SHESHE GIDDENS

PUBLICATIONS COORDINATOR

JANUARY 27, 2010

CREATING METHODIST-BRANDED FLIERS, POSTERS AND MORE:

USING MICROSOFT PUBLISHER

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What should Methodist-branded materials look

like?

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What should Methodist-branded materials look

like?

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What should Methodist-branded materials look

like?

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What should Methodist-branded materials look

like?

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What should Methodist-branded materials look

like?

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Elements of a publication• Logo• Tagline• Text (font)• Color• Background• Gradient band

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Bringing the elements together

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Design Overview

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The Methodist logo

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Methodist tagline

• Our approved tagline, “Leading Medicine,” supports our position as a brand and conveys a message of strength and progress in our industry

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Logo tagline lockup• The “Leading Medicine” tagline

should always appear in a lockup with the logo— never independently without the logo

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Logo tagline lockup

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Logo tagline lockup

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Logo dos and don’ts

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Choose the type of logo based on end use

• Web – JPG • Microsoft Excel, Microsoft

PowerPoint, Microsoft Word, Microsoft Publisher – JPG, TIF or WMF (transparent background)

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Choose the type of logo based on end use

• Professional Printing – PDF, TIF or EPS (transparent background)

• (*Note: If a vendor requests an Illustrator file or a vector file, he or she is referring to an EPS. Although there are nonvector EPS files, all EPS files on the intranet are vector files.)

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Fonts• In the event that

Helvetica Neue is not installed, Arial may be substituted

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Type treatment• Section title (main headline) –

Palatino• Headings – Helvetica Neue or

Arial• Subheadings – Helvetica Neue or

Arial• Body – Palatino

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Headline treatment

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Colors

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Color combinations

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Working with color• CMYK Color

– This acronym stands for cyan, magenta, yellow and black. CMYK is also known as process color, full color, 4 color, and 4c

– The colors are versions of the primary colors, blue, red, yellow and black. They create full color images like you would see in a magazine

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Working with color• The Pantone Matching System®

(PMS) – PMS produces a specific color. It

contains hundreds of colors, light to dark, bright to pastel; each designated by a number

– PMS colors are typically used in one and two color printing and are also called spot color or flat color

– Inkjet and color laser printers are not able to produce PMS colors accurately

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Working with color• RGB Color

– RGB stands for red, green and blue and makes up onscreen color. The RGB model is used for projects that will only be seen on a screen and not printed

– RGB is the right choice for projects like websites, PowerPoint presentations and Acrobat .pdf files

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Color bands

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Creating a publication• Begin with the end in mind

– What do you want to say?– Who do you want to say it to?– What is the best way to get your

message out?– When do you need to get your

message out?– What is your budget?

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E-mail distribution• Brand standards apply including

font, color and logo usage• Convert Publisher and other

attachments to a small PDF• Use an attention-grabbing subject

line

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Print projects• Publisher templates are available

for trifolds, newsletters, fliers and posters

• Brand standards apply including font, color and logo usage

• Stock photography is available in the Methodist Stock Photo Center

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Commercial printing• Talk to your printer before getting

started• Image size and quality matters • Send final files as a high

resolution PDF

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Break time• Launch Microsoft Publisher and

open the publication.pub file and the Survey flier MTC.pub file the poster folder in your project folder

• 15 minute break

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Working with images• How do I know if my image is big

enough?– Images for print project should be at

300 dpi (dots per inch)– Here’s how to do the mathPixels/300= dpi

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Working with images2448/300= 8.16 inches1632/300=5.44 inches

• The maximum size of this image at 300 dpi is 8.16 in. wide x 5.44 in. tall.

• If a printer or vendor asks for a high resolution image or logo, this is what he or she is asking for.

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Microsoft Publisher exercise

• Questions from the tutorial

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Creating a poster• Assignment: create a survey

poster• Open the following flier in

Microsoft Publisher: Survey flier MTC.pub

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Homework: creating a postcard sized flier

• Assignment: update a flier created using the old brand standards to the new brand standards

• Open the following flier in Microsoft Publisher: Primary Care Clinic flier.pub

• You may send it to me for review if you want some feedback

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Using Adobe Acrobat• Many printers do not accept

Microsoft Publisher files• Provide your printer with a high

resolution PDF• When distributing a Publisher

flyer by e-mail, convert to a small PDF

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Using Photoshop• You can find handout on the

intranet on using Photoshop to edit you images for commercial printing

• Visit http://www.tmh.tmc.edu/images/photo_center/Gallery/publisherclass.html

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Q&A