Shoppers digital marketing

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March 2426, 2014Schaumburg, IL

www.ShopperSummit.com

Omnichannel Marketing

The Digital Path

Mobile/Social Strategies

Collaboration

Insights & Activation

Shopper Engagement

"After 12 successful years,

attendees have extraordinaryexpectations for the Summit.We welcome that.

Peter HoytExecutive Director & CEO


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Hosted & Sponsored by:

The most empoweringindustry conference where

experts share knowledge and

best practices to help brandand retailersachieve succe

along the path to purchase.


3/24

Register today atwww.ShopperSumm

Sure, there are other conferences that dabble in shopper marketing,

but there is only one Shopper Marketing Summit.

Only the Summit delivers an energetic, inspirational and highly educational

conference fueled by the members of Path to Purchase Institute and

the vibrant community of shopper marketing professionals dedicated to

driving sales in-store and online.

Thats right. You can expectmore from the Summit.

Is the Summit intense

and exhilarating?Certainly! Is the Summit worth yourtime and investment?Positively!

Will you leave knowing more about modelsfor successful retail collaboration?Absolutely!

If advancing your shopper marketing strategy is your primaryobjective, then the Summit is your number one solution.

Prepare to be overwhelmed, but inthe best way imaginable. Get swept up in the energy created by hundreds of senior leaders

across all functions of shopper marketing who thrive on theSummits collaborative learning environment.

Linger in the moment when you meet a visionary who understandsthe challenges facing you and your team.

Listen to mind-blowing presentations from carefully vetted speakers.

Soak up the creativity and ingenuity from the Shopper Marketing

Ee award winners.

Find inspiration from passionate leaders and their cutting-edge ideas.

Walk away with tangible strategies, insights and solutions that willset you soaring.


4/24

4 Register today at www.ShopperSummit.com An Event of the Path to Purch

Uncover actionable strategies for migrating to an

omnichannel engagement model. Learn how tocreate a social shopper marketing frameworkdesigned to drive sales. Hear how emergingchannels are challenging brands to think

differently about their products.

Join your peers with responsibilities

including:

Brands

(manufacturers & marketers of consumer products & services)

Brand Activation

Brand, Category &Product Development

Channel Marketing

Customer Teams

Merchandising & Packaging

Shopper Experience

Shopper Insights

Shopper Marketing

Learn how fully-integrated, collaborative partnershare driving shopper loyalty and category growth.

See how the right content can increase custoengagement. Discover new technology

that is changing the shopping journey

Join your peers with responsibi

including:

Retailers

Category Strategy

CRM & Loyalty

Digital Experience

Innovation, Space M

& Customer Experie Merchandising Str

Shopper Insights

Shopper Marketi

Compare and contrast

shopper attitudes and

behaviors across global

markets. Understand how totarget and engage consumers

with the media of their choicebefore, during and after the

purchase. See how personalizeddigital tools are shaping the

expectations of future shoppers.

Join your peers with responsibilities

including:

Agencies(shopper marketing,

advertising & promotion)

Account Teams

Brand Development

Creative Direction

Insights

Planning

Directors

Promotional Strategy

Retail Design

Discover how to ledata to create acti

insights that delive

results. Uncover str

connecting online a

marketing to better ethe evolving shopper.

practices for aggregatin

and distributing content

channels via participatory,

and two-way mediums.

Join your peers with responsib

including:

Solution P(digital and mobile

P-O-P design, reta

execution & shopp

Consulting

Digital & Mobile Strategy

Display Design

Field Execution

In-Store Activation

Integrated ShoMarketing

Research & Ins

Retail Media

Technology Inn

Join the Summits highly-engaged community of senior-level decision makers and business

leaders across shopper marketing disciplines who value the free exchange of strategy,insights and best practices aimed at driving retail sales. You wont be disappointed!

Community


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Register today atwww.ShopperSumm#ShopperSummit

The best shopper marketing strategy requires proper execution inorder to resonate in the marketplace. In the Solutions Gallery, youllbe introduced to many leading industry partners who oer expertisein all areas along the path to purchase.

Executives from participating companies will be available to meetwith you to answer questions and demonstrate their capabilities.

The Summits new private and secure online networking communitymakes it easy to meet your fellow Summit attendees and eveneasier to interact with them before, during and after the event.This valuable tool offers all Summit registrants:

The Shopper Marketing Summit provides delegates of the Retail

Academy roughly 30 high-level decision makers from approximately15 top retail chains a forum for aligning goals with progressive brand

manufacturers in order to develop more sustainable and impactful shoppermarketing programs. By speaking one-on-one in a neutral zone, free fromcorporate interference and stifling silos, brand and retailer executives find

the Retail Academy to be one of the most effective environments available

in which to forge stronger shopper-focused collaboration.

These and other top retail chains will be invited to attend the Summit as part of the Retail Academy:

Solutions Gallery

Enjoy 24/7 All-Attendee Access

Retail Academy

Networking

retail acade

the

A browseable, searchable attendee directory.

24/7 access to this private group.

Private meeting scheduling.

A personalized Summit agenda.

Public discussion forums.

Facebook, Twitter and LinkedIn integration.


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Your Summit registration includes a ticket to the Shopper MarketingCelebration, an evening of recognition for the most effective shoppermarketing campaigns and top talent in the shopper marketing industry.

Ee Worldwide, in partnership with the Path to Purchase Institute, willpresent the winners of the 2014 Shopper MarketingEffie Awards at the Summit.

The prestigious Shopper Marketing Effies are given

to integrated campaigns that best demonstrate

how they eectively solve the shopper marketingchallenge, connect with the shopper, inuence her

along the path to purchase and inspire her to becomea buyer.

In conjunction with the Shopper Marketing EeAwards, well also present the 2014 ShopperMarketing Hall of Fame class, an honor bestowedupon three deserving individuals chosen by the

editors of Shopper Marketingmagazine. From thework they produce to their daily business practices,this years inductees foster best practices and

demonstrate a supreme understanding of all

marketing efforts that culminate at retail.

After a full day of thought-provoking presentations, enjoy this opportunity

to mix and mingle with your colleagues, peers and friends at this black-tie-optionalevent.

Tuesday, 6:30 - 9:00 p.m. Hosted by:

Celebrate the winners of the Shopper Marketing Ee Awards and the Hall

of Fame inductees during a gala event honoring outstanding achievements

in the shopper marketing industry.

Shopper Marketing Celebration


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Register today atwww.ShopperSumm

The 2014 Hall of Fame Inductees

Inductee No. 60

Inductee No. 61

Inductee No. 62

Keep the fun rolling at the Shopper

Marketing Celebration After-Party

immediately following the EeAwards. Stick around for music,cocktails, prizes, photos and more!

