Shopping Reinvented: Next Generation Apparel Retailing

8/8/2019 Shopping Reinvented: Next Generation Apparel Retailing

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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL

SHOPPING REINVENTEDSHOPPING REINVENTEDNEXTNEXT--GENERATION APPAREL RETAILINGGENERATION APPAREL RETAILING

SHOPPING REINVENTEDSHOPPING REINVENTEDNEXTNEXT--GENERATION APPAREL RETAILINGGENERATION APPAREL RETAILING


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WHYWHY

SHOPPING REINVENTED?SHOPPING REINVENTED?


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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION

14 BILLION RETAIL SQ FT14 BILLION RETAIL SQ FT14 BILLION RETAIL SQ FT14 BILLION RETAIL SQ FTSource: ICSC.org

INTROINTRO


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19 BILLION CATALOGS19 BILLION CATALOGS19 BILLION CATALOGS19 BILLION CATALOGSSource: CarbonRally.com

INTROINTRO


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Source: Royal PIngdom

234 MILLION WEB SITES234 MILLION WEB SITES234 MILLION WEB SITES234 MILLION WEB SITES

Source: Royal Pingdom

INTROINTRO


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1.81 TRILLION TEXTS1.81 TRILLION TEXTS1.81 TRILLION TEXTS1.81 TRILLION TEXTSSource: CTIA

INTROINTRO


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90 TRILLION E90 TRILLION E--MAILSMAILS90 TRILLION E90 TRILLION E--MAILSMAILSSource: Royal Pingdom

INTROINTRO


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UNPRECEDENTED (OFTENUNPRECEDENTED (OFTENUNFILTERED) DATAUNFILTERED) DATAUNPRECEDENTED (OFTENUNPRECEDENTED (OFTENUNFILTERED) DATAUNFILTERED) DATA

The Average ConsumerThe Average Consumer

is Bombarded withis Bombarded with

34GB34GB of Data per Dayof Data per Day

INTROINTRO


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THE POINT?THE POINT? ENGAGEMENTENGAGEMENTIS MANDATORYIS MANDATORYTHE POINT?THE POINT? ENGAGEMENTENGAGEMENTIS MANDATORYIS MANDATORY

INTROINTRO


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QUICK HITS: INTERESTINGQUICK HITS: INTERESTING

ENGAGEMENTENGAGEMENT TACTICSTACTICS


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DVF: HIGH DEFINITIONDVF: HIGH DEFINITIONRUNWAYS IN THE STORERUNWAYS IN THE STOREDVF: HIGH DEFINITIONDVF: HIGH DEFINITIONRUNWAYS IN THE STORERUNWAYS IN THE STORE

QUICK HITSQUICK HITS


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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATIONQUICK HITSQUICK HITS

BURBERRYS: FROMBURBERRYS: FROMRUNWAY TO ADD TO CARTRUNWAY TO ADD TO CARTBURBERRYS: FROMBURBERRYS: FROMRUNWAY TO ADD TO CARTRUNWAY TO ADD TO CART


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BARNEYSBARNEYS: 3: 3--D DENIMD DENIMBARNEYSBARNEYS: 3: 3--D DENIMD DENIM



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TIMBERLANDTIMBERLAND::ALLALL--CHANNEL 3CHANNEL 3--DDTIMBERLANDTIMBERLAND::ALLALL--CHANNEL 3CHANNEL 3--DD



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TIMBERLANDTIMBERLAND::ALLALL--CHANNEL 3CHANNEL 3--DDTIMBERLANDTIMBERLAND::ALLALL--CHANNEL 3CHANNEL 3--DD


3-D Microsite 3-D Window Displays

Recycled 3-D glasses

Product X-Rays

TV Commercials

Virtual Forest on Facebook


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APPLE STORES: TOURISTAPPLE STORES: TOURISTATTRACTION CULTUREATTRACTION CULTUREAPPLE STORES: TOURISTAPPLE STORES: TOURISTATTRACTION CULTUREATTRACTION CULTURE


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FUNDAMENTAL SHIFTSFUNDAMENTAL SHIFTS ININ

HOWWE ENGAGE SHOPPERSHOWWE ENGAGE SHOPPERS


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SHIFT:SHIFT:RELENTLESS ONSLAUGHTRELENTLESS ONSLAUGHTOF TRANSFORMATIONALOF TRANSFORMATIONALNEW DEVICESNEW DEVICES


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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATIONDEVICESDEVICES


