Shifting the Culture: Result Oriented Occupant Outreach

Veena SinglaGreen Campus UCSF Team Manager

Winnie KwofieAssociate Director, UCSF Facilities Management

Outline

• Project Motivation

• About UCSF

• The Action Oriented Pledge

UCSF: A Health Sciences Focus

Students

•Medicine

•Dentistry

•Nursing

•Pharmacy

•Graduate Programs-

Master’s and PhD

• ResearchStaff71%

Faculty8%

Students11%

Residents6%

Postdocs4%

Goal: Reduce Energy Consumption by Changing Behavior

• What we must do:

• Inform

– What can I do?

• Motivate

– Initial behavior change

– Long-term behavior change

Reinforcing Behavior Changes

• Each person pledges to one action minimum

– Quantifiable

– Focused and easy actions

• Follow up with periodic updates on results

– Monthly newsletter

Sample Pledge Sheet

Action Oriented Pledge Sheet

Our Method: Tabling with Building Utility Data and chocolate!

Our Results: Pledges and Potential Savings

Pledges

Potential

Savings

Totals

95 50 41 36

76,105

$10,655

16,690

$2,337

13,944

$1,952

12,017

$1,682

253

118,757 kWh

$16,626

Actual Savings: based on data from monthly utility bills

Follow Up With the

Departments/ Building

Occupants

CONSERVATION IS CONTAGIOUS

Koret Building

Performance for 2010 26% Energy Reduction

$115,000 Savings

Target 2.5% Energy Reduction for 2011 = $6800

What Koret Building Occupants Pledged to Do

Room Lights

$60

Computer

$160

Shades

Task Light

$20

Peripherals

$150

# of Pledges

21 16 2 7 9

Total Projected Annual Savings for 2011 = $5310

Feedback and Next Steps

Your building needs additional pledges to meet the goal for 2011!

· Recruit your colleagues to pledge and act

· Your building’s goal could be met if: o 10 more people turned off room lights

when not in use o 5 more people shut down computers at

night o 5 more people turned off task lights at

night

Send in your request for free replacement of the following items:

· Lunch room refrigerators manufactured before the year 2000

· Old computer monitors of the CRT type

· HP Laserjet printer models manufactured before 1993

We will be sending you progress reports of how your building is doing.

Contact Information

Winifred Kwofie, P.E, MBA, MS Associate Director - Strategic Facilities Management

UCSF Capital Programs and Facilities Management

Winifred.Kwofie@ucsf.edu ½ 415-476-6469

Challenges

• Scheduling of tabling events

• Occupants’ understanding of University policies, i.e. computer shutdowns

• Customizing for different audiences

• Motivating and incentivizing occupants

Moving Forward

• Continuous improvement of outreach strategy

• Promotion of pledger’s commitment to action

• Incentives to reinforce commitment

• Keep the message simple

• Connecting to occupants through positive stories

“If you can’t do 100 actions to save energy, then just do one.”

Acknowledgements

UCSF Green Campus Team UCSF Stakeholders

Conservation is Contagious

Materials Design

Gensler

Thank You! Questions?

Veena Singlagreenucsf@gmail.com

Winnie KwofieWinifred.Kwofie@ucsf.edu