Tuesday, 9:00 - 11:00 p.m.

Hosted by:

Andy Murray

SVP, Creative

Erik Keptner

EVP, Marketing

Julie Eddleman

Marketing Director,NA Brand Operations

After-PartyThe


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Faculty Members have presented at a minimum of one other Institute event and have received an audience rating of > 3.2/4.0 scale.

Distinguished Faculty Members have presented at four or more Institute events and have received an audience rating of > 3.2/4.0 scale.

Monday, 1:00-4:30 p.m.

S1 Shopper Activation: Telling Your Brand StoryThrough Tactical Plans

Retailers asking their brand partners for insights is now the norm, but is that what theyre reallyafter? Insights, in isolation, do nothing. Effective activation plans are what everyone wants, but

theyre often difficult to implement. Why? Never before have we had more tactics with which to

bombard shoppers, using traditional, digital, social and mobile media, POS, coupons and directmail, among other methods. Which tactics are right for a given brand and retailer? The answer

lies not in the tactics themselves but in the story your brand needs to tell in order to accomplish

your growth strategy. This symposium will focus on creating effective tactical plans based onstorytelling principles. Attendees will learn to:

Define strategies and insights that integrate the needs of the shopper,

brand and retailer equally.

Identify the brand story most relevant to your strategies and insights.

Select the optimal touchpoints based on strategy, insight and story.

Pre-Summit Advanced Learning SessionsThese intensive, half-day workshops are designed to oer the deepest understanding of critical

industry issues affecting brand marketers, retailers, agency professionals and solution providers.

Christopher Brac

FounderShopper Intelligen

DISTINGUISHED FACULT

Sign up for a single day

of Advanced Learning or

include one of these

workshops in your Total

Experience registration package.


9/24

#ShopperSummit

Monday, 1:00-4:30 p.m.

S2 Harnessing the UnreasonablePower of Creativity

Monday, 1:00-4:30 p.m.

S3 These Arent the 4Ps You GrewUp With: A Symposium on

Organizing for E-Commerce

Creativity is the art of transforming ideas into reality using two

processes: thinking and execution. If you have ideas but cant execute

them, they just remain ideas. The implementation and execution of thoseideas is what brings creativity to life. Likewise, without a clear plan it is

difficult to accomplish a goal. Shopper insights and proper planning are

essential to harnessing the creative imagination. We dont have to go tothe store anymore; we carry the stores with us. So, how do you reach

the always on-the-go shopper who has more choices than ever before?

This session will explore the components of a successful shopper

marketing plan before you go to market. Attendees will:

Learn what is necessary to develop a strong brief for creative.

Understand how to integrate digital and physical retail.

Learn the importance of understanding shopper-based design

and how it comes to life in the retail environment.

E-Commerce is hard. The resource demands are high, the right

talent is difficult to find and direct ROI is tough to measure. Yet the

explosive growth opportunity and influence at bricks-and-mortar istoo big to ignore. Led by Etailing Solutions, the recognized leaders in

sustainably building and growing CPG brands in online retail, you will

hear from industry experts and CPG e-commerce executives who haveconquered these challenges by aligning their organizations, developing

aggressive sales plans, adapting shopper marketing and other

functional organizations, and securing funding and resources to supporte-commerce. An open panel discussion with the speakers will conclude

the afternoon. Attendees will:

Learn how to drive organizational alignment to the importance ofinvesting in e-commerce now.

Discover how others have developed e-commerce strategies.

Hear about common challenges and how theyve been addressed.

Josh RateliffVP, General ManagerSaatchi & Saatchi X

Doug Van An

Global Creative DSaatchi & Saat

Lindsay BaishDigital Strategist

Saatchi & Saatchi X

Frank Flur

Production DirSaatchi & Saat

Bryan Gilden

Chief KnowledgeKantar Reta

Danny Silverman

VP, e-CommerceStrategy & Sales Support

Etailing Solutions

Doug Strat

Director, NA e-CoCenter of Exce

Unilever

Brian CohenEVP, Group DirectorCatapult Marketing

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8:00 - 9:30 a.m.

K1 Evolving with the Omnichannel Shopper

Although he only recently joined the ranks at Walmart, Andy Murrays Hall ofFame-worthy career as a brand marketer and agency CEO gives him a unique

from all sides perspective on the shopper marketing industry.

As Walmarts first-ever SVP of creative, Murray has been charged with helping the

worlds largest retailer develop and implement a shopper-centric strategy that will

better align it for success in an omnichannel world. The goal isnt just to capitalizeon the new, digitally enhanced path to purchase that has evolved, but to take part

in its reinvention.

In this wide-ranging and informative session, Murray will offer his perspectives on:

The importance of consistent creative excellence across all communication

vehicles for the development of effective shopper marketing.

The vital role agencies and collaboration play in helping Walmart connect

and engage with the customer.

Useful learnings from seeing retailing from the point of view of the supplier,

the retailer and the agency.

How marketing technology is changing the retail landscape.

Andy Murray

SVP, Creative

Tuesday General SessionsGeneral Sessions hos

The Summits opening day is anchored

by keynote presentations from

renowned industry experts wholl share

insightful perspectives about achieving

success along the path to purchase.


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Register today atwww.ShopperSumm#ShopperSummit

4:30 - 5:30 p.m.

K2 Going Global What Shoppers Want;What Retailers Need; What Brands

Must Deliver

This presentation will discuss the global shopper, how global strategy

differs from local/regional strategies, and what retailers are looking for from

manufacturing partners. Questions addressed will be: What makes an effectiveloyalty program in the UK, versus the US, versus Eastern Europe or the Middle

East? What does a brand or retailer need to know about a country and its

shopping culture in order to be successful there? How does a global retailstrategy differ from local/regional/domestic retail strategies? What must brands

and retailers think about when entering a new market? What do retailers need/

want from their brand partners and what do brands need to know in order to besuccessful strategic partners?

Using case study learnings and reference points from Walgreens, Boots andother successful global retailers, the presenters will provide strategic insightand activation techniques for how brands and retailers can translate the best

global initiatives into their own product categories, business channels and

global expansion plans. Attendees will:

Understand the global shopper and how he/she differs from country to

country and region to region.

Gain insights into building a successful global strategy.

Learn how to translate best practices into a global expansion plan.

Alex Gourlay

EVP, President of CustomerExperience & Daily Living

Wendy LiebmannCEO

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C1Digital Shopper Marketing

DSM 5.0 Whats New. Whats Now. Whats Next.

Seth Diamond, EVP, Insights, Catapult;

Jennifer Romano, Director, Digital & Digital

Shopper Marketing, CatapultFor five years, Catapult has been conducting its annual

Digital Shopper Marketing study. Join us to learn about the

latest findings from the DSM study, whats on the horizon,

and take a trip through time for a retrospective look at the

fads, trends, winning ideas, and busts that encompass

digital shopper marketing. Attendees will:

Identify digital shopping tools shoppers actually use.

