Sheikh Brother Lubricants Internship Report

Sheikh Brother Limited

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2013Sheikh Brother Lubricants

Internship report for Sheikh Brother Lubricants

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2. Acknowledgement

Here very thanks to Almighty Allah whose guidance helped me to be trained in a

top class organization, Sheikh brother lubricants , as well as help to complete this

report in a very limited time.

My thanks also to young, dynamic, congenial, and qualified staff of Sheikh

brother lubricants who never let me alone in different situations related to my

internship. Without their help, it was not easy. I am thankful to the company

Manager, Mr. Zeeshan, Sheikh Brother lubricants Ali Pur Chatha. He guides me

during my internship period.

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EXECUTIVE SUMMARY

I did my internship in Sheikh Brothers Lubricants (SBL). SBL is one of the leading

company involves in development and manufacturing of quality lubricants in

Pakistan. In its search for the best and in keeping with its policy, the company

manufactures its own range of lubricants by the brand name of SBL Lubricants.

The company is working hard to provide quality lubricating oils for all types of

automobiles and for the industrial sector of the country to provide greater

efficiency to the engines at minimum operational cost. The objective of SBL

Lubricants is to manufacture and sell low cost, high quality industrial and

automotive lubricants so that customers can easily afford to buy them at prices

lower than that of multinational companies. The goals and objectives of SBL are

to engage efficiently, responsibly and profitably in the oil business. SBL seeks a

high standard of performance and aims to maintain a long-term position in its

respective competitive environments.

SBL wants to provide value-added products and services so as to assure

customer satisfaction, through reducing waste, implementing continuous

improvement programs in the area of manufacturing operations and

complimenting the manufacturing operations with strong strategic marketing

planning. . Through the successful implementation of these activities they aim to

compete with the ever-increasing competition and retain their valued customers

for the sake of survival in the competitive market.

I also did SWOT analysis of the company. In SWOT analysis I have analyzed

that how the weaknesses of SBL can be overcome by using different methods or

ways feasible to the company. I did the internship in the Marketing Department of

SBL. My supervisor which helped me out while doing my internship was Mr.

Zeeshan Ghazanfar (Manager). I have assigned multiple duties during my

internship like assemble personnel and benefits files, file paperwork into

confidential database, work with hiring managers, enter data into spreadsheets

or databases and participate in Marketing team and all staff meetings. In the

analysis part, I have analyzed some Marketing strategies which were applicable

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in SBL. At the end of this report I gave the references of all the data and

information which I have included in this report.

Main body of report

Part -I

Introduction

University of Gujrat makes internship compulsory for all students of MBA

programmers. All the students have to do their internship of Six week in any

business organizations so that they familiarized with organizational environment

& after Six week internship all the students are directed to submit their internship

report. So I complete my internship in Sheikh Brother lubricants Ali Pur Chatha

branch from 16-8-2013 to 26-9-2013. The main Internship purpose is to serve

the purpose of acquiring the students with the practices of knowledge of the

discipline of Organization administration. In that period of time I do my best to

learn more things about the Organization sector.

.5.1.1 Background of study

It’s compulsory for all student of MBA to conduct Six week internship in business

organization to use their knowledge in practical fields.

This internship report is about Sheikh brother lubricants .Sheikh brother

lubricants is developed in 1949 and since , it is a large company and provide a

large range of product and services to its customer.

5.1.2 Purpose

The main purpose of study is that the student collects all relevant information to

prepare their internship report. The purpose of internship is that the students

understand how the theoretical knowledge can be applied in the practical

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situation. They gain confidence and become aware the process of the

organization.

5.1.3 Scope

As an internee in Sheikh brother lubricants the main focus on general

Organization procedure gains more confidence, information & experience about

the organization.

5.1.4 Objective

As an internee in Sheikh brother lubricants I want to achieve following objectives

during my internship period.

1. To be familiar with a Company’s sector

2. To be familiarizing with the different departments in the organization and

different function which they perform.

3. To relate the bookish knowledge with practice

4. My objective is to acquire the skill of good work habit and sense of

responsibility.

5. To know Company’s activities i.e. its products and services.

6. I want to know how Company’s supports the economy of the country

7. To develop my communicational skills.

8. I want to boost up my knowledge about the Company’s organization,

which is possible through my internship.

