October 2014 // Volume 2 No 9 & SHOPPING shopping & retail SA // October 2014 cover I ncluded in the redevelopment is an awesome new entertainment offering – a brand new IMAX Theatre, two new Cine Prestige theatres and new Ster Kinekor movies on the roof level of the centre. This will complement the restaurant and food area with additional entertainment on the Piazza and roof level. Edgars will be expanding into the existing Ster Kinekor space, to occupy a mega store of 13 000 m 2 . It is not only about the entertainment – the other exciting news is that Eastgate is bringing internationally renowned brands, including ZARA and Top Shop to its retail offering. These brands will be opening their doors in 2015/2016, with the latest in international trends and offering the Eastgate shopper additional ‘on-style’ fashion. Cotton On will open in October 2014. Woolworths will also be expanding their already impressive footprint at Eastgate with an expansion to include Witchery and Trenery concept stores to their lifestyle brand offering. Shoppers will see this extension going out into the parking area at Entrance 2 which will allow for a brand new entrance to the shopping centre. With this expansion, Eastgate Shopping Centre will expand the current north-facing parkade, with two additional levels of parking to accommodate shoppers. The reticulation will also be improved to make the parking more convenient. This will bring an additional 1 300 parking bays to the centre. As part of the store expansions, national retailers Markham, Jet and Foschini will also be going through refurbishments and expanding their footprint within Eastgate. The project will also address improving sight lines, vertical circulation and repositioning the lifts and toilet facilities for added convenience. The final phase of the project will include the modernisation of some parts of the façade of the building, and some of the entrances will be updated to reflect the new modern aesthetic throughout the centre. Eastgate has been an integral part of the Bedfordview community for more than 30 years. It is frequented by more than 2 million loyal shoppers a month. Liberty’s vision for Eastgate will ensure it remains a premier lifestyle destination in Johannesburg’s eastern suburbs. to page 2 >> Eastgate, the landmark shopping centre in the east of Johannesburg will be expanding its already impressive offering to ensure it stays on top of the latest retail trends. 24752 Shop 10/2014 24760 Shop 10/2014 LIBERTY GROUP IS TAKING EASTGATE TO THE MAX Southern Africa
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October 2014 // Volume 2 No 9&SHOPPING
shopping & retail SA // October 2014 cover
Included in the redevelopment is an awesome new entertainment offering – a brand new IMAX Theatre, two new Cine Prestige theatres and new Ster Kinekor movies on the roof level of the centre. This
will complement the restaurant and food area with additional entertainment on the Piazza and roof level. Edgars will be expanding into the existing Ster Kinekor space, to occupy a mega store of 13 000 m2.
It is not only about the entertainment – the other exciting news is that Eastgate is bringing internationally renowned brands, including ZARA and Top Shop to its retail offering. These brands will be opening their doors in 2015/2016, with the latest in international trends and offering the Eastgate shopper additional ‘on-style’ fashion. Cotton On will open in October 2014.
Woolworths will also be expanding their already impressive footprint at Eastgate with an expansion to include Witchery and Trenery concept stores to their lifestyle brand offering. Shoppers will see this extension going out into the parking area at Entrance 2 which will allow for a brand new entrance to the shopping centre.
With this expansion, Eastgate Shopping Centre will expand the current north-facing parkade, with two additional levels of parking to accommodate shoppers.
The reticulation will also be improved to make the parking more convenient. This will bring an additional 1 300 parking bays to the centre.
As part of the store expansions, national retailers Markham, Jet and Foschini will also be
going through refurbishments and expanding their footprint within Eastgate.
The project will also address improving sight lines, vertical circulation and repositioning the lifts and toilet facilities for added convenience.
The final phase of the project will include the modernisation of some parts of the façade of the building, and some of the entrances will be updated to reflect the new modern aesthetic throughout the centre.
Eastgate has been an integral part of the Bedfordview community for more than 30 years. It is frequented by more than 2 million loyal shoppers a month. Liberty’s vision for Eastgate will ensure it remains a premier lifestyle destination in Johannesburg’s eastern suburbs.
to page 2 >>
Eastgate, the landmark shopping centre in the east of Johannesburg will be expanding its already impressive offering to ensure it stays on top of the latest retail trends.
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LIBERTY GROUP IS TAKING EASTGATE TO THE MAX
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Liberty Group is taking Eastgate to the max
Construction of SA’s new mega mall – Mall of Africa – well under wayMiddelburg Mall Phase Two creates 400 local jobsAtterbury’s new R220 million mall in Bela-Bela opens this monthFashion Media and Carolina Herrera take consumers travelling
Global economic freedom drops slightly; South Africa ranks 93 among 152 jurisdictions
The power of the sun behind SA’s leading retailer
Daylight robbery at the shopsConsumer Goods Council of South Africa condemns latest shopping mall robberies
Franchising remains a thriving and growing sector
Gift cards, do they work?