Understand needs that are being fulfilled by digital shopping tools today and

the innovations/opportunities that lie ahead.

Find clues to separate a fad from a trend to maximize your shopper

marketing impact.

D1Mobile & Social Strategies

The Future of Mobile:Influencing the Path to Purchase

Jill Kristle, Manager Interactive Marketing, ConAgra

Foods;Manuel Rosso, CEO, Food on the TableShoppers eyes are increasingly focused on mobile, but

CPG dollars have yet to catch up. In this session, learn

about the collaboration of two innovators - Food on the

Table and ConAgra Foods in their efforts to influence the

path to purchase through mobile technology, without using

pesky banner ads. Focusing on the Egg Beaters brand,

these two teams delivered the right message at the right

time to shoppers through the entire planning and shopping experie

The results? Lets just say everyone was eggstatic. Attendees w

Learn the unique ways mobile can be used to reach the consu

See what levers to pull in the mobile space to best reach the c

Examine tested mobile platforms and results.

A1 Activating Shopper Insights

The 100,000th Experience: How Real-TimeTracking Helped LG Optimize Shopper Strategy

Nathan Evans, VP, North America, MESH;

David VanderWaal, Director of Brand Marketing,

Home Appliances, LG Electronics USA Inc.

For more than four years, LG Electronics NA has

continuously captured real-time, in-store experiences of

over 20,000 shoppers with more than 100,000 real-time

experiences. This presentation delivers cut ting-edge

insight into game-changing shopper trends, the role of

touchpoints along the path to purchase and the most

influential in-store tactics all of which will be discussed in relation to the

actions taken by LG to optimize their shopper marketing strategy. Attendees will:

Be introduced to the emergence of a surgical shopper and learn the

evolving levels of engagement and platforms used in stores at specific points

along the path to purchase.

Learn which touchpoints LG invested in to more effectively reach shopper

objectives. Understand the diversity of the in-store shopper terms of frequency of store

experiences, reaction to POS, and influence of sales associates. Attendees

will also learn how shopper motivations and shopper missions influence

behavior.

B1 Collaboration

Re-Imagining Retail: A New Formulafor Collaboration Success

Drew Allen, Sr. Marketing Manager, Walmart - Sparkling

Lead, Coca-Cola Refreshments;Tina Manikas, EVP

Global Retail & Promotions Officer, Draftfcb;AaliyahShafiq, Brand Manager, Coca-Cola, The Coca-Cola Co.

The currency in todays marketplace is nimbleness and

courage to collaborate and look beyond the shelf in

identifying new ways to move shoppers. Enter Effortless

Meals from Coca-Cola and Walmart. Learn how two

mega-brands came together to nimbly use shopper, brand

and retailer insight, a big creative platform idea, speed-

to-market and an integrated, omni-channel strategic

campaign that repositions the deli department at Walmart

with new, compelling occasion-based solutions for

shoppers. Attendees will:

Learn to identify the barriers of and opportunities for

occasion-based purchase behavior.

See how to collaborate on a fully-integrated, creative idea and

that inspires shoppers in an omni-channel way.

See how the right partners at the table matterfrom speed, fl

creativity to decision-making.

Faculty Members have presented at a minimum of one other Institute event and have received anaudience rating of > 3.2/4.0 scale.

Distinguished Faculty Members have presented at four or more Institute events and have receivedan audience rating of > 3.2/4.0 scale.

SeminarsTuesday, 9:45 - 10:45 a.m.

FACULTY

FACULTY

See the at-a-glanceagenda on page 20.


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Register today atwww.ShopperSummi#ShopperSummit

A2 Activating Shopper Insights

Eye-Tracking Research: New Insights to OptimizeYour Brands Presence In-Store and Online

Jonathan Asher, EVP, Director of Account Management,

Perception Research Services

New research from Perception Research Services

regarding online and store-based shopping experiences

reveals findings including core differences in the shopping experience (online vs.

in-store), implications for optimizing packaging and brand presentation in each

shopping context, new learning regarding the interaction between Web-based

and bricks-and-mortar shopping and insights regarding what shoppers see (and

miss) as they view websites and walk the aisles. Hear insights gathered from

quantitative surveys, in-depth qualitative interviews and eye-tracking of online

and in-store shopping experiences. Attendees will:

Learn key principles for optimizing the visibility and impact of POS materials

in retail stores.

Discover guidelines for improving the presentation and communication of

packaging on retail websites.

Gain insights to enhance the synergy between online and in-store shoppermarketing.

C2 Digital Shopper Marketing

Inspiring and Engaging with Crowdsourced

Video Throughout the Path to Purchase

Dan Cooke, Digital Shopper Marketing,

e-Commerce Lead, Kellogg Company;

Bill Hildebolt, President & Co-Founder, EXPO

As digital interaction plays an ever-increasing role in the

path to purchase, its essential for brands and retailers tooffer informative and inspiring rich media content to help

shoppers arrive at confident purchase decisions. At the

same time, they must make sure their content strategy

aligns with both the customer and retailer expectations

to achieve results. This session will explore Kelloggs use of authentic consumer

product video in their shopper marketing programs, demonstrating how the

wisdom of the crowd can be used to bring products to life in new and unique

ways while educating, engaging and persuading consumers throughout their

purchase journey. Attendees will:

Learn how to work with todays socially-active customers to collect high-

impact product video that can differentiate your digital retail shelf.

Understand how crowdsourced video can be used to communicate product

features and benefits, reinforce key messages and generate emotional

intensity to drive increased sales.

Discover how, through co-creation, brands can deliver customized video to

meet individual retailer needs that can be used solely online or combined

with in-store experiences.

B2 Collaboration

Showrooming Showdown: How to Survive

or Thrive in the Showrooming World

Chris Brandewie, Director of Store Design, Best Buy;

Rich Butwinick, President, MarketingLab;

Lynn Neal, NA Retail Strategy Leader, Procter & Gamble

More than four in ten U.S. adults have showroomed in

stores. By all accounts this habit is growing to form a new

norm, forever changing the way brand and retail marketers

think about shopper marketing. Can bricks and mortar

retailers win in a showrooming world? Yes. Really? Yes!

This session will demonstrate go-to-market strategies and

tactics designed to help you avoid having the competition

eat your lunch. Attendees will learn how to rethink their

shopper marketing to generate the best ROI and get the

latest showrooming insights and trends through case

studies with retailers and brands. Attendees will:

Get the latest insights, trends and facts on

showrooming.

Hear brand and retail marketers responses to showrooming.

