Shenzhen Metropolitan • Subway 8 a.m.
Media Kit 2013
Introducing the all new Hong Kong Special Column – Hong Kong Leisure Weekend!Published every Friday, Hong Kong Leisure Weekend brings you unlimited business opportunities!
Hong Kong Leisure Weekend
§ Publication Scale No. 1
§ Exclusivities Crowd No. 1
§ Readers Consumption No. 1
§ Propagation Effect No. 1
ImpactPublication Scale No. 1§ Daily circulation of 500,000 copies§ Average of 7 people reading each copy§ Contact rate of 3.5 million readership§ The most influential newspaper medium in Shenzhen§ Issue across 131 stations of the Shenzhen Metro line § Distribution channels above the horizon, expanding to Shenzhen Baoan
International Airport, Shenzhen top offices & international chain restaurants
Exclusivities Crowd No. 1§ The only free newspaper of the Shenzhen Metro§ The only credibility medium of 5 million commuting Shenzhen white-collars§ Exclusivities rate of 80% more than any other major media in the city
Readers Consumption No. 1§ Readership are generally highly educated, the majority consist of enterprise white-
collars and management level§ They are the mainstay of consumer groups on real estate, household appliances,
daily necessities, automobile & other industries
Propagation Effect No. 1§ More than 95% of the readers will initiate access to the newspaper§ Reading frequency leading other mainstream media§ The best propagation effect medium of Shenzhen
Demographics
Source: CTR Media and Consumer Behavior Research
41%59%
Gender
MaleFemale
34.8%
50.9%
13.0%
1.3%
Age
18 - 2425 - 3031 - 4041 - 50
Source: CTR Media and Consumer Behavior Research
62.4%25.6%
5.0%
3.0%
1.3% 0.8% 0.5% 1.5%
Occupation
Enterprise Staff
Enterprise Management
Teaching, Research, Doctors, Lawyers & Other Professionals
Private Entrepreneurs
Organization Officials, Civil Servants, Government Officials
Students
Factory Workers, Commercial Service Personnels
Others
2.0%8.5%
9.5%20.6%
16.3%19.5%9.8%12.3%
Monthly Income
Less Than $3,000
$3,000 - $3,999
$4,000 - $4,999
$5,000 - $7,999
$8,000 - $9,999
$10,000 - $15,000
$15,000 - $20,000
Above $20,000
Source: CTR Media and Consumer Behavior Research
10.3%
63.2%
21.8%3.8%1.0%
Reading Layout & Content
Almost All Layout & Content
Most Layout & Content
Half of the Layout & Content
Few Layout & Content
Small Portion of Layout & Content
Source: CTR Media and Consumer Behavior Research
72.8%19.4%
11.0%
8.7%6.3% 0.6%
After Reading Treatment
Share with Col-leagues
Share with Family Members
Dispose or Sell Used Newspaper
To Recyclers
To Other Passengers
Others
13.3%
44.9%15.0%
7.5%19.3%
Concern about Advertisement
Usually Read Ads
Select Ads that Finds In-teresting
Read Creative Ads
Avoid Reading Ads but Sometimes Unavoidable
Never Read Ads
44.1%41.3%
36.6%32.6%30.1%
25.5%23.0%14.9%
7.1%
6.8%
6.2% 3.7%
Most Con-cerned Ad-
vertising In-dustriesIT Communi-
cationsReal EstateLeisureAutomobileExhibition & TourismCateringHousehold Ap-pliancesJewelryEducationFinance & In-suranceHome Building
Advertising Positions&
Rate Card
Full Page340 mm X 235
mm
Half Page, Horizontal
170 mm X 235 mm
1/4 Horizontal80 mm X 235 mm
1/4 Vertical170 mm X 115 mm
QR Offer Placement
42 mm X 78 mm
Advertising Positions
Rate Card
Material SpecificationsDigital files must be one of the following programs from Mac (not PC):§ Acrobat 4 (PDF1.3) or earlier§ Illustrator CS4 or earlier§ InDesign CS4 or earlier§ Photoshop CS4 or earlierThe final file to be converted into:§ 400 DPI, TIF, JPEG files
§ CMYK mode
Booking & Material DeadlineMaterial deadline:§ Every Wednesday before 3:00
p.m.
Payment Method§ Please contact Pure Media
Asia (H.K.) Ltd. for details
Position Size (mm) Price ($ RMB)
Full Page 340 X 235 $61,842
Half Page 170 X 235 $30,921
1/4 Page 80 X 235 $16,460
QR Offer Placement 42 X 78 $4,320
Thank You for Your TimeFor enquiries, please contact:
Roy MaManaging Director
E-mail: [email protected]
Tel: +852 3428 2884Fax: +852 3421 0281
Website: www.puremedia-asia.com
Quentin AuSales Manager
E-mail: [email protected]
CJ NgSales Executive
E-mail: [email protected]
Scarlet YungAssistant Manager
E-mail: [email protected]
Zachary LungSales Executive
E-mail: [email protected]