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FOREVER WIRED,FOREVER WIRED,CONSTANTLY CONNECTEDCONSTANTLY CONNECTEDFOREVER WIRED,FOREVER WIRED,CONSTANTLY CONNECTEDCONSTANTLY CONNECTED

DEVICESDEVICES


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INTERACTIVE TV: BIGINTERACTIVE TV: BIGPLAYERS ARE INVESTINGPLAYERS ARE INVESTINGINTERACTIVE TV: BIGINTERACTIVE TV: BIGPLAYERS ARE INVESTINGPLAYERS ARE INVESTING

DEVICESDEVICES


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INTERACTIVE TV: SHOPPINGINTERACTIVE TV: SHOPPINGFROM THE SOFA?FROM THE SOFA?INTERACTIVE TV: SHOPPINGINTERACTIVE TV: SHOPPINGFROM THE SOFA?FROM THE SOFA?

DEVICESDEVICES

PLAYSTATION

STORE


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NETFLIX INSURANCE POLICY:NETFLIX INSURANCE POLICY:ALLALL--CHANNEL INTEGRATIONCHANNEL INTEGRATIONNETFLIX INSURANCE POLICY:NETFLIX INSURANCE POLICY:ALLALL--CHANNEL INTEGRATIONCHANNEL INTEGRATION

DEVICESDEVICES


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ESCALATEESCALATEALLALL--CHANNEL INTEGRATION:CHANNEL INTEGRATION:CLIENTELING ON THE IPADCLIENTELING ON THE IPAD

ESCALATEESCALATEALLALL--CHANNEL INTEGRATION:CHANNEL INTEGRATION:CLIENTELING ON THE IPADCLIENTELING ON THE IPAD

DEVICESDEVICES


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SHIFT:SHIFT:THE RISE OF SOCIALTHE RISE OF SOCIALNETWORKING HAS PUT THENETWORKING HAS PUT THECROWD IN CONTROLCROWD IN CONTROL


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THE LIKE BUTTON ISTHE LIKE BUTTON ISTHE EASY PARTTHE EASY PARTTHE LIKE BUTTON ISTHE LIKE BUTTON ISTHE EASY PARTTHE EASY PART

SOCIALSOCIAL


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FACEBOOK AS AFACEBOOK AS ADESTINATIONDESTINATIONFACEBOOK AS AFACEBOOK AS ADESTINATIONDESTINATION

SOCIALSOCIAL


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FACEBOOK AS AFACEBOOK AS ADESTINATIONDESTINATIONFACEBOOK AS AFACEBOOK AS ADESTINATIONDESTINATION

SOCIALSOCIAL


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Crowdsourcing is the act of outsourcingtasks, traditionally performed by an

employee or contractor, to a large group

of people or community (a crowd),

through an open call

SOCIALSOCIAL


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SHOCKHOUND STORE

BUYERS BECOMEBUYERS BECOMESELLERSSELLERSBUYERS BECOMEBUYERS BECOMESELLERSSELLERS

SOCIALSOCIAL


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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL


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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL


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BUYERS BECOMEBUYERS BECOMEBUYERSBUYERSBUYERS BECOMEBUYERS BECOMEBUYERSBUYERS

SOCIALSOCIAL


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BUYERS BECOMEBUYERS BECOMEPROMOTERSPROMOTERSBUYERS BECOMEBUYERS BECOMEPROMOTERSPROMOTERS

SOCIALSOCIAL


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BUYERS BECOMEBUYERS BECOMEMERCHANDISERSMERCHANDISERSBUYERS BECOMEBUYERS BECOMEMERCHANDISERSMERCHANDISERS


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BUYERS BECOMEBUYERS BECOMEMERCHANDISERSMERCHANDISERSBUYERS BECOMEBUYERS BECOMEMERCHANDISERSMERCHANDISERS

-6 millionunique visitors a month

-400,000 likes addeddaily

-30,000 newsets arecreateddaily


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SOCIAL GAMING:SOCIAL GAMING: ANANUNTAPPEDUNTAPPED FRONTIER?FRONTIER?SOCIAL GAMING:SOCIAL GAMING: ANANUNTAPPEDUNTAPPED FRONTIER?FRONTIER?