Methodolgy Methodolgy

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During my internship period in Sheikh brother lubricants I adopted the main

methodology for collection of data from my supervisor of each department

through personal observation. I also makes some conversation with my

supervisor for collection of data. The second methodology which I adopt for

collection of data is annual reports and internet and magazines.

COMPANY OVERVIEW

Brief description of the organization

Sheikh Brothers Lubricants is the manufacturer of all types of High Grade

Lubricating Oils & Greases, having more than 20 years establishment and are

registered with Chamber Of Commerce (Govt. of Pakistan). Their modern

blending plant situated at Ali Pur Chattha Gujranwala, equipped with full fledged

Laboratory equipments for carrying out all required tests. SBL wants to expand

its scope of business from local to global operations through strong human,

information and financial resources. To make SBL an organization having a

broad product mix, serving different segments of the automotive industry world-

wide.

They are also in a position to blend any quantity of Lubricating Oils as they have

various sizes of blending kettles. Production capacity per month in normal

working condition 15000 barrels. The covered area of the plant is 15,000 Sq. ft.

and total area is 20,000 sq. meters. Besides the fully equipped plant, they are

supported by well trained and experienced team of experts in the field of

manufacturing Lubricants, who are extremely dedicated and professional. Being

a leader in re-refining of all types of used Lubricating Oils, with establishment of

their unit in 1982, having conventional Acid Clay process. Since the waste of this

process has no ideal & safe disposal, they have over a period of time developed

and changed over to High Temperature High Vacuum Distillation unit.

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Chairman

Director Finance Director Production Director HR

Managing Director Chief Executive

Director Marketing

General Manager General Manager General Manager General Manager


Not only the quality of the product matches absolutely with the virgin oil

specification, the recovery of oil is also highest possible as there is only carbon

particles remains as residue.

Lubricating oil does not wear out but the chemical additives do. The Lubricating

oil only gets contaminated with extraneous matters, hence, after re-refining. it

can be used over & over again for the same purpose. They have re-refined

Lubricating oils for local as well as for industrial use. They also render services of

testing the used Thermic Oil to monitor the condition of the oil and issue their

report.

ORGANIZATIONAL DESIGN

Human resource and administration

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General Manager

Human Resources Administration

Country Manager

Dealers Sales Managers

General Manger

Finance Manager Accounts Manager


Sales and Marketing department

Finance department

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Number of employees:-

An employee may be defined as “A person in the service of another under any

contract of hire, express or indirect oral or written, where the employer has power

or right to control or direct the employee in the material details of how the work is

to be performed”. In Sheikh brother lubricants provide training to unskilled

employees so to remove the shortage of employees & managed employees

through better communicating and encouraging them. Bank also provides benefit

& incentive to their employees like bonus, performance award & medical facility.

There are different classification of workers within Sheikh brother lubricants,

these are:

Permanent

Temporary /on contractual

Total number of employees in Sheikh brother lubricants branches within the

Pakistan is 16,248.

PRODUCTS:

For years, SBL has provided millions of drivers around the world with quality

engine protection through its wide range of quality products. They have offered

new packaging along with advanced new features to add more value to their

customers. The new labels of SBL Lubricants packaging feature larger, easier-to-

read text as well as flashy new graphics that match the product promise. The

new internationally manufactured caps are specially designed to break when

opened, preventing counterfeiters from resealing or reusing the pack. This easy-

to-use system ensures that customers can easily identify whether the pack has

been opened or tampered with prior to purchase so that they can guarantee that

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every purchase is 100% genuine. The different product which SBL offers

includes:

Gasoline Engine Oil

Diesel Engine Oil

Motorcycle Oil

Xpress Lubes

Specialties

Competitors:

Shell

Caltex

PSO

Total

Zic

Guard

Honda

Havoline

PESTL Analysis

In the pestle analysis we analysis organization politically, economically, socially &

technologically. All these factors affect the Sheikh brother lubricants under

following ways.

Political Analysis

Pakistan is one of the more vulnerable countries in the world. In this

political analysis we look how Government policies effect on banking

sector, specially on Sheikh brother lubricants because it is of Company’s

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Pakistan. these are in form of political interference & the effect of

privatization & deregulation.

