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Shoe Fitts

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Shoe Fitts. Pitts Preliminary Premier Podiatric Product Proposition Presentation. Shoe Choices. IMAGE CREDIT: solecollector.com. Shoe Selection, Army Style. IMAGE CREDIT: NDGUARD.COM. Foot Science = Shoe Science. Image credits: merriam-webster , Porsche Design. - PowerPoint PPT Presentation
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SHOE FITTS Pitts Preliminary Premier Podiatric Product Proposition Presentation 9/22/2009 1 Ben Pitts cs410
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Ben Pitts cs410 1

SHOE FITTS

Pitts Preliminary Premier Podiatric Product Proposition Presentation

9/22/2009

Ben Pitts cs410 2

Shoe Choices

9/22/2009IMAGE CREDIT: solecollector.com

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Shoe Selection, Army Style

9/22/2009IMAGE CREDIT: NDGUARD.COM

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The Problem:Picking the Right Shoe is Hard

• Length• Width• Style• Arch support• Heel cushion• Sole flexibility or rigidity• Ankle support• Insole or no?

9/22/2009

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The Problem:Foot Pronation

9/22/2009

IMAGE CREDIT: Runners World, footmechanics.co.nz

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The Problem:Foot Pronation

Pronation is common: Studies suggest foot pronation affects 85% of the population to some degree. [1]

Unsupported pronation can lead to problems including most commonly knee, hip, and low back pain. Other problems include bone spurs, plantar fasciitis, and chronic fatigue. [2]

9/22/2009

1: Foot Orthotics in Therapy and Sport2: Dr. James Stoxen, teamdoctors.org

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The Solution

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The Solution

Finding the shoe that fits the custom shape of a wearer, quickly and easily via the Shoe Fitts computerized foot sensor

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The Solution

1. Customer step one foot onto the scanner and stands naturally, the scanner sends its pressure sensing data to a computer

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The Solution

2. The store computer analyzes the foot type of the customer and matches their ideal shoe with its database of shoe inventory, including online and sister-store sources

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The Solution

3. The store salesperson reviews the computer’s suggested shoe choices with the customer and helps them find the right matches

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The Solution

4. Customers try on their recommended best fit shoes and have a great shopping experience

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The SolutionComponents Involved

• Sensor device with pressure sensitive areas

• Computer interface• Database of shoe inventory and shoe

types• Either a basic employee-facing display of

results, or a polished customer-facing display to be used with a salesperson or alone as a kiosk

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The SolutionBenefits

• The system makes customized recommendations to the store’s customer, and can be configured to up-sell automatically

• Customers get a personalized and unique shopping experience that takes stress out of shoe shopping

• Stores gets an opportunity to market the “custom treatment” without having to add any new inventory

9/22/2009

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The Solution’sCons and Pros

• Con: Initial database load of shoe metrics• Pro: Once database is built, it only needs to

be updated as new shoe models come in• Con: Cost of new hardware development• Pro: Cost offset by increased customer flow

and return rate• Con: No-tech solutions can do the same

thing• Pro: This solution is faster, easier, requires

no experience, may seem more trustworthy to customers

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The Market

• The Shoe Fitts customer is a national retail shoe store chain such as Foot Locker, Champs, Athlete’s Foot, Payless Shoe Source, Finish Line, Foot Acton

• With a saturated market, a unique sales approach can make a chain stand out from the rest

• The US retail shoe industry was worth $26 billion in 2008 [ibisworld.com]

9/22/2009

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Conclusion

• Simple hardware• Gives retail customers a custom shopping

experience• Easy appeal in a crowded market

9/22/2009


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