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SEARCH ENGINE RANKINGS SHOPIFY SEO QUICK TIPS FOR SUCCESS Shopify Los Angeles Meetup JOSH HIGHLAND
| Date post: | 26-Jan-2015 |
| Category: |
Marketing |
| Upload: | josh-highland |
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SEARCH ENGINE RANKINGS
SHOPIFY SEOQUICK TIPS FOR SUCCESS
Shopify Los Angeles Meetup
JOSH HIGHLAND
Who Am I?
• Josh Highland - @JoshHighland• Redlands Ca - The 909• Degree in Computer Science • Started working with Shopify in 2008• Founder of NewLeaf Labs
• Founded in 2010• iOS / Web / eCommerce development shop• Heavy focus on Shopify and SEO since 2011• Shopify Experts since 2012
Shopify Focused
• 4 apps in the Shopify App Store (all 5 stars!)• SEO Meta Manager• SEO Scan Pro• Social Share Manager• Order Lookup App
Shopify SEO Focused
• 4000+ Shopify Stores using our SEO apps• SEO Meta Manager
• #1 rated SEO app for Shopify• 330+ 5 star ratings
Early 2015
I’M REALLY INTO SHOPIFY AND SEO!
Quick SEO Tips For Success
Page Titles
• Unique• Interesting• Contain keywords / phrase a person would search for• First impression in search results• Take control of them
Page Descriptions
• Unique• Interesting• Contain keywords / phrase a person would search for• NEVER USE STOCK DESCRIPTIONS
Focus On Content
• 150+ words minimum• Should be unique and interesting• Add value to the customer• Contain phrases people search for• Make it human readable • Write some blog posts
• Google Image Search maters! • No stock images• High quality• Interesting composition• Work on your ALT tags
Improve Your Images
• Google = popularity contest• Marketing effort • Talk to bloggers in your industry• Give your products away, ask for reviews• Discount codes • High quality sites• NEVER PAY FOR LINKS!
Build Links
• Social Buttons for your products• Shares / Likes = Growing signal for Google • Optimize / control your social shares
• Social Share Manager App• Engage your customers• Turn customers into evangelists
Get Social
• Shopify SEO Report Apps • Shopify Reports• Google Analytics • Google Webmaster Tools• Bing Webmaster Tools
Read The Reports
• Shopify Marketing Experts • Proven Success• Deep knowledge of Shopify• Reputation / Ratings• AVOID PEOPLE WHO PROMISE RANKING
Leverage Strength, Outsource Weakness
