Overview

For over 64 years, Shoe City has been one of the most reliable and trusted fashion retailers providing the latest styles in footwear & apparel for men, women and kids. With 33 store locations in the Baltimore Region (13), DC Metropolitan Area (12), Richmond (5) and the Tidewater Area (3), we pride our long term successes on customer service and community involvement.

Shoe City is an established destination point on what’s hot and what’s now in our brick and mortar stores and our online, eCommerce platform YCMC.com. The virtual platform gives us an opportunity to promote and push the most recent product releases for the entire United States to purchase once made available, respectively. Shoe City is grateful for the relationship we've shared with our customers since 1949 and we're excited about our continual growth in better serving the fashion needs of an entire family. Notable Customers: Wale, Ray Rice, Torrey Smith, Lance Gross, Santana Moss, Bridget Kelly, Idris Elba, John Wall & More…

New Store Concept

In July 2011, we opened our Owings Mills (Baltimore) location with a fresh and innovative concept. It was the 1st new construction store designed completely different from our normal Shoe City format. With an open-air design complimented with exposed brick, wooden fixtures and plush furniture, the energetic, boutique style layout will further enhance our customers shopping experience as well as our employees... making Shoe City the best place to work and shop!

New Store Concept

Shoe City has remodeled a total of 8 legacy stores to reflect the new store concept. Additionally, we are replacing store front signs and corporate branding to align with our new identity and brand moniker. The images above show our Mondawmin Mall (Baltimore) store front before and after a complete remodel in December 2013. By 2017, all Shoe City locations will be remodeled, redesigned and refreshed with the new concept.

65th Anniversary Program

For our commemorative 65th anniversary celebration, we plan to produce month long programs of in-store activities, regional promotions, social media takeovers and strategic events led by our Shoe City Marketing team. Pictured: Our Monument Street Shoe City Location in 1949 (above) and 2014.

In 2011, we launched our online store YCMC.com. Our focal point was to extend beyond our 32 regionalized locations in DC, MD and VA and offer our products to the entire US. In July 2013 we shipped 80% of our online business to states other than DC, MD and VA. Our website also allows our local consumers an opportunity to see which store locations has the specific item in their size for convenience. The main product banner is our feature landing page perfect for new releases.

ycmc.com

In-Store & Community Events

We often integrate our retail component in and around non traditional programming and marketing platforms; we participate in numerous outdoor festivals, regional conventions, special events, and more. At times, we are one-on-one and one-on-many with potential consumers & loyal Shoe City customers. We engage attendees with iPads and tablets as an interactive tool to handle registrations, contests, and more further enhancing their experience. Its also a tool to showcase our online presence as Shoe City & YCMC.com

Below showcases community events that we participate in annually. We often co-brand with supporting partners to further promote collaborative partnerships:

Ray Rice Day 2013 101 Women of Hope Women’s Pamper Party

101 Women of Hope (Ledisi) 5th Annual Kicks for Kids Santana Moss (Redskins) Tailgate Party

In-Store & Community Events

St. Alfred x Converse (Pro Leather)

KICKS/HI x Converse (Chuck Taylor All Star)

Every year In September, we launch an Autism Speaks campaign through our brick and mortar locations raising money for the Autism Walks Marathon in November. Last year we raised over $16,000 dollars. Overall we have helped raise over $100,000 in all the years we have participated in Autism Speaks.

In-Store & Community Events

In 2011, we pushed an In-Store and online raffle promotion for the Nike Air Mag Sneakers. For $1 you received a raffle ticket to win the shoes. We raised over $5,000 for Parkinson's

Research simply by raffling off one of the most coveted sneakers of its time.

St. Alfred x Converse (Pro Leather)

KICKS/HI x Converse (Chuck Taylor All Star)

In-Store & Community Events

Kicks for Kids

Each year we do a Kicks for Kids Charity Shoe Drive event to raise money and help donate new sneakers to our non profit partners in and around the Washington DC Region.

In 2011, we raised $5,000 dollars and donated 500+ pairs of shoes to Children’s National Medical Center in DC. Meek Mill gave a FREE concert for all that donated towards the cause.

Kicks for Kids

Thank You for your Interest

In Shoe City!

YCMC.COM