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Shoppers Marketing

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  • Whatyou see iswhatyou get

    PartnershipsAlliancesActivationsEventsBTL Tie-upswww.heritagefoods.in

  • Your

    BE SEEN AT ALL THE RIGHT SPOTSShow. Impress. Capture.

  • Your

    OUR STRENGTHSAbout Heritage

    SHOPPER PROFILE

    70% of customers

    are between 25 - 55 yearsIncome of Rs. 30,000

    plus per month

    Average time spent per visit

    30 minutes

    50% of our customers are SEC A

    Income of Rs. 50,000 plus per month

    Store Format - Super market(2500 sq.ft. to 6000 sq.ft.)

    Store PresenceHyderabad - 56 | Bengaluru - 15 | Chennai - 32

    Trading Space - 3.2 lakh sq.ft. and growing(2500 sq.ft. to 5000 sq.ft.)

    Footfalls/Month - 1.8 million & growing

    New Heritage MART Hyper format(Over 10,000 sq.ft.)

    100+ Stores & GrowingHyderabad - 56 | Bengaluru - 15 | Chennai - 32

  • KNOWING IS GROWINGDynamics

    Customer behavior

    Decisions shoppers make in store

    Category Decisions

    Volume Decisions

    Brand Decisions

    Decide how much to buy inside the store1/2

    Wait in store before choosing a brand1/3

    Shop without a shopping list

    2/3

    Buy from unplanned categories

    1/4

    Note the product in the shopping list, not the brand

    4/5

    Plan to buy from a category but leaves empty handed1/10

    Decide what to purchase in the store7/10

  • HELPING YOU REACH BIGSolutions

    How to get these shopper decisions to bend your way?

    Alliance Marketing

    SBI 5% Cashback Offer

    Vodafone Kiosk YES Bank 5% Cashback Offer

    Retail space branding is the only media which delivers a brands call to action at the critical point of decision,

    when consumers are making 70% of their purchase decisions. Heritage understands this and shares the

    opportunity with brands that would like to exploit the platform to jointly sell a product, service or concept.

    Alliance Marketing at Heritage is the zenith of taking advantage of mutual strengths, brand recognition and

    customer base.

    Display drives

    category

    Price drives

    volume

    Engagement drives brand

    decisions

    Effective use of available in-store media for

    integrating above-the-line and in-store activity

    to create a powerful marketing campaign with multiple touch points, to

    increase brands presence which in turn increases

    your product sales.

    Especially in tough economic times, shoppers can rarely resist stocking up on quality brands that lower the price to sustain

    volume sales.

    Brands that actually engage shoppers, experimentally or

    emotionally, tend to turn shoppers into buyers.

    All these steps go a long way in winning the First Moment of Truth

    Second Moment of Truth (Experience)Stimulus

    First Moment of Truth (Shelf)

  • WE GUARANTEE YOUR RETURNSROI

    How we do it?

    How can we drive Category, Volume & Brand decisions?Through effective utilization of branding opportunities in partnership with retailer.

    What branding opportunities are available to influence shoppers decisions in favour of my brand?Our in-store media offers brand recall like no others. We provide a multiplier effect from the moment the

    shopper engages with the Trolley; he/she is confronted with solutions from on the Shelf to being wowed

    with a 3D floor graphic or an in-store demonstration.

    Elevating your campaign to consumers

    top of mind

    Increasing profits through driving sales of non-discounted

    items

    Promoting your brand at

    the moment of decision

    Encouraging customers to try new and existing

    products

    Stimulating impulse buying

    The power of shopper media can never be underestimated

  • MAKE THEM SEE TOMAKE THEM BELIEVE

    Branding opportunities

    Collaboration with Heritage Fresh can help your brand gain better visibility at the POS, thereby influencing

    purchase decisions. A brand can take advantage by either partnering as a Sponsor during any of the

    below listed campaigns or independently choosing from a host of media available.

    Heritage Freshs Seasonal Campaigns:

    Anniversary Promotions

    Weekend Block Buster

    Festive Promotions

    Monthly Budget Shopping

    Weekend Specials

    *A sponsor can partner in a campaign that is carried out across the cities using media available in the retail space in addition to being a part of our Leaflets, banners, Posters etc.

    Media available to carry your brand forwardEntrance of the store

    Sign board

    Glass

    Non-lit Hoarding

    Banner

    Product Inflatable Display

    Non-lit hoardings do the job of a billboard but cost as little as 1/6th of a commercial hoarding. Also great ROI is guaranteed.

    Aisles

    Shopper Stopper

    Shelf Talkers and Strips

    Wobblers

    Floor Talkers

    Promo Bin Banners

    Fresh Banners

    Base Banners

    Even from a distance this has an instant and high impact branding.

    Trolley

    3 sides of the Trolley

    2 sides of the Basket

    Chiller and Freezer Talkers

    Here, attention of the shopper is guaranteed for entire length of shopping; 15-20 minutes for trolleys, 30-40 minutes for baskets.

    Other Media

    Checkout / Impulse Gondolas

    POS Counter Base

    Drop Down Banner at POS Counter

    Bill Rolls

    Carry Bags

    Pillars

    Leaflets

    These other media have their own way of leaving a mark with the customers.

    We are flexible and open for any creative ideas from the brand and can customize as per brands requirement

  • PROGRESSING WITH OUR PARTNERSPartners

    Trading Partners

    Non-Trading Partners

    e-commerce Partner

  • Step Risers

    Vegetable Racks

    SPACES WHERE YOU CAN SHOWCASEAvailable Media

    External Media

    Entrance Arches

    Non-lit Hoarding

    Inflatable Display Delivery Van Branding

  • SPACES WHERE YOU CAN SHOWCASEAvailable Media

    Pillar Wraps

    Shelve Strips

    POC Counter Base

    In-store Media

    Chiller Branding

    Shopping Trolley

    Floor Graphics

  • A RIGHT INFLUENCE SURELY REWARDSMarketing Collaterals

    Shopping Bag A4 Leaflet - Branding Bill Rolls

    LCD TV Milk Packet Branding

    Milk ParlourBill Rolls

  • THEY SPEAK OF OUR EXCELLENCEAwards and Appreciations

    Images Retail - Most Admired Retailer of the Year 2014 (Food & Grocery)

    Coca Cola Golden Spoon Award for Most Admired Retailer of the Year 2015 (Regional)

    Awards

  • Media Coverage

    Cover Story

    Dharmender Matai, COO, Heritage Retail and Bakery Division, speaks to Progressive Grocer about the steps and measures that his company is putting in place to achieve its Vision 2020 targets as well as the technological and capital investments it is making in key areas of operations to become a truly integrated omnichannel player by the next fiscal

    We expect to increase our retail space to 6 lakh sq.ft. from 3.5 lakh sq.ft. in the next 3 years

    Awards and Appreciations

  • Hyderabad | Chennai | BengaluruContact us: [email protected]

    6-3-542/B, SBH Lane, Panjagutta, Hyderabad - 500 082Phone: 040 - 3068 5475 | Fax: 040 - 3068 5458

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