Uncover strategies and tactics to ensure your company is on t

side of this new phenomenon.

D2 Mobile & Social Strategies

Mobility in Our Multichannel World

Tim Benner, PhD, Director, Consumer Insights,

Samsung Telecommunications America;

Stephanie Carson, Director, Retail Marketing,

Samsung Telecommunications America;

Alison Chaltas, EVP, Shopper & Retail Strategy, GfK

Who better to share omnichannel best practices than

Samsung, a leading smart phone brand, and GfK, the

author of Futurebuy, a publication looking into the future

of smart shopping? Well explore what shoppers are

seeking in bricks vs. clicks and how they feel about their

shopping experiences. How do behaviors vary by different

technologies and how are tablets vs. smartphones being

uniquely applied to the shopper journey? Learn how

industry leaders are aggressively utilizing digital and

mobile technologies and information to optimize their

shopping experiences. Attendees will:

Grasp what can be learned from the world in terms of incorpo

attitudes, behaviors and beliefs into omnichannel shopping.

Understand the differences in shopper profiles across categor

moving consumer goods and electronics to durables.

Learn what leading brands are doing to drive both sales and e

point of sale.

SeminarsTuesday, 11:15 a.m. - 12

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Navigating the Digital Decision Space

Darryl Daoust, Group Director, Ryan Partnership;

Doug Straton, Director, NA e-Commerce Center

of Excellence, Unilever

As shoppers increasingly rely on digital shopping tools, itis critical to understand that every purchase decision takes

place in a unique digital decision space, influenced by

the shopper, the category, and the channel involved. Using

data from Ryans proprietary digital shopping study, we

will explain how different digital tools influence different

digital decision spaces and will demonstrate, through

Unilevers examples, how you can use that understanding as a basis for a more

effective digital shopper strategy. Attendees will:

Learn what the digital decision space is and how can it help you develop

more effective digital shopper marketing.

Understand the role digital shopping programs and tools play in affecting

purchase decisions in different digital decision spaces.

Discover how to analyze the factors influencing your categorys (or channelsor shoppers) decision spaces to drive increased engagement and sales.

A3Activating Shopper Insights

Activate Emotions Across a ChangingPath to Purchase: Integrating Unique

At-Home, On-the-Go and In-Store Insights

Carl Marci, Co-Founder & Chief Science Officer,

Innerscope; Kristen OHara, CMO, Time Warner Inc.

Innerscope Research presents the latest in consumer

neuroscience insights with case studies from Time

Warner, Walgreens and Campbells Soup that highlight

the changing path-to-purchase. The results demonstrate

how advertisers and shopper marketers benefit from

working together to create more integrated campaigns

from the living room to the store aisle. Learn how to reach the next generation of

shoppers who are increasingly wired and have shorter at tention spans, resulting

in new challenges for brand engagement to foster increased purchase behaviors.

Attendees will:

Gain specific insights on how the path to purchase is evolving in a changing

media landscape.

Understand the distinctly different psychology of viewers, consumers andshoppers during their purchase journey.

Find actionable recommendations to reach customers across todays new

path to purchase, at home, on-the-go and in the store.

B3Collaboration

Driving Category Growth ThroughInsights and Collaboration

Chris Almeida, VP, Shopper Marketing, Core Business

& Loyalty, Safeway Inc.; Rachel Chambers, Director,

Shopper Marketing & Shopper Insights, StarbucksCoffee Company

Manufacturer and retailer collaboration has long been a

recipe for category growth. But what do you do when

focusing solely on assortment and adjacencies is no longer

enough? Safeway and Starbucks brought together a deep

understanding of the shopper, respect for each others

brand equity and a desire to leverage the trifecta of organizational

between merchandising, marketing and sales. Learn how their par

helped drive shopper loyalty and category growth through elevatio

store experience. Attendees will:

Understand the importance of experience to shoppers.

See how collaboration can take category partnership to the ne

Learn how the Safeway and Starbucks partnership transformecoffee aisle.


The Digital Store: Transforming the

Shopping Experience with Real-Time,Relevant Offers and Content

Ken Fenyo, CEO, You Technology Inc.;

Donna Zambo, Manager, e-Commerce &

Digital Innovation, Wakefern Food Corp.

Digital technologies are transforming the in-store shopping

experience and promise to make the store more interactive

with touchscreen devices at the shelf, in-store mapping

and location applications, real-time and personalized

offers and much more. Retailers must proactively invest

in mobile and other new digital technologies to better meet the nee

digital shopper, grow loyalty and sales and minimize showrooming

will discuss best practices, future trends and technologies, and wil

how ShopRite and other retailers use real-time digital coupons, QR

personalized prices and promotions, shopping lists, nutritional info

reviews and other tools to make the shopping experience more eng

relevant. Attendees will:

Learn best practice examples for making the store more intera

Hear key trends and technology shifts that will influence futurmarketing programs.

See action plans for getting started.

SeminarsTuesday, 1:45 - 2:45 p.m.

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A4Activating Shopper Insights

How to Put Consumers at the Center to Get aHead Start on the Future of Shopping

Kelly Jones, Head of Thought Leadership, Microsoft;

Natasha Hritzuk, Head of Thought Leadership and

Consumer Insights, Microsoft

Microsoft and IPGs Digital Trends study reveals eight

core consumer trends that will emerge over the next 6

to 12 months, forever changing the way we market to

consumers both online and offline. We will bring to life

two trends by tying emerging consumer behavior to the

imminent transformation of the retail category. We will

also take a deep dive into our new Consumer Journey Retail study (Microsoft

Advertising & Ipsos OTX, September 2013) to learn what currently influences

consumers along the path to purchase, and the opportunities and implications

for the future. Well discuss ways to reach and engage consumers on a truly

personal, one-to-one level, while embracing the blurring of digital and the

physical along the way. Emerge with a clear list of consumer-centric actions to

give you a head start on tomorrows consumer expectations today.

Learn the power of reciprocal relationships, where people are rewarded in

more meaningful ways in exchange for their personal data.

Understand how to meet consumers desire for technology that goes beyond

a touch screen and immerses them in multisensory experiences.

Discover how to leverage data to provide more personalized experiences,

and in turn, earn consumer trust and drive more value for their businesses.

B4Collaboration

The Ongoing Evolution of Aholds MultichannelPersonalized Shopping Experience

Tim Dorgan, VP, Managing Director, Peapod Interactive;

Erik Keptner, EVP, Marketing, Ahold USA

Fueled by a corporate commitment to global innovation,

Ahold USA is redefining the traditional grocery shopping

experience. Innovations in e-commerce, multichannel

fulfillment and personalization technology are providing

Ahold USA shoppers with the flexibility to tailor their

shopping to best fit their individual needs. Learn about

the latest developments and the most recent insights into

how technology, logistics, merchandising and revamped vendor pa

are combining to reshape the traditional grocery model. Highlights

presentation include:

Multichannel shopping behavior: How this emerging phenome

measured and mined to enhance shopper loyalty.

