Video is exploding on digital platforms & social media

WTM London 2015 Comments from Google UK Sales Director Dr. Bernd Fauser on video:

• Some of the top reasons people watch videos online are travel related – 27% to relax and escape, 45% to be entertained and inspired, 14% to pursue a hobby.

• Almost 50% of travellers use online video in some shape or form before deciding where to go on holiday.

• Attendees also heard how consumers are using video to make critical trip purchasing decisions – 65% when they are thinking about taking a trip, 67% when choosing a destination, 67% when looking for ideas for activities, 63% when deciding on accommodation and 26% when deciding which website to book on.

• Video plays a vital role for brands because most consumers are undecided about what companies to book with and find it hard to differentiate between them.

Creating and sharing digital video is easy……or so they say!

First you need to create a storyboard for your video, prepare a shot list and then get a film crew together.

Once you’ve filmed, you need to do some digital editing - which can be a bit more complicated than initially thought!

Once you’re finished editing, you then need to export your video in the correct formats to share across social media platforms.

There are loads of filming & editing apps available, but they don’t cover the full process.

All a bit too complicated????

What if there was a much easier way to create and share video, using only your smartphone?

Shoot2ShareShoot2Share is a guided video creation, automated editing and publishing app, which enables users to very easily create videos using pre-formatted storyboards and to publish directly to a YouTube Channel, share via social media platforms or via an email link, all from their mobile phone. Shoot2Share offers brands the opportunity to create their own videos and to capitalise on influencer marketing and user generated content by making it easy for users to create and share videos.

FOR INNOVATION - SILVER WINNER

ProposalTurkish Airlines mission is to become the preferred leading European air carrier and currently fly to over 170 destinations globally and inspire people to widen their world. As travellers seek video content to assist them with their travel choices, Shoot2Share will allow travel journalists, travel bloggers, TripAdvisor contributors, travellers and the Turkish Airline bloggers to create videos quickly and cost effectively with just their mobile phones. While travelling to a destination for five-day trip, a traveller could create up to 45 videos covering:

• 2 x airport reviews • 2 x airline reviews • 1 x airport arrival video • 5 x hotel reviews • 15 x restaurant / meal reviews • 5 x local drinks reviews • 10 x activity / shopping / experiences / entertainment reviews • 3 x travel tips • 2 x travel tech tips

GETTING STARTED

• Download the free app

• Launch the app

• You’re ready to go…..

FOR INNOVATION - SILVER WINNER

What do want to film?

Video for Brands

Videos Ads

Video Review

What do want to film?

Turkish Airlines

Pam Golding Properties

Taste of Cape Town

Builders Warehouse DIY

Nedbank Money Minute

Design Indaba

What do want to film?

Hotel Review

Restaurant Review

Experience Review

Tour Review

Shopping Review

Airport Review

TURKISH AIRLINES

HOTEL REVIEW

Introduction

Lobby, bar & restaurant

The room

Bathroom

The view

Special features 1

Record

HOTEL REVIEW

Introduction

Lobby, bar & restaurant

The room

Bathroom

The view

Special features 1

Record

Shot #1

Shot #2

Shot #3

Shot #4

Shot #5

Shot #6

Shots can be selected, deselected or can be locked

HOTEL REVIEW

Introduction

Lobby, bar & restaurant

The room

Bathroom

The view

Special features 1

Record

Shot list can be rearranged before or after shooting by dragging them into a new

position

HOTEL REVIEW

Introduction

Lobby, bar & restaurant

The room

Bathroom

The view

Special features 1

Record When ready, touch ‘Record’ to start

IntroductionIntroduce yourself in front of the hotel and tell us about the location of the hotel. What’s your first impressions?

SHOT #01 - Touch the screen to start

Camera is activated with shooting controls

Introduction

Introduce yourself in front of the hotel and tell us about the location of the hotel. What’s your first impressions?

Fix focus

Switch camera

Fix exposure

Import from camera roll

Switch light on

Record

After filming the first shot

Discard and reshoot

Save shot

Preview

Trim

Trim top and tail of the shot & saveSave after trimming

Preview

Trim top Trim tail

SHOT #02 - after saving shot #01

Lobby, bar & restaurantDoes the hotel have a nice lobby, bar or restaurant?

Tell us about the decor and atmosphere.

SHOT #03

The roomShow us the room you’re in.Do a pan shot of the room.

COMPLETE THE SHOT LIST

SHOT #04 Bathroom…..What’s the bathroom like? Show us the shower and /or the bath.

SHOT #05 The view……How about the view, is it any good?

SHOT #06 Special features 1…..Are there any special features in the room? A iPhone dock or minibar?

SHOT #07 Special features 2……Is there a swimming pool, spa or rooftop bar? Any other unique features?

SHOT #08 Conclusion…….Share your thoughts about the hotel. What was the service like? Would you recommend it?

FINAL PREVIEW & SUBMIT

Hotel Review

AUTOMATED EDIT & ENCODING PROCESS

IntroductionLobby, bar &

restaurant

The room Bathroom

The view Conclusion

The app automatically adds animated, branded billboards top and tail with music, together with title slides between each shot and edits it all together.

Hotel Review

VIEW & SHARE VIDEO ONCE PUBLISHED

Hotel ReviewHotel Review stanley@platypus.co.za

LOCKED CHANNELS & APPROVALS

• Channels can be locked to restrict access for filming

• After selecting the channel, a pin code will be required to unlock the channel

• Videos can also be made private and only be made public after being approved

HOTEL REVIEW

TX!

We’re sure you’re super keen to get started so please give us a shout and we’ll get you shooting and sharing in no time!

Stanley Edwards Mobile: 082 458 3356 Email: stanley@platypus.co.za

FOR INNOVATION - SILVER WINNER