60M US Social Gamers

53% Women

Virtual goods are a huge part of

the experience$200 Annual Spend per Player

Source: NPD Group

SOCIALSOCIAL


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MONETIZING SOCIALMONETIZING SOCIALGAMESGAMESMONETIZING SOCIALMONETIZING SOCIALGAMESGAMES

Whenever a player is near an H&M location,

virtual goods from the new Blues collection

will appear in the game




Players can review the product details of the

items, and if they check in an item, they earn

game bonus points



game bonus points

SOCIALSOCIAL


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game bonus points



game bonus points

Additionally, players receive discounts and

promotions for real goods available in nearby

stores , and points for scanning in-store

product bar codes.

Additionally, players receive discounts and

promotions for real goods available in nearby

stores , and points for scanning in-store

product bar codes.

SOCIALSOCIAL


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-10.6M Branded Impressions-700,000 Online Check-ins

-350,000 In-store Check-ins

SOCIALSOCIAL


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RETAIL THERAPY: PRODUCTRETAIL THERAPY: PRODUCTPLACEMENT IN VIRTUALPLACEMENT IN VIRTUAL SHOPSSHOPSRETAIL THERAPY: PRODUCTRETAIL THERAPY: PRODUCTPLACEMENT IN VIRTUALPLACEMENT IN VIRTUAL SHOPSSHOPS


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SHIFT:SHIFT:LOCATION, LOCATION,LOCATION, LOCATION,LOCATIONLOCATION


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LOCATION BASEDLOCATION BASEDSERVICESSERVICES DEFINEDDEFINEDLOCATION BASEDLOCATION BASEDSERVICESSERVICES DEFINEDDEFINED

LOCATIONLOCATION

A location-basedservice (LBS) is an information

or entertainment service that is accessible withmobile devices and takes advantage of the

geographical position of the mobile device.


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26%10%

63%

Consumers are interested in

allowing their phone toautomatically share their location

in exchange for perks

Consumers are interested in

allowing their phone toautomatically share their location

in exchange for perks

Source: Mobile Marketing Association

have used a mobile phone

service that automaticallydetermines your location

use mobile location servicesat least once a week

of Apple iPhone owners uselocation services at leastonce a week

GOING LOCAL:GOING LOCAL: CONSUMERCONSUMERADOPTION DATAADOPTION DATAGOING LOCAL:GOING LOCAL: CONSUMERCONSUMERADOPTION DATAADOPTION DATA

Key Research Takeaways

Nearly half who noticed any adswhile using location-basedservices took at least some action

Nearly half who noticed any adswhile using location-basedservices took at least some action

LOCATIONLOCATION


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SHOP ALERTSHOP ALERT TEXTTEXTMESSAGESMESSAGESSHOP ALERTSHOP ALERT TEXTTEXTMESSAGESMESSAGES

LOCATIONLOCATION


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DISCOUNTS FOR MOBILEDISCOUNTS FOR MOBILECHECKCHECK--INSINSDISCOUNTS FOR MOBILEDISCOUNTS FOR MOBILECHECKCHECK--INSINS

LOCATIONLOCATION


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MICROMICRO LOCALLOCAL INSIDEINSIDETHE STORETHE STOREMICROMICRO LOCALLOCAL INSIDEINSIDETHE STORETHE STORE

LOCATIONLOCATION


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SHOPKICK EARLY ADOPTERSSHOPKICK EARLY ADOPTERSTRY VARIED TACTICSTRY VARIED TACTICSSHOPKICK EARLY ADOPTERSSHOPKICK EARLY ADOPTERSTRY VARIED TACTICSTRY VARIED TACTICS

Special offers at Macys

Kickbucks for trying featured

products at Sports Authority

Kickbucks for learning aboutproducts at Best Buy

LOCATIONLOCATION


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ESCALATE POCKET KIOSKESCALATE POCKET KIOSKENRICHESENRICHES STORE SHOPPINGSTORE SHOPPINGESCALATE POCKET KIOSKESCALATE POCKET KIOSKENRICHESENRICHES STORE SHOPPINGSTORE SHOPPING

LOCATIONLOCATION


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More intense, ongoing relationships withprospective shoppers

Engage shoppers before, during and after the sale

Collect a new spectrum of data to further identifyshopper behaviors and patterns on the path to purchase

Drive store traffic and incent shoppers to buy more,more often

CUSTOMERCUSTOMER ENGAGEMENTENGAGEMENTBENEFITS OF L.B.S.BENEFITS OF L.B.S.CUSTOMERCUSTOMER ENGAGEMENTENGAGEMENTBENEFITS OF L.B.S.BENEFITS OF L.B.S.