Virtual stores + virtual checkout = real shopper engagement:

Ahold USAs innovations in mobile shopper interaction. Redefining the role of CPG partners: Emerging best practices

fulfillment/merchandising collaboration.


Building Win-Win Shopper Marketing Strategies on

Mobile Using Third Party Apps

Mike Hornigold, Group Director of Shopper Technologies,

The Coca-Cola Co.;Bryan Leach, Founder & CEO,

ibotta Inc.; Brian Pugh, Customer Engagement Manager,

Meijer; Kevin Sidell, Sr. Manager, Digital Strategy,

Kellogg Co.

Retailers use mobile applications to drive loyalty among

their shoppers. From digitizing coupons to giving away

products, retailers deliver offers to their shoppers to keep

them coming back. However, these apps do little to attract

the incremental shopper. Third-party apps offer retailers

a complementary marketing solution to existing mobile

offerings and allow retailers to send targeted offers to

consumers living near their stores, but who arent regular

shoppers. They enable brands to drive incremental foot

traffic to their preferred accounts. Brands and retailers

win through incremental shoppers and larger basket size,

while consumers win by not having to manage separate

applications on their phone. Attendees will:

Learn how third-party apps complement existing

retailer shopper marketing solutions.

Understand how third-party apps provide brands and

retailers with access to cutting edge mobile technologies (e.g.

that are typically expensive or beyond the core competency of

brands.

Discover how third-party apps simplify the user experience.


Think Small and Go Big: Scaling Up the Economics

of Hyper-Personalization

Jim Rose, President, CROSSMARK Marketing Services

The convergence of hyper-local marketing, personalized

offers and integration of digital media vehicles among both

retailers and manufacturers have created a key opportunity for brands to more

effectively and efficiently intensify brand relevance and drive profitable sales

growth. By identifying and integrating traditional and emerging triggers, you

can efficiently deliver hyper-personalization, amplify it through social media and

measure ROI. Attendees will:

Learn new ways to target consumers and shoppers through the integration

of consumer engagement touchpoints along the path to purchase, from pre-

shop, out-of-store brand experiences to in-store activation triggers.

Gain new perspectives on measuring the effectiveness of programs

designed to convert more consumers to brand advocates faster through new

rules of engagement.

Walk away with specific tasks that can immediately address the question,

What now? and initiate action in your organization.

SeminarsTuesday, 3:15 - 4


16/24

16

8:00 - 9:00 a.m.

K3 Solution Sharing Collaborating to Bring

Better Ideas to Market

True collaboration between brands, retailers and agencies remains rare. While

parties usually agree on shared goals, theres often dissention in the how of

making things happen. Frustrations rise in what feels like an endless cycle ofpitch, reject, repeat, all while the big opportunity slips away. Theres another

way - one that moves relationships up the ladder from simple partnership to

genuine collaboration and even co-authorship. This process sets new standards

for speed to market and shopper results.

In this session, see how a leading beverage company, retailer and agency came

together in a unique program to rally around shopper needs, forge new businessbonds and take a key initiative from insights to test market in just 119 days.

Attendees will:

Learn to rethink traditional roles to foster a more collaborative culture.

Understand how to create outcome-driven forums that boost participation

and build better ideas.

Learn how to garner the c-level support needed to bend or redefine the rules.

Wednesday General SessionGeneral Session hoste

Moderator:

Charlie AndersonCEO

Lisa FarrellDirector, Sales Finance & Strategy

Julie QuickHead of Planning & Insights

Rich RomanoDirector of Sales & Marketing

Panelists/Presenters:


17/24


E1Understanding the Shopper

Do Words Matter? Connecting with Shoppers ByUsing the Right Words in the Right Places

Janet Barker-Evans, SVP, Group Creative Director,

Ryan Partnership;Curt Munk, SVP, Director of Strategic

Planning, Ryan Partnership

Much attention is paid to the visual look and appeal of

retail marketing, in-store merchandising, online advertising

and packaging. From color and shape to materials and

construction, we labor over every detail to ensure our

target is engaged enough to take action. Once attracted to

your brand, however, your shopper can easily disconnect

if the right message isnt being delivered. Using real-life examples

range of categories and retailers, this session explores trends in m

suggests how successful messaging connects with shoppers and s

action. Attendees will:

Learn the importance of words and messaging and how they

your shopper and consumer across all touchpoints.

Understand how words heavily depend on context, and what tyour message.

Take away tips to avoid common pitfalls and strengthen weak

G1Omnichannel Marketing

Fetching Sales Through Digital Targeting

Heather Bullington, VP, Catapult;Dustin Lehner,

Shopper Marketing Team Lead, Mars Petcare;

Joe Robinson, President, Catapult

As the worlds leader in pet care products, Mars Petcare

sought to boost shopper awareness of it s pet productsat Dollar General to more than five million pet-owning

shoppers who spend more than $8 million annually. Many

Dollar General pet care shoppers use DSM tools and

pre-shop, creating a runway for testing digital targeting

to fuel conversion. Mars Petcare and Catapult ran a test

campaign using Dollar Generals shopper data, modeling

and analytics to identify best customers and deliver

targeted communications to drive purchase. Mars and

Catapult will share their findings as the platform for a

robust 2014 plan. Attendees will:

Understand the impact of digital targeting to create

incremental conversion among a retailers best customers.

Capitalize on the digital inclinations shoppers have to forge ev

connections and drive desired outcomes.

Understand how an integrated campaign expands consumer t

further consumer engagement.

F1Sharing Best Practices

Power Partnerships Deliver Sweet Results

Tara Bartelt, Sr. Manager, Strategic Partnerships,

The Coca-Cola Co.;Michael Tilley, Associate Director,

Shopper Marketing & Strategic Partnerships, Mondelez

International

Coca-Cola North America teamed up with MondelezInternational to create the ultimate snack and beverage

offer: Sustaining Snack Rack Program. The concept was

simple: Offer complementary products to provide shoppers

with one-stop solutions; increase purchase points in

stores high-traffic perimeter destinations and impulse

zones; win the small trip by fulfilling shoppers missions; build shopper loyalty

and grow basket size matching top-selling sparkling beverages in Coca-Colas

portfolio with Mondelezs snack brands. The result was a winning combination

uniting popular cookies, crackers and candy with Coca-Cola products to give

consumers more opportunities for enjoyment. In this session attendees will:

Discover how to utilize shopper insights to determine consumers needs

that align with how they purchase beverages and snacks.