Remo’s Maximilliano
Take your store online today
Mobile tech can be determining factor in pan-African success
Introducing Flora Centre as a potential site for your brand First
Forever21 store opens in Canal Walk
Woolworths Rosebank: introducing a new generation of Woolworths stores
The Influence of Colour on Retail Store Design
Retail Congress Africa 2014 is back for another year in Johannesburg
The world just keeps getting more frighteningly fascinating every day and with modern wireless technology the sky truly isn’t the limit any longer.
I had one of those meetings yesterday with a Durban-based IT company that designs wireless interfaces for retailers. Great concept. It’s been rolled out in the JD stores so far, I am told, and basically allows consumers to opt into their wireless network. A great draw card in a world of smartphones based on data. So free data will definitely draw you in.
The plus side for the retailer is that they can start marketing products and specials to you immediately. And as you step inside the store you will be greeted with your available in store credit – meaning you can avoid any embarrassing purchase discussions.
Beacons located around the store feed you viral information on products in that section and of course from a retailer perspective it tracks customer habits and interest areas – something we’ve battled with in the past.
The technology is so far advanced that you can now put beacon stickers onto selected products that will then communicate product information to the consumer as they pick it up – straight to their handset. Stuff like – what other colours it comes in, sizes available, etc.
And if this frightens you, the reality is you don’t have to opt in or if the information overload starts getting to you, you can simply opt out.
The 1,6 million square metre mixed-use Waterfall City is being called the most ambitious commercial development undertaken in southern Africa to date.
Close to the Allandale off-ramp to the N1 highway in Midrand, Gauteng, Waterfall City will be the epitome of the eat-shop-work-play integrated living
environment that we are already seeing at internationally acclaimed commercial hubs across the globe. At its centre is the Mall of Africa. Set to become the largest mall ever built in a single phase in South Africa, Mall of Africa is raising the bar for retail centres on the African continent.
Earthworks for the Mall of Africa began in October 2012, with the mall’s opening scheduled for April 2016.
It is envisaged that the 130 000 m² retail mall’s distinctive design, which was meticulously planned by MDS Architects, prime location and envious retail mix will offer a unique retail experience, making it a destination for both local and tourist visitors.
Aurecon was contracted by leading South African property developer and investor, Atterbury Property Developers, to undertake both civil and structural engineering on this iconic development, with a focus on optimised design solutions through continuous value engineering, working closely with the Quantity
Surveying team, to ensure budgets are adhered to in support of the feasibility of the project.
Proven investment potential “Several urban studies have proven that there is an excellent business case for situating the Mall of Africa within the Waterfall City development. The mall will help the City realise its financial potential,” believes Aurecon Project Director, Nicol Labuschagne.
He adds that while involvement in such a large-scale project has been exciting, projects of this scale and magnitude present a unique set of challenges to the project team.
Pre-empting material shortageThe recent strike in the metals and engineering sector, led by the National Union of Metalworkers of South Africa (Numsa), saw over 200 000 Numsa members embark on what was dubbed an ‘indefinite strike’ by the local media. This could potentially have derailed a number of major deliverables on this project.
“In this instance, detailed design documentation had to be fast-tracked even further to enable the contractor, WBHO/Group Five JV, to pre-order rebar and steel formwork ahead of the strike. This mitigated many of the potential delays as a result of the strike,” says Labuschagne.
Geotechnical challengesThe underlying geological profile of the 16,5 hectare footprint of the mall site comprises soft to very hard rock granites with intrusions of diabase in places. Residual soils have developed from the weathering of the granites and diabase bedrock with overlying transported hillwash of varying depths and an abundance of subsoil groundwater in places.
“Geotechnical challenges to be dealt with as a result included the upfront profiling of the granite bedrock to minimise the amount of hard rock excavations, the subsoil drainage design over such a large footprint, and the varying founding conditions encountered due to the variable nature of the site geology,” says Labuschagne. He adds, “This meant that no single founding solution could be used. Our project teams had to tailor the founding solution for each column or wall in accordance with its specific site condition, making use of either piling or conventional spread footings or a combination of both.”
Time constraintsThe planned opening of the mall at the end of April 2016 has placed the professional team and the contractor under tremendous pressure with a number of milestone deadlines to meet. This called for close cooperation and collaboration with the full professional team.
“For Aurecon, this meant ramping up our delivery capability by allocating additional resources to the project to ensure our construction documentation is timeously produced, peer-reviewed, approved and issued to site. The fast-track nature of the construction programme saw us using reinforced concrete flat and coffer slabs for the retail areas and post tensioned flat slabs for most of the parking decks to speed up construction,” explains Labuschagne.
