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Shoppers stop

Date post: 12-Jul-2015
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14
S HOPPERS STOP
Transcript
Page 1: Shoppers stop

SHOPPERS STOP

Page 2: Shoppers stop

• Suman

• Dhruv

•Ankita Paul

• Suresh Sahu

• Prince Jain

Page 3: Shoppers stop

RETAIL MARKET

Favourable Demographic

Rise In Income

Mall Boom

RETAIL

BOOM

Page 4: Shoppers stop

INTRODUCTION

• Shoppers' Stop Limited is a chain of Retail stores in India

owned by K. Raheja Corp.

• SS started in 1991 with its first store in Andheri, Mumbai.

• Group - The Company houses a host of many international &

domestic brands across various categories such as apparel,

accessories, cosmetics, home & kitchenware as also its own

private brands.

• 177 stores around 18 cities.

Page 5: Shoppers stop

PRODUCT MIX

SHOPPER STOP

MEN

WATCHES

EYE WEAR

SHIRTS

WOMEN

WATCHES

EYE WEAR

SALVAR KURTA

KIDS

WATCHES

NEW BORN

TOYS

HOME &

KITCHEN

BED SHEETS

DINNING

BATH ACCESSORIES

Page 6: Shoppers stop

FOOTFALL AND SALES

0

200

400

600

800

1000

1200

1400

1600

Monday Tuesday Wednesday Thursday Friday satarday Sunday

Series 1

Series 1

Page 7: Shoppers stop

SALES CONVERSION

0

1000

2000

3000

4000

5000

6000

7000

FOOT FALL CONVERSION

Series 1

Series 1

Page 8: Shoppers stop

VISUAL MERCHANDISING

• Mannequins

• Stat arm

• Step arm

• Gondola

• Shelves

• Counters

Page 9: Shoppers stop

Customer Satisfaction Level

• Shopper Stop Citizen Card

• Discount offers

• Air Conditioned Parking

• Relationship Management

Shoppers Stop Citizen Card

Page 10: Shoppers stop

Customer Communication Process

Banners

Hoardings

Newspapers

Page 11: Shoppers stop

BILLING PROCESS

• Enter the customer name.

• Enter Contact details of the customer

• Scan the barcode of product with the scanner.

• The barcode will get enter in the billing software.

• Check if there is any discount on the scanned product.

• Click on save.

• Click on print.

Page 12: Shoppers stop

STRENGTH WEAKNESS

• Loyal Customer Base of 782000 First Citizen members

• Increasing Footfalls and Conversion Rates

• Strong and Well Established Management Team

• Systems and Processes

•Employee Retention

•Inadequate Promotional Strategies

•Uneven Distribution Network

•Follows Low – Risk Strategy

OPPORTUNITY THREAT

•Geographical Reach

•Preferred Partner for Foreign Players

•Hyper city –An entry into Value Retail

•Threat of New Entrants

•Competitive Rivalry in the Industry

•Economic Slowdown

SWOT

Page 13: Shoppers stop

CONCLUSION

• Gross Retail Turnover of Rs.

8996 million, Shopper's Stop has

become the highest benchmark

for the Indian Retail Industry.

Page 14: Shoppers stop

THANK YOU.

START SOMETHING NEW.


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