Identify how to help retailers deliver occasion-based solutions to meet

customer needs.

Understand how to use merchandising unit innovation to create POS

solutions that catch shoppers attention and encourage impulse buys.


Mobile Marketing: Whats Possible Today, WhatsComing This Year and How to Measure Success

Jeremy Geiger, Founder & CEO, Retailigence;

David Haubert, Corporate Strategic Advisor, Retailigence

The out and about nature of mobile suggests i t may be

the ideal media to guide impulse shopping behavior. Weve

all heard stories about achieving incredible CTRs when

location targeting is based on real-time, real-world events

like weather. How do such campaigns affect other metrics

related to trial, usage, repeat purchase and brand loyalty?

And more importantly, how do we measure such impact?

This session will explore how brands and retailers are successfully using mobile

media to reach shoppers at all s tages in the path to purchase, as well as ways to

holistically measure campaign effectiveness (without a coupon). At tendees will:

Learn the most successful here and now mobile opportunities to drive

awareness, engagement and trial, along with case-studies of leading-edge

retailers and brands.

Hear the coming soon mobile opportunities to drive awareness,engagement, trial, usage, repeat purchase and brand loyalty.

Discover current and future ways to measure effectiveness.

SeminarsWednesday, 9:15 a.m. - 10


18/24



Driving Commerce in the Omnichannel Marketplace

Scott Hendrickson, Head of Advertising Solutions, PayPal

According to comScore, 67% of purchases start in one

channel and end in another. How should brands engage

consumers in todays complex omnichannel marketplace?

Learn about the evolution of the shopping journey andexamine cutting-edge technologies and strategies that can be app

to drive consumer engagement and commerce. Through real-life c

studies with impressive results, see how retailers can compete and

with holistic strategies that engage consumer throughout their sho

journey. Attendees will:

Survey how the shopping landscape has evolved into a comple

marketplace.

Learn the importance of mobile in developing a holistic consum

engagement strategy.

Gain actionable ways in which retailers can drive commerce, i

through case studies.


The Power of Influence with TodaysDigital and Social Savvy Shopper

Karen Doan, Sr. Manager Customer Marketing,

Tyson Foods;Jon LeMire, SVP, Business Development,

Collective Bias

Recent research by Cisco has shown that for a majority

of shoppers, online digital content has the most powerful

influence on buying decisions. New technologies and

social platforms are driving shoppers online, shifting

how they consume, engage and interact with brands and

retailers. Take a deeper dive into this new social shopper

landscape with Tyson Foods and Collective Bias. See real-world examples

of how integrating creative social and digital strategies and sharing branded

content effectively boosts sales, increases brand loyalty and overall engagement.

Attendees will:

Gain insight into how digital and social are dictating the way brands and

retailers should be marketing to target audiences.

Better understand each social platform and hear suggestions on how tomaximize marketing efforts on specific channels depending on targeted

demographics.

Take away ideas on how to better engage with desired audiences by using

and sharing relevant content.


The Power of Differentiating Your Brand

Brad Black, SVP, Account Director, Arc Worldwide/Leo

Burnett;Shawn Millerick, Director of Shopper Marketing

& Category Insights, Alcon OTC

How do you distinguish a brand within a category that

suffers from minimal brand differentiation, heated

competition from other brands and private label, and

an uninspired shopping experience? This provocative

presentation will show retail and brand marketers how

Alcon is redefining the eye care category, addressing

shopper needs and partnering with their top five

customers. See how shopper insights and understanding led to a s

strategy that successfully differentiated Alcon from the competitio

this manufacturer to gain distribution and build share across major

retailers. Attendees will:

Learn how to build equity in a brand.

Understand how to enable scale across an entire portfolio, bot

out-of-store. Discover how to how to improve shopability and engagement a

shoppers, leading to increased sales for both brands and cust

F2 Sharing Best Practices

Making the New Balance Brand Shopper-Ready

Tracy Knauer, Manager, North America Marketing

Activation, New Balance;Brian Priest, SVP,

Shopper-Practice Creative Lead, Upshot

New Balance, one of the worlds most recognizable

athletic brands, wanted to better connect with their

diverse shoppersin their own stores and across multiple

retail channels. They partnered with Upshot to extend

the brands message beyond image to communications

and experiences to inspire their shopper to act. In this

presentation attendees will:

Learn what it takes to make an iconic brand shopper-ready.

Discover how to leverage channel dynamics and shopper insights to

create action.

Understand the role of design and innovation to connect with shoppers.

SeminarsWednesday, 10:45 - 11:45 a.m.

FACULTY





19/24



The Super-Powered Co-sumer:Building a Trusting, Long-Term Relationship

Donna Pahel, Director, Digital Marketing & e-Commerce

Strategy, EpiServer

The customer-brand relationship today resembles

DNA with multiple strands intertwined into a seamless, continuous

and evolving path. These strands are complex with the proliferation

technologies and distribution venues including personalized and dy

experiences via web, mobile and social. The new reality is that bec

customers co-own your brand, theyre super-powered co-sumers

important to embrace a relationship with this consumer in order fo

continue to prosper. Attendees will:

Learn how customer relationships with brands today resemble

multiple strand intertwined into a seamless, continuous and it

Examine the proliferation of ever-emerging technologies and e

distribution venues from personalized and dynamic web exper

mobile and social.

Learn why brands must consider a new and iterative content m

comprised of owned, paid and earned or collaborative content


Content Marketing: Engage Your Customers,Engage ROI

Ken Bausch, VP, Interactive Marketing, World Kitchen;

Jeff Nowak, Founder/Chief Content Officer,

Rocket Man Digital

World Kitchen has embarked on an aggressive content

marketing strategy to engage and activate consumers

in three ways: 1) Building brand loyalty through

engaging content, and driving ROI through an integrated

e-commerce platform; 2) Using data to inform World

Kitchen content creation and positioning it where and

when the consumer searches for it; 3) Integrating a multi-channel

publishing strategy. This presentation will focus on how content m

engagement and lifetime value, using World Kitchen as a case stud

focused on content marketing and how it drives customer engagem

lifetime value. Attendees will:

Learn how companies can become publishers of rich, engagin

can see results in months.

Understand the importance of corporate stakeholder alignmen

content strategy must be embraced by all parts of the busines

Everything is content!)

Understand agile models of content execution and process tha

budget and timeline.F3 Sharing Best Practices

The Impact of Crowdsourcing on Innovation andNew Product Launches

T Fuqua, Brand Manager, Shopper Marketing,

Tyson Foods

Tyson Foods will share how it leveraged crowdsourced

retail intelligence to better serve shoppers, retailers and employees during the

critical first days and weeks following new product tests and launches. Learn

how Tyson has helped its retailer customers and brand managers reduceexecution gaps, improve merchandising compliance, and capture dollars

previously lost due to unforeseen retail conditions. At tendees will:

Learn what crowdsourced retail intelligence is and how it works.