Economical Analysis

Economy of Pakistan is facing financial crisis & declining with passage of

time. GDP growth rate in Pakistan in only 2.0%. Due to inflation the saving

capacity of people is low which also affect the deposit banking of Sheikh

brother lubricants. Sheikh Brother lubricants is economically also effected

by staff cost, operating cost & bed debts.

Social Analysis

Pakistan has a consumption oriented economy. There is no trend of

saving and investment in our country. This social culture also effect upon

Sheikh brother lubricants as if people do not save they do not invest which

result is low deposit in banks and the circle of giving loan to needed

people is not remain continue and bank not perform there main function

efficiently.

Technological Analysis

Technology is rapidly changing & competition to introduce latest

technology. Technology also effect on Sheikh brother lubricants to greater

extent.

These factors are:

Inadequate IT training

Inadequate computer facility

Poor training

Inadequate communication infrastructure

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POSITION AND DESCRIPTION OF DUTIES

My Position Title

I have been working in Sheikh Brothers Lubricants as an internee for 6 weeks.

The reason for choosing this company for internship experience was that it is one

of the well established companies in our city. Although an internee is not a

permanent employee of the company but can get a lot of knowledge and skills in

this very short period and so did I. I took it as opportunity for me and my career

and tried to acquire as many skills as I could.

The management and other staff of my department have been very cooperative

and guided me throughout my internship period. They treated me like the

employee of the company and took my full time to work in the company for me to

get used to of working in an organization. It was for the first time in my life when I

felt that there are some practical and reasonable assignments in front of me and I

tried to accomplish each and every task with full of my responsibilities and

capabilities.

Description of Departments

I decided to select the Marketing department of Sheikh Brothers Lubricants. In

this company this department is governed by manager, so Marketing manager

was the head of the marketing department. In this company marketing manager

Mr. Zeeshan Ghazanfar was managing the marketing department. During the job

I found him a person who is highly dedicated towards his work.

A team consisting of the assistants and the employees are working under the

marketing Manager. As a head of marketing department he is always ready to

address the problems arises with the employees and is very keen to formulate a

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desirable solution to resolve such problems. He is a real professional and also a

team person who knows how to work in a group and how to motivate others to

achieve these goals. So he was a manager as well as a motivator of the

employees which enhances effectiveness of the workforce in the company.

WORKING EXPERIENCE (DUTIES/ RESPONSIBILITIES)

During the internship in Sheikh Brothers Lubricants some duties and

responsibilities were assigned to me and I have to complete these tasks with my

full attention and responsibilities. Here I am giving some little bit detail of these

duties and responsibilities:

My primary duty was to assist my boss who was the Manager Mr.

Zeeshan Ghazanfar.

Assemble new hire orientation binders.

Assemble personnel and benefits files (and maintain these files, and keep

them up to date)

File paperwork into confidential personnel and l benefits files.

ORGANIZATIONAL ANALYSIS

INTERNAL POTENCY

Sheikh Brothers Lubricants is producing fine quality lubricants since its inception.

Their main strength which makes them different from the other companies in the

same industry is their policy of not compromising on quality at any cost. Their

main focus is to provide excellent quality lubricants to their customers at

comparatively lower cost. They also tried to give some offers along with their

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products to attract new bunch of customers other than their potential customers.

They also charges low prices as compared to other companies which gives them

comparative edge in this saturated sector. They are currently been a pioneer in

re-refining oil which gave them a first mover advantage in the market.

Sheikh Brothers Lubricants is a leading industrial and automotive lubricants

manufacturer and blender in Pakistan. They are producing large range of

lubricants at reasonable prices which gives them competitive edge in the market.

Their company is located in a larger area and they also have a better

manufacturing technology which results in enhances their level of production.

They are capable of producing an adequate amount of lubricants which satisfies

the needs of the whole region.

The another edge this company have is their strong supply chain throughout

Pakistan which makes their access to almost every part of Pakistan and they are

able to meet their sales requirements easily. They have a highly skilled pool of

workers for their production. These workers are well aware about the operational

activities involves in the production of lubricants and they know how to get

maximum output from the respective amount of resources which the company

have. This helps them a lot in managing to meet the requirements of orders

which the company received.

The company has indigenous, highly developed research facilities capable of

developing any type of lubricant as per customer specific requirements. These

research facilities have been import by the company from Europe.

It also helps them to assess the effectiveness of the products which they are

offering to their potential customers. Another great advantage for this company

can be that demand for petroleum products increases with economic growth.