The epitome of integrated livingIn terms of aesthetics, the parking areas at Waterfall City include valet parking as well as additional parkades which, together with the entrances, will accentuate the urban planning framework and the unique identity of the mall.
The development is being designed to create a pedestrian-friendly environment around the perimeter, with focus being placed on immaculately landscaped areas and aesthetically pleasing walkways.
“The Mall of Africa is much more than an economic anchor of Waterfall City; it’s also a visual and social anchor with striking features and bespoke amenities. Aurecon applauds the developers for this bold, ambitious project and is proud to be involved,” concludes Labuschagne.
news
Construction of SA’s new mega mall – Mall of Africa – well under way
The re-development is scheduled to take place over approximately 24 months.
About Eastgate Shopping CentreThere is something for everybody at this trend-setting retail destination in Johannesburg’s eastern suburbs.
Whether it’s shopping, leisure, entertainment or family fun you’re after, you can get your
shopping done or enjoy a whole day out at Eastgate. With a friendly environment, better value for money and the variety that comes from approximately 270 stores, you’ll find there is always a reason to return.
Eastgate has been a landmark in the east for more than 30 years. Easily accessible from the major freeway between Oliver Tambo International Airport and the Johannesburg
CBD, it remains the lifestyle experience of choice for visitors on this side of town.
From SA’s leading retailers to the biggest international brands; high fashion boutiques and street concept stores; restaurants, cinemas and roof top dining plus a host of specialty stores and ongoing events and entertainment; this premier centre provides a pleasurable experience for the whole family.
Liberty Group is taking Eastgate to the Max<< from cover
Middelburg Mall is one of Mpumalanga’s leading shopping destinations and the extension will see the mall add 12 000 m2 of prime
retail space. The expansion will accommodate several of South Africa’s leading retailers and opens in time for festive season trading.
During the development of Middelburg Mall’s second phase, a CV drop box was placed at the information kiosk for job seekers looking to find employment at one of the mall’s brand new stores opening in the new section.
Middelburg Mall General Manager, Mike Tammadge, says: “Since the commencement of the project over 4 000 CVs were received. Middelburg Mall Community Liaison Officer (CLO), Busisiwe Nkabinde, collected all CVs, which were then evaluated and compiled into a shortlist of suitable candidates and then distributed to the various stores.”
After a number of interviews were held, approximately 400 locals were offered employment by Middelburg Mall’s new tenants.
Nkabinde says the mall’s management team ensured that as many locals as possible were employed during the phase two development. This included using local contractors during the construction phase in which 390 locals were employed.
With the help of Councillor Diphala Motsepe from Steve Tshwete Municipality, in cooperation with Middelburg Mall, job creation and
employment opportunities for community members was a priority,” she adds.
Phase two of Middelburg Mall will see the introduction of three first-time retailers to Middelburg, including Dis-Chem, Mr Price Sport as well as popular Australian retail brand Cotton On.
With over 90 retailers already at Middelburg Mall, including Woolworths, Edgars, Game, Pick n Pay and Checkers, as well as an array of food and banking options, the new phase will incorporate even more quality retail under one roof while increasing employment in opportunities for Middelburg residents.
Middelburg Mall is owned by Flanagan & Gerard Property Investments and the Moolman Group. The mall is ideally situated just off the N4 highway and is easily accessible from the Samora Machel Avenue (formerly Fontein Street) off-ramp and Tswelopele Street intersection.
shopping & retail SA // October 2014 Page 3
news
Middelburg Mall Phase Two creates 400 local jobsWhen the R200 million second phase expansion of Middelburg Mall opens, it will not only enhance the retail variety available to shoppers, but create 400 new jobs within the local community.
Final touches on construction being done on the R200 million, second phase expansion of Middelburg Mall.
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Bela Mall is a 17 800 m2 convenience shopping centre development located on a prime site on the R101, near the N1 highway to
Polokwane, and will bring top shopping and dining to the town.
Leading national property development and investment group, Atterbury, has secured a top line-up of retailers including anchor tenants Checkers and Game, and several brands of the Edcon group, Foschini group and Truworths group. Other retailers and noted brands that will have a presence at the mall include Clicks, Panarottis, McDonalds, FNB, Capitec Bank, Pep, MTN, Crazy Plastics and the Crazy Store, amongst others.
The single level Bela Mall, which enjoys excellent access from all the main arterial routes in Bela-Bela, will have more than 50 outlets and over 800 parking bays.
“The residents of Bela-Bela and surrounds are very excited and are
looking forward to the opening of the mall, which will offer the best quality shopping experience in the town. Currently all national retailers are scattered within the town. This is the first mall in Bela-Bela where most national tenants will be under one roof,” says Zahn Hulme of Atterbury Property Developments.
Besides the McDonalds Drive-thru and Panarottis, Bela Mall’s other eateries will include a Chesanyama outlet and Galaxy Grill (opening in early 2015).
