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Shoozy - Nastartup

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Shoozy - Your fashion assistant in an App The disruptive 1-to-1, location-based marketing tool
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Page 1: Shoozy - Nastartup

Shoozy - Your fashion assistant in an AppThe disruptive 1-to-1, location-based marketing tool

Page 2: Shoozy - Nastartup

The Problem The Solution The Market Advantage Strategy Revenues Team

The ProblemBuying shoes and bags is overwhelming. Always! It is hard to make

matches! It is even harder to look for stuff! And then, it is almost impossible to find what you really need and want without luck!

SOFIA shoe-addict

!"I need a new pair of shoes, but where am I going to find them?

TOO MUCH NOISE !!

Martin shop-owner

!"There are thousands of people passing by in front of my store.

Page 3: Shoozy - Nastartup

The Problem The Solution The Market Advantage Strategy Revenues Team

The SolutionShoozy solves the problem by creating a platform for fashionistas and shoe lovers.

We bring a daily social interaction online and also use a location-based, 1-to-1 marketing approach to let women find the shoes they want. And if they need them

now, they can buy them on the App.

Sell directly through the app. Reward users with vouchers and coupons

Use location-based shopping and push- notifications to attract more customers

We bring (social) shoppers, influencers, shops, and brands together in one community

Page 4: Shoozy - Nastartup

The Problem The Solution The Market Advantage Strategy Revenues Team

The Market

Competitors

Target Group98% Female; 87% Aged 13-35; 75% Use Smartphone while

Shopping!USERS

!!!!Fashion

Influencers

Top 10 Global!>815k Avg Followers

Top 100 Global!>50k Avg Followers

$2500 Avg cost of sponsorship ≈ 3000 Avg Downloads + Virality!

37k Shoe Shops on Google in Italy!!

Low Digitalization, Little Time, Limited Budget!!Shops

7.5% Global Online Ad spending = Fashion!1000+ Fashion Brands on Instagram!

Top100 Avg MobileAd spend > 30,000$/day!!USERS

•European Online Retail reached €112 billion (2012)

•Italy is on rank 4th •49% of consumers are mobi le

shopping •Average basket size is 74€ •88% of searches lead to a purchase

within 24h •9% increase in in-app ads •30% of advertisers use social media

Page 5: Shoozy - Nastartup

The Problem The Solution The Market Advantage Strategy Revenues Team

Com

petit

ive

Adva

ntag

eShoozy offers a complete mobile shopping

solution

Shoozy provides a condense platform unifying (social) shoppers, fashion-influencers, bands

and shops

Shoozy informs its users about offers and stores in their local area according to their

preferences and shopping behaviour

Design

Usability

Interface

Gamification

Page 6: Shoozy - Nastartup

The Problem The Solution The Market Advantage Strategy Revenues Team

Page 7: Shoozy - Nastartup

The Problem The Solution The Market Advantage Strategy Revenues Team

Page 8: Shoozy - Nastartup

The Problem The Solution The Market Advantage Strategy Revenues Team

Revenue Streams

Page 9: Shoozy - Nastartup

The Problem The Solution The Market Advantage Strategy Revenues Team

PartnersThe three founders: • Umberto Canessa (CEO) • Christian Salvaneschi (CTO) • Alberto Lodo (CFO)

The core team:• Giulio Tartaglia (CMO) • Alessio D’Angelo (Graphic Designer) • Cristina Cucinotta (iOS Developer) • Pasqualino Sorice (Android Developer) • Tizian Kronsbein (Marketing and Sales) • Francesca Furini (PR & Communication)

The Partners:• La Buccia Borse (handmade bags in Italy) • Salvador Artesano (50 shops + online store in Spain) • Chiara Biasi (Fashion Blogger) • Chiara Nasti (Fashion Blogger)

Page 10: Shoozy - Nastartup

https://www.facebook.com/shoozyapp

@shoozyofficial

https://www.vimeo.com/shoozy

https://www.linkedin.com/shoozy


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