+ All Categories
Home > Documents > Shoppers Westside

Shoppers Westside

Date post: 08-Mar-2015
Category:
Upload: prashant-nair
View: 92 times
Download: 2 times
Share this document with a friend
35
Group Members Rashmi Choudhary (08) Nimoh Ghare (16) Rasika Kulkarni (24) Ritesh Naik (32) Ramya Poojary (40) Amit Shete (48) Versha Thakur (56)
Transcript
Page 1: Shoppers Westside

Group Members

Rashmi Choudhary (08)Nimoh Ghare (16)Rasika Kulkarni (24)Ritesh Naik (32)Ramya Poojary (40)Amit Shete (48)Versha Thakur (56)

Page 2: Shoppers Westside

RETAIL MARKETINGRETAIL MARKETING

Page 3: Shoppers Westside

Retail Trend in India

Retailing in India is witnessing a huge revamping exercise

Rated 5th most attractive emerging retail market

Estimated to be US$ 200 billion, of which organized retailing makes up 3 percent or US$ 6.4 billion

Annual growth of department stores is estimated at 24%

Ranked 2nd in a Global Retail Development Index of 30 developing countries

Page 4: Shoppers Westside

Retailing formats in India

MallsSpecialty StoresDepartmental storesMulti Brand Stores (MBO)Hyper marts / SupermarketsConvenient StoresDiscount Stores

Page 5: Shoppers Westside

Shoppers Stop: Introduction

The foundation of Shoppers' Stop was laid on October 27, 1991 by the K. Raheja group of companies

28 retail outlets across the country

With a Gross Retail Turnover of Rs. 8996 million, Shopper's Stop has become the highest benchmark for the Indian Retail Industry.

Has progressed from a single brand shop to a Fashion & Lifestyle store for the families.

Page 6: Shoppers Westside

Continued…

Is the country's largest chain of Department

Stores.

HomeStop is the first-of-its-kind premium

home concept store at Bengaluru, Mumbai

and New Delhi, offering a wide range of

products.

Page 7: Shoppers Westside

Shoppers Stop: Accomplishments

Shoppers Stop Ltd has been awarded

“The Emerging Market Retailer of the Year Award“

World Retail Congress at Barcelona, on April 10, 2008

Shoppers Stop is listed on the BSE

The only retailer from India to become a member of

the prestigious Intercontinental Group of

Departmental Stores (IGDS)

"Most admired Fashion Retail Destination of the Year“

Images Fashion Forum - Jan 2009

Page 8: Shoppers Westside

Continued…

Most Admired Retailer of the Year (Customer

Relations) – Shoppers Stop.

IRF 2009 - Sep 2009

"Best Visual Merchandising"

VMRD Retail Design Award – July 2009

"Retailer of the Year - Fashion & Lifestyle"

Asia Retail Congress - Feb 2009

Page 9: Shoppers Westside

Shoppers Stop: Corporate Profile

Vision:- To be a global retailer in India & maintain no.1

position in Indian market in Department Store Category

Mission:- “Nothing but the best”

To strive & achieve nothing but the best in terms of processes, practices & deliverables

Page 10: Shoppers Westside

Re-Positioning

EARLIER

Page 11: Shoppers Westside

Re-Positioning

NOW

Page 12: Shoppers Westside

Re-Positioning

On April 24, 2008, one of India's oldest retail chains Shopper's Stop Ltd unveiled its new logo as a part of its re-branding strategy.

In a bid to reposition itself as a 'bridge to luxury' store as opposed to its earlier image of a premium retailer

Commenting on the change, B.S. Nagesh, Customer Care Associate and Managing Director, Shopper's Stop, said, "Change is essential. Our consumers are changing, their preferences are constantly evolving. They are getting younger.

Shopper's Stop came up with several initiatives - it planned to increase per store area from around 40,000-45,000 sq. feet to 75,000-85,000 sq. feet.

Page 13: Shoppers Westside

Shoppers Stop: Product Mix

Page 14: Shoppers Westside

Shoppers Stop: Price

Shoppers Stop follows Premium Pricing Strategy that includes selling of High Quality Products at a High Price.

Shoppers stop caters to different segments of the consumers.

Men’s apparel The range of men’s clothing starts from Rs 500 being

the lowest to nearly 6ooo highest.Women’s apparel

The range of women’s clothing starts from Rs400 to Rs 10000

Page 15: Shoppers Westside

Continued…

Men’s accessories like sunglasses, belts, watches, shoes etc ranges from Rs 1000 to Rs 20000.