Expectation of healthy economic growth could bolster consumption of petroleum

products, and hence sales of oil companies. If these factors are carefully handled

by the company then they can be able to achieve greater profits due to

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increasing demand of petroleum products. In the recent times it has been

observed that Pakistan has the potential of becoming a petroleum products hub,

with many countries looking to source refined products from relatively low-cost

countries. If this will be the case them there is a greater chance of expansion and

increased profitability for petroleum industry as well as Sheikh Brothers

Lubricants. Sheikh brother lubricants has been act as leader for socioeconomic

development in the country.

Sheikh brother lubricants has over the years started the projects which contribute

towards the economic objectives and social needs of the country. The Sheikh

brother lubricants has made a great effort for the development of small & medium

sized entrepreneurs and to self-employment schemes.

INTERNAL DEFICIENCIES

Sheikh Brothers Lubricants have some weaknesses which they should identify

and also should try to formulate strategies to eliminate these weaknesses. One

of the main weakness which can become the main reason of the downfall of the

company is their high dependence on imported crude oil accounting for over

80% of the consumption could pose an energy threat to the country anytime in

the future. In this sense, such high dependence could amount to a strategic

disadvantage. They should formulate an effective strategy to overcome such

dangerous issue.

Another problem which is somehow or another related to the above issue is lack

of crude storage makes the country and in some circumstances the oil

companies vulnerable to oil shocks. If the situation reaches to that instinct then

the come back of the company can become very difficult. Low investment

specially in the research and development department can also proves to be a

great problem for the company in the long run. Research and Development

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department of any company plays a crucial role in the level of production and

performance of employees. It should be addressed through proper planning and

implementation.

The production method of SBL is not scientific. Their operations related to

production are not according to the predefined procedures. Most of the

employees just doing the certain tasks on the basis of their personal knowledge

and experiences. They should adopt the procedure based on set patterns of

production

in order to improves their sales. Another issue that should be addressed by SBL

is that they are using a relatively backward technology in the manufacturing of

lubricants. It has been observed that technological backward leading to poor

quality lubricant oil. It should be strictly considered by the top management of the

company.

Lack of latest technology also leads to low productivity which causes the supply

issues in some of the main cities but largely in the rural areas of Pakistan. The

other main weakness of SBL is low brand awareness due to absence of

advertisement in newspapers, television, hoardings, wall paintings etc. They

should focus more on the advertising of their products to make people aware

about their fine quality products.

EXTERNAL TRENDS

Sheikh Brothers Lubricants have some opportunities or trends which they should

capitalize on to increase their sales in the market.

One of the fine opportunities for SBL can be if they adopt the forward and

backward integration in their petroleum products. This can helps then in

producing variety of products with the limited resources and the ideal condition.

Another point of consideration for SBL can be that natural gas has the potential

to be the fuel of the future with demand outpacing supply. If they tends to operate

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their units on gas than their will be greater chances of expansion of the company

within this highly saturated industry.

SBL has not fully explore the rural markets. They should fully explore the rural

markets for their increase in sales because most of the population of Pakistan

lives in rural areas and it can be a great source for their improves sales. Another

point that should be noticed by SBL can be growth in domestic market of

lubricant industry due to the increase in income level of middle class people. If

SBL succeeded in producing the products according to their requirements than

their can be rapid expansion of sales of the company.

The increase in number of vehicles due to development of infrastructure by

government can also be considered a big opportunity for SBL in the lubricants.

The number of vehicles now a day is increasing day by day and it will definitely

increase the usage of lubricants. This trend will positively affect the sales of SBL.

Global market of automobile industry is also directed to expansion in the

upcoming time. This will increase the demands of the petroleum products and the

sales of SBL can be improved due to such changes. Another key factor can be

about the heavy investment in automobile industry at the global scale. This will

lead to the development of the automobile sector all over the world.

EXTERNAL THREATS

The main threats that SBL can be facing in upcoming time can be based on

multiple factors. One of them can be deregulation of prices of automobile industry

which will boost competition for existing refining and marketing majors, with a

possibility of shrinkage in their market shares and consequently margins. This

can become a big problem for SBL in the long-run. Continuation of government

interference in the price setting of the different products of automobile industry

can becomes a big obstacle in the developed of a company like SBL.

