world of guitar print that challenges the conventions of guitar culture and actively redefines what it means to shred.” - Reverb.com

“ [She Shreds] managed to, in a small way, fix one cor-ner of the guitar industry. - Willamette Week

“In giving voice to women drummers and guitarists, US magazines Tom Tom and She Shreds are radically re-shaping the music industry on more inclusive lines” - Creative Review

PVRIS SPEEDY ORTIZ

THE THERMALS

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Online Placement & VisibilityDigital Promotion includes:

• Homepage Takeover• Sponsored Editorials• Sponsored Videos • Digital Editorial Development: Text, Photos and Video• Sidebar Ads• Logo on Footer of Site• Social Media Contests • Banner Ads

Rates vary. Ask us for more info!

Presents

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About Our Events

She Shreds Presents is the physical em-bodiment of our print and media out-lets—a chance to bring together com-munity and engage with it face to face. By mixing music icons, rising stars, and discoveries, we create unforgettable experience and bonds between com-panies, bands and audience members. With events held around the country, She Shreds Presents gives partners the opportunity to connect with an un-tapped, young market by being a part of genuine experiences and providing unforgettable interactions.

Events consists of one-off shows, mag-azine release shows, festivals, panels, and workshops.

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Events Calendar &Sponsorship

March 12th

Austin, TX

Issue #10 Release Show*

March 16th

Austin, TX

SXSW official showcase at

Hotel Vegas*

March 16th

Austin, TX

SXSW official panel*

March 17th - 19th

Austin, TX

SXSW unofficial day

showcases*

April 2nd

Portland, OR

Issue #10 Release show

April - August

Portland, OR

She Shreds Workshops

July 16th

Nashville, TN

She Shreds Issue #11 Release

Show

September 3rd-4th

Portland, OR

Shred Fest + Portland’s 1st

Gear Expo*

Ask us about involvement in

any of these events! Some

of our sponsorships levels

include:

Logo on print and digital

promotional material

(print and digital fliers)

High visibility at events

(banners, company booth,

logo on wristbands, logo on

background of photo booth)

Product engagement

(swag bags for bands, VIP

demonstration booth/trailer)

Presenting sponsor

(“She Shreds and YOUR

COMPANY Presents Shred

Fest,” “The YOUR COMPANY

stage”)

Starts at $200*

Earthquaker Devices +Moon Block +She Shredspresent

The

Co

ntin

enta

l Ro

om

Jan

24t

h /

8PM

/ 2

1+FR

EE

Featuring:

Cherry Glazerr

Gothic Tropic

Thelma and the Sleaze

Lisa Bella Donna

+ Burger Records DJs

Earthquaker +She Shreds

NAMM Showcase

Consulting

Fabi Reyna, Editor in Chief + Lauren Baker, Creative Director

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About Consulting

Since the beginning of guitar related manufac-

turing, women and girls have been left out of the

marketplace and deemed unvaluable as consum-

ers and players. At times women have even been

used as objects to sell products to men, further

widening the gap between the instrument/music

industries and women. For this reason, in 2016 it’s

not easy to gain the trust and lasting relationships

of the existing and rapidly growing market of

women musicians and guitar enthusiasts—one that

is often considered 50% of potential customers.

You won’t win them over with a one-off list of “10

best female guitarists” or an every-so-often ins-

tagram photo of a woman playing your product.

It takes brainstorming and careful evaluation of

language, images and representation.

As a company that grew out of this widening gap,

She Shreds Consultancy utilizes its connections

and influence on the women consumer landscape

to deliver clients’ messages and fulfill goals in a

creative and lasting way. We provide and give

access to a hard-to-reach community of women

musicians by developing unique campaigns that

speak to our audience while connecting clients

with artists who will impact brand awareness.

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Consulting Services &Experiences

Our services include:

• Marketing campaign

development: Includes

social media, website

and print

• Imagery consulting:

What works, what

doesn’t.

• Idea development:

• Conducting photo

shoots and video

shoots

• Native advertising

• Design work

• Connecting Brands

with Artists

• Editorial expertise

• Conducting surveys

• Artist relations

• Booking

• Organic promotion

• Press relations

• Brand strategy

Experiences we deliver:

• SXSW showcases

(event)

• Shred Fest (event)

• Show Booking (event)

• She Shreds Sessions

(video)

• Product reviews and

demonstrations (video)

• Behind The Scenes

(video, print, online)

• Contests (social media)

• Giveaways (social

media)

• Investigative reporting

(print and online)

• Panels (event)

• Workshops (event)

• Educational editorial

(video, print, online)

• Print & Online Surveys

(digital)

She Shreds

2016 Media Kit