Shoestring Budgets: Solutions, Tips and

StrategiesMarisa Peacock

Silverpoint Web Strategy WorkshopTuesday, February 08, 2011

Web. Social. Mobile.

‣Engage. ‣ Social Media Platforms

‣Interact. ‣ Location-Based Apps

‣Design. ‣ Online Creation Tools

Free & Easy.

‣Third party apps - many of which can integrate with Schoolsuite

‣Freemium tools - basic tool set available for free; upgrade for nominal fee.

‣Create generic school-based logins. Keep Google doc with active sites/tools used and passwords.

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Be Smart About Your Phone

‣Your best tool is your smartphone‣Apps can simplify, make it easier to post video,

photos, updates

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Engage: Create Facebook Tabs

ShortStackLabs– Free up to 100 fans– unlimited widgets– one user account– Next level up $5/mo– up to 2,500 fans

Engage: Manage Conversations

‣Manage conversations on Twitter & Facebook in real time;

‣publish updates‣collaborate on responses‣track engagement activity ‣analyze campaign results

Engage: Monitor Trends

‣ Search for your brand across multiple social sources‣ Create social media alerts ‣ Integrate Realtime Buzz Widget‣ Monitor trends related to your industry

Engage: Assert Your Authority

‣Answer questions related to your industry, field, or interest‣Share answers with others within your established social networks‣Establish your authority without direct marketing

Interact: Foursquare, SCVNGR, GoWalla

‣Engage with visitors on the go‣Promote tips, offers & –incentives to frequent visitors‣Create an interactive campus –tour

Design: Aviary & GIMP Web-based design suite that parallels Photoshop; online sharing, saving & support

Downloadable application; PS interface; can open .psds and other similar formats

Design: Issuu, Vuvox & Adobe Rome

‣Web-based apps let you create interactive slideshows & media‣Publish reports, presentations with embedded audio & video‣Allows users to easily share with others

Be Curious. Add Value.

‣Don’t underestimate the power of a Google search

‣Use social media as a learning resource‣Take advantage of free support‣Be a beta user.‣Experiment, explore and evolve. ‣Use technology to solve problems, add value

Do Big Things. ‣Think from the perspective of the user & meet their

needs:‣reader‣consumer‣voyeur

‣Find inspiration everywhere.‣what are for-profits doing?‣what do you find engaging?

Thank you!

‣@marisacp51‣marisa@silverpoint.net‣www.silverpoint.net