The main threat which can harm the market reputation of SBL can be about the

inclusion of bigger players in the market which came in this industry with much

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bigger and promising setups as compared to SBL. These entrants are presently

rising in the domestic market and this rising trends of the diversified players can

affect the long-term growth of the company.

Another threat for the company like SBL is the continuously increase in taxes and

duties by the government on the petroleum products. If this increase continues

for another sometime then the profitability of SBL will surely suffer in future and

there can be a decline I the sales of the company. A most sensitive issue in the

production of lubricants can be rising prices of crude oil in international and

domestic market which can leads to price wars and decreased dealer margins. If

this situation is being created by the government than their can be much problem

for SBL in case of survival in the long-run. These factors should be controlled by

SBL by implementing the pro-active approach in their management as well as

production.

Skills and qualifications

I have spent six weeks in Sheikh brother lubricants. During my internship period I

have gained some skills and qualifications which have stated as under:

a) Work with team:

During my internship I work with all staff of Sheikh brother lubricants

(Ghakkhar Mandi) and here I learn who to work with all staff, its very

helpful for me in showing good professional behavior with all employees.

How to treat with subordinate and high authority I learned from the bank

environment. As development of all business depends upon the friendly

relationship between staff member of organization. Single person not

perform well all the activities of the organization.

b) Computer skills

In the modern era knowledge about computer has much important

because every work is done on computer So my internship in Sheikh brother

lubricants also help me in improve my technical computer skills because where i

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done my work almost all my supervisor used computer and I enter data in

computer.

c) Communication skills

Sheikh brother lubricants during my internship period improves my

communication skills. Because during my internship period I worked with

national bank staff and my skill to deal with customer improve as deal with

them;

Always greet with customer pleasantly. Be patient when deal them and try

to provide them provide all information.

d) Discipline

During my internship in Sheikh brother lubricants one skill develops in me

is discipline. Every work is done in bank under proper rule and regulation.

As there no one allow to smoking.

e) Practical experience:

I have got practical experience of working in an organization with the help

of the opportunity of doing internship in Sheikh brother lubricants.

During my internship period, branch manager provide me opportunity to sit

in departments like general banking, utility bills departments and advance

department. I have been assigned different task in different department

and under my supervisor I have learn what nature of task performed in

each department. My supervisor tried to best to give me knowledge

related to these departments.

They not irritated from any question which I asked from them, they fully

cooperated me to understand the function they perform in department. I

observe many functions which supervisor perform in departments I have

got a lot of knowledge.

In general banking I spent two weeks and some days and there I learnt

about the different type of account and requirement for opening and

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maintaining these accounts. I observe my supervisor (Mr. Shamin) who

they fill deposit slip and forms related to account. I also fill these deposit

slips and I did the verification of cheque which come withdrawal. Under

same supervisor I also learned about the locker facility.

After this I sit in clearance department which is handled by same

supervisor he gave me in detail information about clearance instrument

and forms which used in this department. I observe them in filling the F15

and F16 form. He told me about charges and sign of officer on forms.

In remittance department under supervision of (Miss Naheed) I learn

about the basic operation and instrument used in remittance department.

She tell me about different way of transfer money by save hand and she

tell me about the charges of DD/PO/MT/TT. After observing her I request

to her give me to fill DD under his observation and i also calculate the

charges of DD on basis of amount. In utility department I learn who to fill

scroll book of bills.

Responsibilities

Every employee of an organization has to undertake some responsibilities on the

behalf of the organization. Its duty of an employee to fulfill these responsibilities.

Being an internee of Sheikh brother lubricants there were some responsibilities

on me:

Abide by the rules and regulations.

Under my supervisor I learn how to prepare the scroll book of bills and I take the

responsibility to collect the telephone and wapada bills and prepare the scroll

book.

I also take responsibility from my supervisor to use token on cheques.

I prepare deposit slip.

I provide information to customer about account opening.

I help in advance department for calculation of markup.

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5.4.7.3 Influence on future career plans

The internship experience will help me a lot in my future career. The practical

experience which I have gained from Sheikh brother lubricants will help me as

reference for future job. This experience will not only help me to get the job after

completing my studies but also to help in better performing the job due to the

practically experience in different activities which I done in different departments

during my internship period in Sheikh brother lubricants. Also this experience

helps me in easily adjust in different organization.

