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Shoga intro

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Graham Robinson 12th October 2016 An introduction to Shoga
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Page 1: Shoga intro

Graham Robinson12th October 2016

An introduction to Shoga

Page 2: Shoga intro

Website development

Responsive website developmentE-commerceBespoke software developmentMobile / app development

All the skills and servicesyou would expect from

a specialist digital agency

Marketing

SEO and content marketingEmail marketingSocial media managementBranding & graphic design

Page 3: Shoga intro

A selection of our clients

G E O RG I A G O L FC O M PA N Y

Page 4: Shoga intro

A selection of our work

OUR LEADERSHIP MESSAGE

WE BUILD RESILIENCE TO REALISE AMBITIONS

REVENUE OF $1BN BY 2020 WITH ANOPERATING MARGIN OF 30%

INTEGRITY ADVOCACY TEAMWORK RESPECT DEVELOPMENT

BE A LEADING RISK PARTNER PROVIDING INTELLIGENCEBASED AND PROGRESSIVE CLIENT SOLUTIONS

COMPELLINGCLIENT VALUEPROPOSITION

ACCELERATEDSALES

PROMOTEINNOVATION

GREATPEOPLE

OPERATIONALTRANSFORMATION

SMARTINVESTMENT

OPTIMISEBROKING

PURPOSE

VALUES

STRATEGICPILLARS

VISION

MISSION

Page 5: Shoga intro

Our branddevelopment process

Page 6: Shoga intro

Our 4 step brand development process

Page 7: Shoga intro

Brand discovery

We will meet with you to take you through our brand discovery document. This contains a number of

questions about you, your business and you goals for the brand development exercise.

Page 8: Shoga intro

Brand foundation

Based upon our finding in the brand discovery phase, we will create your:

Brand promiseWhat do you aim to deliver

to your customersWhat you strive to

achieve

Brand visionThe qualities that

describe your business

Brand values

Page 9: Shoga intro

Brand development

Strapline Colour paletteLogo

Typographicstyle

Photographicstyle

Iconography

Once we receive sign-off of your brand foundation, we'll start work on the creative development of your brand. This will

include the following elements:

Page 10: Shoga intro

Brand defined

Finally, we’ll pull together everything we have produced and present this to you in our brand defined document.

This will contain your company values, vision and promise along with the creative elements of your brand.

Once we receive sign-off, we’ll produce your brand guidelines that outline how the brand should be

delivered across multiple media formats.


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