Date post: | 12-Jul-2015 |
Category: |
Retail |
Upload: | suman-naskar |
View: | 62 times |
Download: | 1 times |
SHOPPERS STOP
• Suman
• Dhruv
•Ankita Paul
• Suresh Sahu
• Prince Jain
RETAIL MARKET
Favourable Demographic
Rise In Income
Mall Boom
RETAIL
BOOM
INTRODUCTION
• Shoppers' Stop Limited is a chain of Retail stores in India
owned by K. Raheja Corp.
• SS started in 1991 with its first store in Andheri, Mumbai.
• Group - The Company houses a host of many international &
domestic brands across various categories such as apparel,
accessories, cosmetics, home & kitchenware as also its own
private brands.
• 177 stores around 18 cities.
PRODUCT MIX
SHOPPER STOP
MEN
WATCHES
EYE WEAR
SHIRTS
WOMEN
WATCHES
EYE WEAR
SALVAR KURTA
KIDS
WATCHES
NEW BORN
TOYS
HOME &
KITCHEN
BED SHEETS
DINNING
BATH ACCESSORIES
FOOTFALL AND SALES
0
200
400
600
800
1000
1200
1400
1600
Monday Tuesday Wednesday Thursday Friday satarday Sunday
Series 1
Series 1
SALES CONVERSION
0
1000
2000
3000
4000
5000
6000
7000
FOOT FALL CONVERSION
Series 1
Series 1
VISUAL MERCHANDISING
• Mannequins
• Stat arm
• Step arm
• Gondola
• Shelves
• Counters
Customer Satisfaction Level
• Shopper Stop Citizen Card
• Discount offers
• Air Conditioned Parking
• Relationship Management
Shoppers Stop Citizen Card
Customer Communication Process
Banners
Hoardings
Newspapers
BILLING PROCESS
• Enter the customer name.
• Enter Contact details of the customer
• Scan the barcode of product with the scanner.
• The barcode will get enter in the billing software.
• Check if there is any discount on the scanned product.
• Click on save.
• Click on print.
STRENGTH WEAKNESS
• Loyal Customer Base of 782000 First Citizen members
• Increasing Footfalls and Conversion Rates
• Strong and Well Established Management Team
• Systems and Processes
•Employee Retention
•Inadequate Promotional Strategies
•Uneven Distribution Network
•Follows Low – Risk Strategy
OPPORTUNITY THREAT
•Geographical Reach
•Preferred Partner for Foreign Players
•Hyper city –An entry into Value Retail
•Threat of New Entrants
•Competitive Rivalry in the Industry
•Economic Slowdown
SWOT
CONCLUSION
• Gross Retail Turnover of Rs.
8996 million, Shopper's Stop has
become the highest benchmark
for the Indian Retail Industry.
THANK YOU.
START SOMETHING NEW.