The experience letter which I have gained from internship used as experience

references when i apply for job in future.

I have learned from my internship that you sit in bank for nine to ten hours to

work in banking sector and work with efficiently. These entire things are helpful in

my future career building.

5.4.7.4 Relation of internship activities with class room knowledge

During my internship in sheikh brother lubricants I come to know that my class

room knowledge is to some extent related my internship activity I observed that

a lot of terms which I studied in class room were happening in quite same

manner in the banking sector.

The activity which I performed to entering data in computer in MS.EXCEL,

Spread Sheet and MS word is related to my class knowledge where I learned

who to operate computer and learnt different function of computer which was

helpful for me in entering data. To deal with customer and provide information to

customer were almost relevant to the class room knowledge of the subject of

marketing. Where tricks are used to satisfy customer at profit

In accounts department the work which I entered in computer from manual is

almost same terms and entries used in account register.

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MAIN PROBLEMS

Some of the problems of Sheikh Brothers Lubricants are as follows:

Government instability is also a major problem when it comes to industrial sector

of Pakistan. Lack of skilled labor is also a big problem in the expansion of the

company. Lack of employee motivation is also a major problem specifically in

SBL. This can become a crucial obstacle towards development of this company.

Due to rapid increase in the number of competitors of the same sector SBL is

facing a big problem in maximizing its effectiveness.

Their competitors are investing more in advertising as compared to SBL which is

becoming a main reason of their decline. New companies are emerging day by

day which is increasing the competition. Currency fluctuation at international

scale is a big barrier . In the companies like SBL there can be a problem about

the adequate wages of employees in the Production sector. Currency fluctuations

can reduces the value of money which they will be earning and it will surely

results in turnover from the international companies.

The other main problem that I have witnessed in SBL is that employees lack

appreciation. The management is not giving enough compensations and benefits

to the employees which are causing a lot of disprency among the employees. As

a result they are not been working with their full potential and the performance of

the company decreases rapidly.

The labors are not satisfied with the amount of wages paid to them because it is

very low and they are not satisfied with the wages. These factors effects a lot on

the performance of SBL and these problems should be effectively addressed and

resolved. Otherwise SBL would face a lot of problems when it comes to the long

term strategies of the company. These issues are not very complex and can be

resolved through proper planning and implementation. This will helps the

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company to achieve their targets in the limited span of time and hence increases

the effectiveness of that company in the most complex sector of the economy.

RECOMMENDATION

Some of the solutions of the problem which are stated above are as follows:

There should be proper shades and proper sitting arrangements at the filling

stations because people who come for oil changing and car washing face

difficulties in this regard. Lubricants should be disposed in a proper way to

protect the environment form being polluted. SBL should provide small incentive

to its customers.

Schemes like “Buy 5 packs of any lubricants and get one pack free”, should be

kept introducing time to time by SBL. SBL should make company operation site

in every city for capture the new market.

There is only one thing that is constant that is change; SBL should investment on

research development to cope with dynamic environment. Company should

established new regional office to control the activities of company operations

site.

Lubricants should provide the facility of free oil change on all its out lets.

SBL should develop modern retail outlet. These outlets should have all possible

facilities for customers because one of the reasons behind decrease market

share is modernization of competitors. SBL should develop effective marketing

programs that will help the company increase sales that will lead to increase

market value. In these market programs emphasis should be given to

advertising, which is most effective and efficient tool of promotion for such type of

business.It will help improve the functioning of the organization and will lead to

greater participation and the workers and subordinates will be encouraged.

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I have realized that SBL is performing very well since its inception. It is quite

difficult to give suggestion to improve the working conditions of SBL. In hiring

process bank should keep in mind only hire people on the basis of merit,

experience and qualification must consider.Proper help desk maintain in

company which also provide information to customer for all problems and they

give prompt reply for any confusion which customer feel.

No favoritism and nepotism in banking hours. Any employee’s weather in hire

and low post involved in favoritism and nepotism should be removed on spot. To

provide all internee proper information in details its not matter rather they

practically perform in bank or not which helpful them in preparing report and in

viva.