Women’s accessories like sunglasses, watches, belts, sandals, earrings etc has the price range of Rs 2000 to Rs 40000.

In the kids section prices of toys and other accessories ranges from Rs 100 to Rs 5000

In the cosmetics section there are products like deodorants, skincare cosmetic, make-up stuff. Their price ranges from Rs 200 to Rs 2000.

Page 16: Shoppers Westside

Shoppers Stop: Promotion

Denim festivalCustomer Care associationFirst Citizen CardSurprise SaleValentine Sale

Page 17: Shoppers Westside

Shoppers Stop: People

Front-line staff will have a direct impact on perceptions

Grey black uniform to suit with the Shops interiors

Good personality to attract the customers inside the shop

Friendly nature

Page 18: Shoppers Westside

Shoppers Stop: Productivity & Quality

Improving productivity is a requisite in cost management

Quality as defined by the customer, is essential for a service to differentiate itself from other providers

SS store has all international brands and all well-to-do, high quality Indian brands

It is possible for SS to provide best of the quality

Page 19: Shoppers Westside

Shoppers Stop: Physical Evidence

Lovely fresh fragrance at entranceSpacious landing stripWall space utilized for mirror and print ads of

the brand or the product nearAlso utilized it by providing self's and

constructing trail room around itMirror finish style flooringEscalators No stacking bellow knee level

Page 20: Shoppers Westside

Shoppers Stop: Physical Evidence

Men’s Apparel stacked in a unique style. One type and many sizes together in ascending order

39

40

41

42

44

Page 21: Shoppers Westside

Shoppers Stop: Physical Evidence

Page 22: Shoppers Westside

Shoppers Stop: Physical Evidence

Page 23: Shoppers Westside

Shoppers Stop: Physical Evidence

Page 24: Shoppers Westside

Shoppers Stop: Physical Evidence

Page 25: Shoppers Westside

Shoppers Stop: Physical Evidence

Page 26: Shoppers Westside

Shoppers Stop: Process

Retail-friendly supply network, connects its locations online all over India.

Enables immediate replenishment of stocks at any given outlet.

ERP package - imported from the US-based company J. D. Armstrong, and is called the JDA package. ERP package handles Merchandise management Warehouse management Automated replenishment Sales management

Page 27: Shoppers Westside

Westside: Introduction

Tata Group founded Trent Ltd. (Westside) in 1998 in Bangalore.

There are 25 Westside departmental stores operating in various cities.

It is one of the largest and fastest growing chains serving the customers in various categories.

Trent had established a hypermarket business with Star India Bazaar which provides them products at lower price and better shopping experience.

Page 28: Shoppers Westside

Some of the honours given to the company

Lycra Images Fashion Awards 2005 awarded it with the Most Admired Large Format Retail Chain of the Year.

'Brand Leadership Retail' given by India Brand Summit.

NDTV Profit Business Leadership Awards 2006 in Retail category.

IFA Visionary of the Year Award, 2002, honoured Mrs. Simone N. Tata.

Page 29: Shoppers Westside

Westside: Company Profile

Vision: “ To be the most preferred and

consistently profitable lifestyle retailer”

Mission: “ To satisfy our customers with the

range, quality and value of the products we offer”

Page 30: Shoppers Westside

Arrangement in store

Ground Floor: 2 fast 4 U Men’s wear Men’s footwear Women ethnic wear Jewellery & accessories Handbags Watches Lady’s footwear Customer service desk Club west desk

First Floor: Women’s western

wear SRC Kids foot wear Kids wear Household items Gifts Gia Lingerie’s Washrooms

Page 31: Shoppers Westside

Private Brands in Westside

2 F4 U SRC Gia Urban angel Intima David Jones Ascot Black berry

Page 32: Shoppers Westside

Promotions Strategies

Club west card program Benefits:

Most attractive rewards shopping Instant use of the card Easy to operate Extra convenience Validity at all stores

Fashion logy Westside has launched a new ad campaign titled ‘fashion logy‘ With brand ambassador Yuvraj Singh and other young models

Page 33: Shoppers Westside

Westside: Levels of service

Self service

Self selection

Limited service

Full service

Page 34: Shoppers Westside

Marketing Strategies adopted by Westside

Attract shoppers & keep them in stores

Honour the transition zone

Don’t make them hunt

Women’s need more space

Page 35: Shoppers Westside

Recommended