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INTRODUCTION• Type - Public
• Industry - Retail
• Founded - 1991
• Headquarters - Mumbai , India
• Area served - India
• Revenue - US $ 320 million
• Employees - 14000
• Founded by - K. Raheja corp group
HISTORY OF K. RAHEJA CORP.
GROUP
• Established in 1956
• Chief business area include real estate,hospitality and retailing outfits.
• Entered the hospitality sector in 1981.
• In 1991 the group revolutionized the retailsector scenario in India.
KEY PERSON
[Govind s. Shrikhande]
Back ground and executive profile of
Mr. Govind s. shrikhande
• Qualification - B.tech , MBA ,
• Managing director , Customer Care Associate &Executive Director at shoppers stop Ltd.
• Served as CEO of shoppers stop Ltd. Since July 29 ,2006 & also served as its President since august2009
• He has been with Shoppers stop Ltd. Since 2001
ADVERTISING
SHOPPERS STOP OFFERS OF THE FOLLOWINGADVERTISING OPTION
1. Car and bike display
2. Cash memo branding
3. Sampling
4. Trial room branding
5. Kiosk based promotions
6. Pillar branding
7. Floor graphics
8. Washroom graphics
9. Mall advertising
10. Wall advertising
SS ADVERTISING VIDEO
REPOSITIONING
• On April 24, 2008 unveiled its new logo• The tagline was also changed• Rebranding exercise to reposition itself as a ‘BRIDGE
TO LUXURY’ • In mid – 2000’s shoppers stop started to lose its market
value• Faced competition from several retailers • Came with several initiatives• Started new concept• Started an environmental awareness called ‘Think
Green’
SHOPPERS STOP
Starts something new
SHOPPERS STOP’S SISTER
STORES A .
1.Crossword
bookstores
2.Home stop
3.Brio
4.Desi cafe
5.Hypercity
B .
6.MAC
7.Mother care
8.Nuance group
9.Hyper city Argos
10.Time zone
SWOT ANALYSIS
STRENGTH• Loyal customer base of
78200 first citizen member
• Increasing footfalls and
conversion rates
• Strong and well established
management team
• Systems and process
WEAKNESS• Employee retention
• Inadequate promotional strategies
• Uneven distribution network
• Follows low – risk strategy
SWOT ANALYSIS
OPPORTUNITY• Geographical area
• Preferred partner for
foreign players
• Hyper city – An entry
into value retail
THREAT• Threats of new entrants
• Economic slowdown
• Competitive revelry in
the industry
AWARDS AND RECOGNITIONS
• Awarded by “the hall of fame”.
• Won “the emerging market retailer of the year” on April 10, 2008.
• Listed on BSE.
