The Shifting Sands of Commerce

EdWIN S. SorianoTeam Planu Inc.

CDM Program: E-Commerce F2F

28 Aug 2013

Planu@ka_edong

Planu@ka_edong

#RescuePH 2012

#RescuePH 2013

If you’re not growing,you’re dying!

- T Harv EkerSecrets of the Millionaire Mind

Planu@ka_edong

Team Planu@ka_edong

3 Gen

Your Father’s Market = waning. Your Kid’s Market = growing.

Where will you do your selling?

- Edwin S. Soriano

Planu@ka_edong

Global (e)Commerce

Planu@ka_edong

Havas Prosumer Report  

h"p://www.campaignbrief.co.uk/2013/07/16/HWW%20Digital%20and%20the%20New%20Consumer_Infographic.pdf  

Philippine (e)Commerce

Planu@ka_edong

 Most  visited  eCommerce  website  •eBay  (12.5%)•Sulit  (10.1%)•Metrodeal  (7.2%)•Cebu  Pacific  (6%)•Ensogo  (5.5%)•Amazon  (5.1%)

MasterCard’s Online Shopping Behavior Study 2012

http://manilastandardtoday.com/2013/03/23/more-filipinos-now-shopping-online/

Philippine (e)Commerce

Planu@ka_edong

Top  Concerns•security  (89%)•speed  of  transacXon  (88.5  %)•convenience  of  payment  methods  (88.5  %)  •Others(~80%)  •price/values•return  or  exchange  policy•website  reputaXon•online  review•customer  service•low  delivery  charges•use  of  various  payment  methods.

Philippine (e)Commerce

Planu@ka_edong

Notable  Behaviors•Plan  online  purchases  (79.5  %  2012  ;  74%  2011)  •Less  impulsive  online  shopping  behavior...  •except!  ...•coupon/deal  sites  (28.8  %  of  purchases)•airline  Xckets  (25.1  %).  

•To  miXgate  perceived  risks:•Read  online  reviews  (81%)•Visit  sites  they  have  used  before  (77  %)

DM Planning Framework and

Case Studies

Planu@ka_edong

Planu@ka_edong

Planu@ka_edong

Case: Sulit.com.ph

http://www.youtube.com/watch?v=CNDP_WOUbL0

Case

Planu@ka_edong

•English  Speakers  •ConsumpXon-­‐driven•Mobile  AdopXon•Social  Commerce•Maturing  infrastructure•Fragmented  retail  market

by  Oliver  Segovia,  CEO  of  AVA.phh"p://sgentrepreneurs.com/2013/01/30/is-­‐the-­‐philippines-­‐asias-­‐most-­‐promising-­‐e-­‐commerce-­‐opportunity/  

Philippine (e)Commerce

Planu@ka_edong

Unique  Phenomena•Face-­‐to-­‐face  sXll  important•The  OFW  market  –  buy  global,  serve  local•Archipelago•Two  ciXes:  Manila  and  Provinces

Characteristics of Pinoy Buyers(Inputs from the class)

Planu@ka_edong

•Cost  Conscious•Young•Tech-­‐Savvy•“Trust-­‐Issue”•Rising  Income•Suki  /  Loyalty•Research

•Feedback•Discounts•Best  Value  for  Money•OFW’s•NegoXaXng•Security  Concerns

eCommerce Forecast

Planu@ka_edong

By  2022,  brick  and  mortar  retail  spaces  will  be  li@le  more  than  showrooms.  –  Eddie  Machaalani  &  Mitchell  Harper,  CO-­‐CEOs  of  BigCommerce

CuraBon  and  personalizaBon  will  be  a  big  part  of  e-­‐commerce  moving  forward.  –  Danny  Rimer,  Partner  at  Index  Ventures

Mobile  commerce  is  criBcal  to  success.  –Alexandra  Wilkis  Wilson,  Co-­‐Founder  and  CMO  of  Gilt

h"p://smallbusiness.yahoo.com/advisor/5-­‐experts-­‐future-­‐e-­‐commerce-­‐155024006.html  

Edwin S. SorianoPlanu

@ka_edongedwin@teamplanu.com

https://www.slideshare.net/ka_edong/

Thank You!

Planu@ka_edong