Understand how the rapid, shopper-centric view of the shelf enables

retailers and brands to more quickly implement continuous process

improvements.

Grasp learnings that can be applied to future new product launches to help

better the odds of success.


Connecting Digital to the Physical

Erin Fish, Sr. Digital Marketing Manager, Mattel;

David Painter, Marketing Director, Lunchbox

How do you drive store sales through online experiences?

Mattel will explore three case studies from the Monster

High brand to highlight the sales results that can be

delivered from digital experiences to bricks-and-mortar.

Delve into the custom digital and social experiences and

their connectivity to store activity to prove that digital is

the optimal way to drive dramatic results both through

e-commerce and in stores.

Learn how digital has changed the way shoppers discover and acquire

brands leading to an entirely new path to purchase.

See why digital is one of the most effective mediums to drive results both

in-store and online.

Discover how digital-to-physical continuity can strengthen brand

engagement.

SeminarsWednesday, 12:00 - 1:


20/24


7:00 8:00 a.m.

8:00 9:30 a.m.

9:45 10:45 a.m.

11:15 a.m. 12:15 p.m.

12:15 1:45 p.m.

1:45 2:45 p.m.

3:15 4:15 p.m.

4:30 5:30 p.m.

6:30 9:00 p.m.

9:00 11:00 p.m.

12:00 1:00 p.m.

1:00 4:30 p.m.

1:00 4:30 p.m.

1:00 4:30 p.m.

5:00 7:00 p.m.

Check-In Opens and Continental Breakfast

K1 Welcome and General Session: Evolving with the Omnichannel Shopper, Hosted by: Draftfcb

Lunch

TUESDAY, MARCH 25

MONDAY, MARCH 24

K2 General Session: Going Global What Shoppers Want; What Retailers Need; What Brands Must Deliver, Ho

Shopper Marketing Celebration includes Networking Reception, Dinner, Effie Awards & Hall of FamHosted by: Menasha Packaging Co.

Shopper Marketing Celebration After-Party, Hosted by: MaxPoint

Check-In for Pre-Summit Advanced Learning Sessions

S1 Pre-Summit Advanced Learning Session:Shopper Activation: Telling Your Brand Story Through Tactica

S2 Pre-Summit Advanced Learning Session: Harnessing the Unreasonable Power of Creativity

S3 Pre-Summit Advanced Learning Session:These Arent the 4 Ps You Grew Up With: A Symposium on Organizing for

Welcome Reception and Solutions Gallery

Activating Shopper InsightsHosted by: Timbar Packaging & Display

Understanding the ShopperHosted by: Timbar Packaging & Display

CollaborationHosted by: Great Northern Corp.

Sharing Best PracticesHosted by: Great Northern Corp.

Digital Shopper MarketHosted by: DataXu

Omnichannel MarketinHosted by: DataXu

A1 The 100,000th Experience:How Real-Time Tracking Helped

LG Optimize Shopper Strategy

A2 Eye-Tracking Research: New

Insights to Optimize Your BrandsPresence In-Store and Online

A3 Activate Emotions Across a

Changing Path to Purchase:Integrating Unique At-Home,

On-the-Go and In-Store Insights

A4 How to Put Consumers at theCenter to Get a Head Start on

the Future of Shopping

B1 Re-Imagining Retail:A New Formula for

Collaboration Success

B2 Showrooming Showdown:

How to Survive or Thrive inthe Showrooming World

B3 Driving Category Growth

Through Insights andCollaboration

B4 The Ongoing Evolution of

Aholds Multichannel Personalized

Shopping Experience

C1 DSM 5.0 Whats NWhats Now. Whats

C2 Inspiring and Engag

Crowdsourced Vide

the Path to Purchase

G1 Fetching Sales Thro

Digital Targeting

C3 Navigating the Digi

Decision Space

G2Driving Commerce

Omnichannel Mark

C4 Think Small and GoScaling Up the Econ

of Hyper-Personaliz

G3The Super-Powered

Building a Trusting,Relationship

7:00 8:00 a.m.

8:00 9:00 a.m.

9:15 10:15 a.m.

10:45 11:45 a.m.

12:00 1:00 p.m.

1:00 p.m.

K3 General Session: Solution Sharing Collaborating to Bring Better Ideas to Market, Hosted by: Draftfc

Continental Breakfast

Closing Luncheon

E1 Do Words Matter? Connecting with

Shoppers By Using the Right Words

in the Right Places

E2 The Power of DifferentiatingYour Brand

E3 Content Marketing: Engage

Your Customers, Engage ROI

F1 Power Partnerships DeliverSweet Results

F2 Making the New Balance Brand

Shopper-Ready

F3 The Impact of Crowdsourcing

on Innovation and New ProductLaunches

Agenda At-A-Glance

WEDNESDAY, MARCH 26


21/24


Mobile & Social StrategiesHosted by: Marketing Werks

Mobile & Social StrategiesHosted by: Marketing Werks

D1 The Future of Mobile:Influencing the Path to Purchase

D5Mobile Marketing: Whats Possible Today,

Whats Coming This Year and How to

Measure Success

D2Mobility in Our Multichannel World

D6The Power of Influence with Todays

Digital and Social Savvy Shopper

D3The Digital Store: Transforming the

Shopping Experience with Real-Time,Relevant Offers and Content

D7Connecting Digital to the Physical

D4Building Win-Win Shopper Marketing Strategieson Mobile Using Third Party Apps

General SessionsHear renowned industry expertsdiscuss shopper marketingexperiences and best practices.

Activating Shopper InsightsUnderstand how to leverage data,

research and strategies to createactionable activity in the marketplace.

Digital Shopper MarketingFind ways to successfully leverage digitalmarketing platforms to guide purchasebehavior and boost sales.

Omnichannel MarketingLearn how to integrate content acrossdigital, social, mobile, e-commerce, printand other emerging channels to create

consistent customer experiences.

Mobile & Social StrategiesUncover innovative mobiletechniques that directly engageand influence in-store purchasedecisions.

Sharing Best PracticesDiscover innovative and effectiveprocesses, practices and solutions thathelp reach and influence shoppers.

Understanding the ShopperFine-tune strategies for sending theright messages to the right shoppers.

CollaborationLearn from new retailer andmanufacturer collaborative effortsthat are driving growth and ROI.

Like us!www.facebook.com/P2PInstitute

Join Our Group!Search for thePath to Purchase Institute

Follow us on Twitterat@P2PInstituteand include#ShopperSummitin your tweets!

