Previous shops of the year 2010 Gullkúnst Helgu 2009 Blue Lagoon 2008 Kraum 2007 IÐA 2006 12 Tónar 2005 Franch Michelsen 2004 ELM 2003 Veiðihornið 2002 66°North 2001 Penninn 2000 Víkurprjón 1999 Rammagerðin 1998 Sævar Karl 1997 Flex 1996 Mál og menning VIsIt reyKJaVÍK Aðalstræti 2 101 Reykjavík Tel: +354 590 1500 Fax: +354 590 1501 E-mail: [email protected]www.visitreykjavik.is The Njörður shield, now being awarded for the sixteenth year, is an encouragement award from the City of Reykjavík, Our City Centre, Global Blue, Iceland Refund, Federation of Trade and Service, The Association of Merchants and the Federation of Icelandic Trade. The aim of granting the award is to encourage improved service in shops for foreign guests in Reykjavík. Njörður, with whom the shield is associated, was originally a fertility god but later a god for seafarers, and was said to be a money-lover. At this time, seafarers often pursued trading and so it is applicable to associate a yearly encouragement award to tourist shops with a god of sailing and trade. When nominating the Shop of the Year, a shop is rewarded that has achieved success in sales and marketing to visitors. The shop should show initiative and originality, provide good customer service and employ staff with good product knowledge and language skills. In addition, an assessment is made of the shop’s appearance, lighting, and approach. the 2011 wInner Is aurum at BanKastrætI 4 Reykjavik is a buzzing city of culture where cosmopolitan currents and tradition meet. Shopping in Reykjavik has never been more fun. Whatever you’re looking for, you’ll find it here. Everything from internationally known brands to Icelandic design can be found at attractive prices. An added bonus for visitors is the tax-free shopping, which results in a 15% tax refund upon your departure. Reykjavik has a lot to offer and doesn’t have to strain your budget! have fun shopping in reykjavík! SHOP OF THE YEAR 2011 shop of the year 2011 shop of the year 2011