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SHIFT:SHIFT:AUGMENTING RETAILAUGMENTING RETAIL


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ADOPTION IS ONADOPTION IS ONTHE RISETHE RISEADOPTION IS ONADOPTION IS ONTHE RISETHE RISE

A/RA/R


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RETAILERS ARERETAILERS AREAUGMENTINGAUGMENTINGRETAILERS ARERETAILERS AREAUGMENTINGAUGMENTING

A/RA/R


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CISCOS NEXT GENCISCOS NEXT GENVIRTUAL FITTING ROOMVIRTUAL FITTING ROOMCISCOS NEXT GENCISCOS NEXT GENVIRTUAL FITTING ROOMVIRTUAL FITTING ROOM

A/RA/R


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HOSTAGE WEAR: MOBILEHOSTAGE WEAR: MOBILE(AND LOCAL!) A/R STORES(AND LOCAL!) A/R STORESHOSTAGE WEAR: MOBILEHOSTAGE WEAR: MOBILE(AND LOCAL!) A/R STORES(AND LOCAL!) A/R STORES

Los Angeles

Moscow

Paris

London

Barcelona

Tokyo

Santa-Clara

New YorkChicago

Beijing

Sydney

Cape Town

Geneva

Dubai

Seattle

Amsterdam

Madrid

RomeBerlin

Marseille


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Very high engagement with the brand

Extends reach by bringing unique brand experiences topeople who otherwise would not have access

Fun experiences are often sticky

Generate and nurture leads

CUSTOMERCUSTOMER ENGAGEMENTENGAGEMENTBENEFITS OF A/RBENEFITS OF A/RCUSTOMERCUSTOMER ENGAGEMENTENGAGEMENTBENEFITS OF A/RBENEFITS OF A/R


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N BUILDING: A/R OVERN BUILDING: A/R OVERTHE TOP (AND SIDE)?THE TOP (AND SIDE)?N BUILDING: A/R OVERN BUILDING: A/R OVERTHE TOP (AND SIDE)?THE TOP (AND SIDE)?

A/RA/R


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SUMMARY &SUMMARY &CONCLUSIONSCONCLUSIONS


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SO MANY OPPORTUNITIESSO MANY OPPORTUNITIES(SO MANY THREATS)(SO MANY THREATS)SO MANY OPPORTUNITIESSO MANY OPPORTUNITIES(SO MANY THREATS)(SO MANY THREATS)

Market conditions, technology, connectivityare clearly working together to changeconsumer expectations and behaviors

Its time to take stock of our

strategies and look for ways toevaluate, exploit, and expand the

opportunities inherent in todays

rapidly evolving consumerlandscape



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SO MANY OPPORTUNITIESSO MANY OPPORTUNITIES(SO MANY THREATS)(SO MANY THREATS)SO MANY OPPORTUNITIESSO MANY OPPORTUNITIES(SO MANY THREATS)(SO MANY THREATS)

Market conditions, technology, connectivityare clearly working together to changeconsumer expectations and behaviors

In short, its time toREINVENT SHOPPING



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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL CLOSINGCLOSING

GETTING STARTEDGETTING STARTEDGETTING STARTEDGETTING STARTED

1. Assign an owner (with executive sponsorship)

2. Understand your customers (current or targeted)affinity for/adoption of technology, social networks, etc.

3. Evaluate your commerce platform and your ability to

extend and adopt to new devices, platforms, networks

4. Measure your organizations tolerance for trial (and error)

E l t All Ch l C


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Blue MartiniBlue Martini ee--CommerceCommerceBlue MartiniBlue Martini ee--CommerceCommerce

Blue Martini ContactBlue Martini Contact CenterCenterBlue Martini ContactBlue Martini Contact CenterCenter

Blue MartiniBlue Martini OrderOrder ManagementManagementBlue MartiniBlue Martini OrderOrder ManagementManagement

Warehouses Suppliers & 3PL Stores

Partners andAffiliates

IntegratedSystems/Services

Call Center

m-CommercePocket Kiosk

Social ShoppingTweet Desk

Store KioskDigital Signage

ClientelingStore PortalBrand_A.com

Brand_B.com

B2B.com

CustomerCustomer Catalog & Content Catalog & Content Pricing & PromotionsPricing & Promotions

OrdersOrders Inventory Inventory

Escalate All-Channel Commerce

Payment Processing

Tax

Address Validation Fraud Check

WMS

Merchandising

Gift RegistryGift Registry


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THANK YOUTHANK YOU

Date post:	10-Apr-2018
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Shopping Reinvented: Next Generation Apparel Retailing

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