SHOPPERS STOP

• Suman Naskar• Dhruv Arora• Ankita Paul• Suresh Sahu• Prince Jain

RETAIL MARKET

Favourable Demographic

Rise In Income

Mall Boom

RETAIL BOOM

INTRODUCTION

• Shoppers' Stop Limited is a chain of Retail stores in India owned by K. Raheja Corp.

• SS started in 1991 with its first store in Andheri, Mumbai.

• Group - The Company houses a host of many international & domestic brands across various categories such as apparel, accessories, cosmetics, home & kitchenware as also its own private brands.

• 177 stores around 18 cities.

PRODUCT MIX

SHOPPER STOP

MEN

WATCHES

EYE WEAR

SHIRTS

WOMEN

WATCHES

EYE WEAR

SALVAR KURTA

KIDS

WATCHES

NEW BORN

TOYS

HOME &KITCHEN

BED SHEETS

DINNING

BATH ACCESSORIES

FOOTFALL AND SALES

Monday Tuesday Wednesday Thursday Friday satarday Sunday0

200

400

600

800

1000

1200

1400

1600

Series 1

Series 1

SALES CONVERSION

FOOT FALL CONVERSION0

1000

2000

3000

4000

5000

6000

7000

Series 1

Series 1

VISUAL MERCHANDISING

• Mannequins• Stat arm• Step arm• Gondola • Shelves • Counters

Customer Satisfaction Level

• Shopper Stop Citizen Card• Discount offers• Air Conditioned Parking• Relationship Management

Shoppers Stop Citizen Card

Customer Communication Process

Banners

Hoardings

Newspapers

BILLING PROCESS

• Enter the customer name.• Enter Contact details of the customer• Scan the barcode of product with the scanner.• The barcode will get enter in the billing software.• Check if there is any discount on the scanned

product.• Click on save.• Click on print.

CONCLUSION

• Gross Retail Turnover of Rs. 8996 million, Shopper's Stop has become the highest benchmark for the Indian Retail Industry.

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