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The Problem

Converting a recipe into a shopping list is annoying!

The Solution

ShopEat converts any recipe into a shopping list on your phone

Business Model

Personalized promotions for brands and products

“On-line food purchases will be 5X bigger within 7 years”

“Recipe websites are on top for in-store mobile searches”

Market Trends

84% of smartphone users integrate their mobile phone intotheir grocery shopping in some way

Before going to store, 36% of consumers research grocery purchases online, mostly in Recipes site (67%)

Regularly searches for recipes online that cooking is their favorite leisure activity

Family oriented with household Income $50k+Spend between $200 to over $500 a month on groceries

Addressable Market

Recipes websites used as distribution channel to reach our end-users (>20,000 sites in U.S)

On first stage, our focus is on the middle range sites that drivesavg traffic of 100K unique users per month (~2,000 sites in U.S)

ShopEat offers free tools to those websites that enhanced users experience on their site and increase time spent on site.

Go to Market Strategy

ShopEat Whisk ZipList

Positioning few affiliations few affiliations Thousands of affiliations

Clients 25K (Israel only) Few thousands 3M

Features advantagesEmbedded button

Turns any Recipe (bookmarklet)

Widget Appearance (images, qty..)

Recipes ideas according to Ingredients you already have

Automated route plan based on grocery list

Coupons offers (Basic)

On line Purchases

List Sharing

Personal Recipe Box on publishers

Recipe aggregation with social activity

Ingredients Images on list

Usable App for in-store shopping

Competition

$500K to promote and market the product in the U.S. market with additional development for the incoming year.

- Enter the U.S. market with an affiliation program

- API + iOS & Android development continues

What we need

The TeamMoshe Bar-Oz – CEO & CTO

Over 13 years experience with web development and SEO content.

Owner of “eXite”, a web platform solutions company.

Eitan Koniarski – CMO & Product Manager

Over 5 years experience in the field of software quality assurance.

Former founder and sales manager at “IP-Shops” - VOIP devices company.

Our team also includes an iOS & Web developer.

Thank You

Moshe Bar-Oz

mbaroz@shopeat.com

+972.522.617.079

Eitan Koniarski

eitan@shopeat.com

+972.504.789.457