The manager should strictly monitor the performance of all employees. All of

them should be awarded according to their performance, ability and result in the

shape of bonuses and luxury to motivate them and work more effectively. As we

know that nothing is perfect, there is always a room for improvement, so I have

found during my internship can be made up taking into account the following

suggestions. SBL must motivate its employees and gave different benefits to the

employees which are highly dedicated towards the company. This appreciation

and motivation of SBL will results in the better performance of the employees and

will ultimately leads towards growth in sales of products of SBL.

LEARNING OUTCOMES

The main purpose of internship is to get a practical experience in the market and

to get some practical knowledge. Usually the period of internship is short but we

can learn a lot from this period. This was first time in my life when I was doing

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some reasonable and practical tasks. A lot of learning and achievements I have

gotten from the Marketing staff like:

What was accomplished through the affiliation?

I learnt from this short period of job is punctuality. I learnt from this how to be in

time on your job. I also learnt the art of dressing, because in practical

environment professional dressing matters a lot. By seeing my seniors and

colleagues I start to copy them in dressing. It was a big achievement for me, that

I learn how to do the work in team and group of people.

Working in the team should be learnt. Communication with the customers and

get their minds is very difficult task, but in the company I visit the market four

times and learnt how to communicate with the customers and how to get the new

customers attracted towards the services of the company. I also learnt how to sit

in professional people, how to look, how to talk and how to work is also learning

for me.

I learnt from the organization that how to accomplish the tasks and the

assignments which were assigned to me. It was first time in my life to work whole

day in the company with full responsibility, to go in time and to off in time.

The facets of your responsibilities that you liked/disliked and why?

There are many things or situations which I have been come across during my

internship. Some of them were really fascinating and worth willing to do while the

others were just boring or a dead elements of job for me. For example during my

internship I like the aggressive and dedicated approach of my manager towards

work.

He was very much serious in meeting the deadlines of the projects assigned to

him and was very professional in achieving those tasks. I have learnt some

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positive attitude towards work from my manager which I would be trying to carry

out in my future. I also liked the attitude of management of Sheikh brother

lubricants with their subordinates. They were very supportive to the problems and

queries of staff and always tried to entertain them. But the thing I disliked the

most is the expectation of upper management from the lower management staff.

Their expectations from the lower management staff were too high and as a

result they were always dissatisfied from their subordinates which were the main

cause of de motivation among most of the employees.

How efficiently did you apply the theoretical knowledge gleaned from

your courses to the practical situations confronted during

internship?

For doing any type of job a number of skills and abilities are necessary which are

mostly taught in our courses and the instructor tries to develop them during

classes. Like in the finance field a man should have the ability to making and

analyze any type of the account, can operate Microsoft office, long term writing

capacity and proper dressing etc.

In Marketing field a man should be able to present the pros and corns of their

products to the customers, should be a good negotiator, should be a attractive

communicator and should know the marketing strategies, ability to enforce and

agree the customer to purchase our product by presenting the characteristics of

the products. Same like these I did the job in the Human Resource department

and following are some of the skills which were needed and acquired just due to

my job:

The first and necessary skill for the marketing Manager job is the communication

power. The communication power should be very strong. A marketing officer

should have the strong presentation power, so that he can present any topic

against his executives. The ability to perform Microsoft power point so that one

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can make the slides of one’s presentation. Marketing an orderly approach.

Organized files, strong time management skills and personal efficiency are key to

the marketing function.

Moreover I think this internship will help me a lot in my career advancement

because due to it, I came to know about my strengths and weaknesses. I

practically analyzed things with various aspects and also came to know that there

is too much difference between practical knowledge and bookish knowledge. In

future, I will be well aware of office environment and will know how to deal with

different things. During my internship I also came to know that you have to be

responsible if you want to exist in this much competitive environment. For

example there is much flexibility when it comes to time in our academic era. But if

you don’t follow the deadlines rather its intentionally or unintentionally then you

have to pay a huge price for it. There are no ifs and buts in the professional

world.

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BIBILOGRAPHY

https://www.google.com.pk/

http://en.wikipedia.org/wiki/Lubricant

http://www.sbl.com.pk

Primary/Firsthand information from the employees and management staff of

Sheikh Brothers Lubricants.

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http://www.sbl.com.pk/

http://en.wikipedia.org/wiki/Lubricant

https://www.google.com.pk/


ANNEXURE

Internship letter.

Assessment form.

Transcript.

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Date post:	15-Jan-2016
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Sheikh Brother Lubricants Internship Report

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