About Shoppers’ Stop Shopper’s Stop, a pioneer in Indian Retailing was promoted by the K Raheja

Corp Group (Chandru L Raheja Group), started in the year 1991 with its first store in Andheri, Mumbai

International and Domestic brands across various categories such as apparel, accessories, cosmetics, home and kitchenware and also its private labels

Revenue- Rs.19.30 billion (US$310 million) FY 11-12

Key People:-

Mr. Chandru L Raheja Mr. Govind ShirkandeChairman and Non Executive Director MD and CEO

Retail Strategy

On an average stores 30000 pieces of different products.

Merchandise sourced from 250 exporters in Delhi, Mumbai, Bangalore

Centralized buying for all products except cosmetics and perfumes to avoid sales tax

Carries 63 days of stock

Store Location

Integrating The Supply Chain At Shoppers Stop

The company operates its stocks with the use of online ERP package

system. With this online supply system the company has opted for

regional distributions centers, these centers exists at Mumbai, New Delhi

and Bangalore.

Bangalore

Chennai

Mumbai Ahmedabad

1st Floor

• Footwear• Men's Apparel.

G Floor

• Cosmetics, bags,watches,perfumes and ladies apparel.

Basic Layout

SWOT ANALYSISSTRENGTH WEAKNESS

• Loyal Customer Base of 782000 First Citizen members

• Increasing Footfalls and Conversion Rates

• Strong and Well Established Management Team

• Systems and Processes

•Employee Retention•Inadequate Promotional Strategies•Uneven Distribution Network•Follows Low – Risk Strategy

OPPORTUNITY THREAT•Geographical Reach•Preferred Partner for Foreign Players•Hyper city – An entry into Value Retail

•Threat of New Entrants•Competitive Rivalry in the Industry•Economic Slowdown

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