Whatyou see iswhatyou get
BE SEEN AT ALL THE RIGHT SPOTSShow. Impress. Capture.
OUR STRENGTHSAbout Heritage
70% of customers
are between 25 - 55 yearsIncome of Rs. 30,000
plus per month
Average time spent per visit
50% of our customers are SEC A
Income of Rs. 50,000 plus per month
Store Format - Super market(2500 sq.ft. to 6000 sq.ft.)
Store PresenceHyderabad - 56 | Bengaluru - 15 | Chennai - 32
Trading Space - 3.2 lakh sq.ft. and growing(2500 sq.ft. to 5000 sq.ft.)
Footfalls/Month - 1.8 million & growing
New Heritage MART Hyper format(Over 10,000 sq.ft.)
100+ Stores & GrowingHyderabad - 56 | Bengaluru - 15 | Chennai - 32
KNOWING IS GROWINGDynamics
Decisions shoppers make in store
Decide how much to buy inside the store1/2
Wait in store before choosing a brand1/3
Shop without a shopping list
Buy from unplanned categories
Note the product in the shopping list, not the brand
Plan to buy from a category but leaves empty handed1/10
Decide what to purchase in the store7/10
HELPING YOU REACH BIGSolutions
How to get these shopper decisions to bend your way?
SBI 5% Cashback Offer
Vodafone Kiosk YES Bank 5% Cashback Offer
Retail space branding is the only media which delivers a brands call to action at the critical point of decision,
when consumers are making 70% of their purchase decisions. Heritage understands this and shares the
opportunity with brands that would like to exploit the platform to jointly sell a product, service or concept.
Alliance Marketing at Heritage is the zenith of taking advantage of mutual strengths, brand recognition and
Engagement drives brand
Effective use of available in-store media for
integrating above-the-line and in-store activity
to create a powerful marketing campaign with multiple touch points, to
increase brands presence which in turn increases
your product sales.
Especially in tough economic times, shoppers can rarely resist stocking up on quality brands that lower the price to sustain
Brands that actually engage shoppers, experimentally or
emotionally, tend to turn shoppers into buyers.
All these steps go a long way in winning the First Moment of Truth
Second Moment of Truth (Experience)Stimulus
First Moment of Truth (Shelf)
WE GUARANTEE YOUR RETURNSROI
How we do it?
How can we drive Category, Volume & Brand decisions?Through effective utilization of branding opportunities in partnership with retailer.
What branding opportunities are available to influence shoppers decisions in favour of my brand?Our in-store media offers brand recall like no others. We provide a multiplier effect from the moment the
shopper engages with the Trolley; he/she is confronted with solutions from on the Shelf to being wowed
with a 3D floor graphic or an in-store demonstration.
Elevating your campaign to consumers
top of mind
Increasing profits through driving sales of non-discounted
Promoting your brand at
the moment of decision
Encouraging customers to try new and existing
Stimulating impulse buying
The power of shopper media can never be underestimated
MAKE THEM SEE TOMAKE THEM BELIEVE
Collaboration with Heritage Fresh can help your brand gain better visibility at the POS, thereby influencing
purchase decisions. A brand can take advantage by either partnering as a Sponsor during any of the
below listed campaigns or independently choosing from a host of media available.
Heritage Freshs Seasonal Campaigns:
Weekend Block Buster
Monthly Budget Shopping
*A sponsor can partner in a campaign that is carried out across the cities using media available in the retail space in addition to being a part of our Leaflets, banners, Posters etc.
Media available to carry your brand forwardEntrance of the store
Product Inflatable Display
Non-lit hoardings do the job of a billboard but cost as little as 1/6th of a commercial hoarding. Also great ROI is guaranteed.
Shelf Talkers and Strips
Promo Bin Banners
Even from a distance this has an instant and high impact branding.
3 sides of the Trolley
2 sides of the Basket
Chiller and Freezer Talkers
Here, attention of the shopper is guaranteed for entire length of shopping; 15-20 minutes for trolleys, 30-40 minutes for baskets.
Checkout / Impulse Gondolas
POS Counter Base
Drop Down Banner at POS Counter
These other media have their own way of leaving a mark with the customers.
We are flexible and open for any creative ideas from the brand and can customize as per brands requirement
PROGRESSING WITH OUR PARTNERSPartners
SPACES WHERE YOU CAN SHOWCASEAvailable Media
Inflatable Display Delivery Van Branding
SPACES WHERE YOU CAN SHOWCASEAvailable Media
POC Counter Base
A RIGHT INFLUENCE SURELY REWARDSMarketing Collaterals
Shopping Bag A4 Leaflet - Branding Bill Rolls
LCD TV Milk Packet Branding
Milk ParlourBill Rolls
THEY SPEAK OF OUR EXCELLENCEAwards and Appreciations
Images Retail - Most Admired Retailer of the Year 2014 (Food & Grocery)
Coca Cola Golden Spoon Award for Most Admired Retailer of the Year 2015 (Regional)
Dharmender Matai, COO, Heritage Retail and Bakery Division, speaks to Progressive Grocer about the steps and measures that his company is putting in place to achieve its Vision 2020 targets as well as the technological and capital investments it is making in key areas of operations to become a truly integrated omnichannel player by the next fiscal
We expect to increase our retail space to 6 lakh sq.ft. from 3.5 lakh sq.ft. in the next 3 years
Awards and Appreciations
Hyderabad | Chennai | BengaluruContact us: [email protected]
6-3-542/B, SBH Lane, Panjagutta, Hyderabad - 500 082Phone: 040 - 3068 5475 | Fax: 040 - 3068 5458
Click here to load reader