Track Hosts


22/24


We strongly encourage Summit attendees

the Renaissance hotel due to the full even

Rooms are limited, so reserve yours quickly

Inviting and impressive venue

Modern guest rooms

Convenient location near OHareInternational Airport

Extensive meeting space

Venue and

AccommodationRenaissance SchaumburgConvention Center Hotel1551 North Thoreau DriveSchaumburg, IL 60173

Room ReservationsHotel Reservation Deadline: March

Rates: A reduced room rate of $164/nis available at the Renaissance

Schaumburg Convention Cent

as part of the 2014 Shopper M

Summit room block.

Call: (847) 303-4100and mention2014 Shopper Marketing Sum

Online: Follow the hotel reservation linwww.shoppersummit.com/venue-accommodations

Registration sponsored by:

Registration Information

Total Experience

One Pre-Summit Advanced Learning Session

Three general sessions

Your choice of seven seminars

Breakfast and lunch on Tuesday and

Wednesday

Networking receptions on Monday andTuesday evenings


(Includes Ee Awards & Hall of FameInduction. Black tie optional.)

Summit Only

Three general sessions

Your choice of seven seminars

Breakfast and lunch on Tuesday and Wednesday

Networking receptions on Monday andTuesday evenings


(Includes Ee Awards & Hall of FameInduction. Black tie optional.)

Pre-Summit Only

One Pre-Summit Advanced Learning Session

$4,250

$3,550

$1,170

$3,550

$2,950

$975

BestValue!

InstituteMembers

Non-Members

REGISTRATION DEADLINE: MARCH 14www.ShopperSummit.com

Questions?Call Peggy Milbrandt at (773) 992-4412 or e-mail [email protected].

Group DiscountsReduced rates for groups of three or more are available.

Learn more at www.shoppersummit.com/group-rates.


23/24

Register online at www.ShopperSummit.com or fax this form to (773) 992-4

TUESDAY, MARCH 25

8:30 a.m. K1 General Session - Walmart

Seminars

9:45 a.m. A1 B1 C1 D1

11:15 a.m. A2 B2 C2 D2

1:45 p.m. A3 B3 C3 D3

3:15 p.m. A4 B4 C4 D4

4:30 p.m. K2 General Session - Walgreens

6:30 p.m. Shopper Marketing Celebration (Effie Awards and Hall o f Fame Induction). Black tie optional.

WEDNESDAY, MARCH 26

8:00 a.m. K3General Session - PepsiCo, WinnDixie, Shoptology

Seminars

9:15 a.m. E1 F1 G1 D5

10:45 a.m. E2 F2 G2 D6

12:00 p.m. E3 F3 G3 D7

MONDAY, MARCH 24

1:00 p.m. S1 Shopper Activation: Telling Your Brand Story Through Tactical Plans

1:00 p.m. S2 Harnessing the Unreasonable Power of Creativity

1:00 p.m. S3 These Arent the 4 Ps You Grew Up With: A Symposium on Organizing for E-Commerce

How did you learn about the Shopper Marketing Summit? (check one)

Facebook, Twitter, LinkedIn

Word of Mouth

E-Mail

Direct Mail/Brochure

Would you like to receive information about other Institute events? (check one)

Yes No

Would you like to become a member of the Path to Purchase Institute? (check o

Yes No

1.PLEASE PRINT INFORMATION AS YOU WISH IT TO APPEAR ON YOUR NAME BADGE (All fields must be completed)

2.PRE-SUMMIT ADVANCED LEARNING SESSION REGISTRATION (Additional fees apply. Sign up for the Total Experience and save.)

3.CONFERENCE REGISTRATION (Please choose one session per time slot.)

4.PAYMENT INFORMATION(Please complete and total.)

First Name___________________________________________________________ Last Name ___________________________________________________________________________

Title ______________________________________________________________________________________________________________________________________________________

Company __________________________________________________________________________________________________________________________________________________

Address ___________________________________________________________________________________________________________________________________________________

City__________________________________________________________________ State _____________ Zip ___________________ Country_____________________________________

Phone ___________________________________________________________________________________Company Website ___________________________________________________

E-Mail*________________________________________________________________________________________________ _____________________________________________________

FAX completed form to (773) 992-4455, or mail with payment to:

Path to Purchase Institute 8550 W. Bryn Mawr Ave., Ste. 200 Chicago IL 60631Please allow 72 hours for faxed registrations to be processed. You will receive a confirmation email when registration is complete. All registration fees for the Summit are non-refundable a

non-transferable after March 14, 2014. If you wish to cancel your registration before March 14, please email your written request to Peggy Milbrandt at [email protected]. There is a $50

processing fee for canceled registrations. Questions? Please call Peggy at (773) 992-4412.

By registering and attending the Shopper Marketing Summit, you are acknowledging your understanding and acceptance that you may be included in photographs taken during the event

that these photographs may be used by the Path to Purchase Institute in future promotional materials.

Total Experience: (Mon. - Wed.) $4,250 = $__________

Path to Purchase Institute Member Rate: $3,550 = $__________

Summit: (Tues. & Wed., Conference & Effie/Hall of Fame on ly) $3,550 = $__________

Path to Purchase Institute Member Rate: $2,950 = $__________

Advanced Learning Session: $1,170 = $__________(Mon., Pre-Summit Advanced Learning Session only)

Path to Purchase Institute Member Rate: $975 = $__________

Total Experience - Best Value!Includes one Pre-Summit Advanced Learning Session, three general sessions, your choice of seven seminars, breakfast and lunch on Tuesday and Wednesday, networking receptMonday and Tuesday evenings and the Shopper Marketing Celebration on Tuesday evening. (Registration is limited.)

Shopper MarketingArticle

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Other________________

*By providing us with your email address, you may occasionally receive exclusive updates regarding the latest news from your friends at the Path to Purchase Institute. Rest assured, your e-mail address will not be sold or shared and y

ability to manage your preferences or opt-out from these messages at any time.

Registration will not be processed without full payment.

______ Enclosed is my check made payable to the Path to Purchase Institute.

Please charge my: cAMEX cVisa cMasterCard cDiscover

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24/24

Path to Purchase Institute

8550 W. Bryn Mawr Ave., Ste. 200

Chicago, IL 60631

(773) 992-4450

Andy MurraySVP, Creative

Stephanie CarsonDirector,Retail Marketing

Register Today atwww.ShopperSummit.com

Sponsored By:

Immerse yourself in a community of experts who sharknowledge and best practices to help brands and retailachieve new peaks of success along the path to purcha

2014 ShopperMarketing

Effie Awards

2014 ShopperMarketing

Hall of FameInduction

Speakers Include:

Also Featuring:

Alex GourlayEVP, President ofCustomer Experience &

Daily Living

Rich RomanoDirector of Sales &Marketing

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