“More than 80% of the space at Bela Mall has been let and we are finalising leases for the remaining space to offer a diverse tenant mix and shopping offering. In addition to being a major investment in the town and offering an exciting new shopping hub for residents, Bela Mall is set to create employment for more than 400 people, 80% of whom will be from the local community,” says Hulme.
Atterbury’s project manager on the development, Gerrit van den Berg, adds:
“We are also contributing towards the fixing of potholes and landscaping upgrades at the main road intersection as part of our investment in the Bela Mall project, which is Atterbury’s largest development to date in Limpopo. Atterbury previously developed the Thornhill Shopping centre in Polokwane.”
Bela Mall will be Atterbury’s fifth new mall opening this year. The Waterfall Corner neighbourhood centre and The Club Shopping Centre in Hazelwood, Pretoria, opened in April, while Waterfall Lifestyle Centre opened in July. The latest opening was the R1,3 billion Newtown Junction development in the Johannesburg CBD on 25 September.
Released on behalf of:Atterbury PropertyZahn Hulme Tel: 012 471 1600www.atterbury.co.za
Residents of the Limpopo town of Bela-Bela (formerly Warmbaths) will get a whole new shopping experience with the opening of Atterbury Property Developments’ new R220 million Bela Mall on 23 October 2014.
Atterbury’s new R220 million mall in Bela-Bela opens this month
The ‘Grand Tour’ has its roots in 18th century European custom where youths from the privileged class culminated their
training by taking the Grand Tour to meet and see the customs of people in other countries.
During August Fashion Media brought together this nostalgia of travel back for the Carolina Herrera Grand Tour fragrances for men and women. Using
the age-old travel paraphernalia suitcases, CH fragrances and maps, an interactive window was put together in the main display window of Edgars in Sandton City.
“Through the use of these beautiful window displays and sensormatic branding, we managed to create the perceived experience of adventurous travel for consumers nationally,” says Sean Reed, Fashion Media’s CEO.
“Focusing on consumers aged 18 plus we built the idea of travel and definitely increased brand presence and awareness for CH.”
Internationally, CH invited consumers to participate in an online treasure hunt where they stood a chance to win a Grand Tour across South Africa in one of the great South African icons of travel – the Blue Train.
Primedia Unlimited’s in-store advertising business Fashion Media brings forth the art of travel for Carolina Herrera Grand Tour fragrances within Edgars stores nationwide.
Fashion Media and Carolina Herrera take consumers travelling
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Page 6 shopping & retail SA // October 2014
From a ranking of 41 in 2000 (among the top 40% of countries measured), South Africa has, in just over a decade, slid down the rankings into the
bottom 40%. The country’s score of 6,73 out of 10 is below the average economic freedom score.
Mauritius is the most economically free country in the SADC. Ranked 20 in 2000 with an economic freedom score of 7,60, Mauritius has advanced up to a ranking of 5 with a score of 8,09, after Hong Kong which once again topped the rankings at 8,98, followed by Singapore 8,54, New Zealand 8,25 and Switzerland 8,19. This improvement was no accident.
The Mauritius government, after wide consultation with the general public, embarked upon reforms to free up the economy and make the country attractive for investment by local and international investors. The programme has been spectacularly successful, with a high level of economic growth and a rapid increase in per capita incomes. An approach that is certainly worth emulating.
Globally, the average economic freedom score dropped slightly to 6,84 out of 10 from 6,87 last year.
The United States, once considered a bastion of economic freedom, now ranks 12th in the world, tied with the United Kingdom. Due to a weakening rule of law, increasing regulation, and the ramifications of wars on terrorism and drugs, the United States has seen its economic freedom score plummet in recent years, compared to 2000 when it ranked second globally.
Once again, Venezuela has the lowest level of economic freedom worldwide, with the Republic of Congo, Zimbabwe, Argentina and Algeria rounding out the bottom five countries. Some despotic countries such as North Korea and Cuba could not be ranked due to lack of data.
According to fact-based research in top peer-reviewed journals, people living in countries with high levels of economic freedom enjoy greater prosperity, more political and civil liberties, and longer life spans. The cornerstones of economic
freedom include personal choice, voluntary exchange, freedom to compete, and security of private property.
“The link between economic freedom and prosperity is undeniable. The most economically free countries offer the highest quality of life and personal freedoms while the lowest-ranked countries are usually burdened by oppressive regimes that limit the freedom and opportunity of their citizens,” said Fred McMahon, who holds a Research Chair in Economic Freedom with the Fraser Institute, Canada.
“Hong Kong’s number one rating based on 2012 data and the ongoing protests this year highlight how much HK stands to lose if the rule of law or fair treatment of all is undermined,” McMahon added.
“This is threatened by encroaching mainland Chinese influence in Hong Kong’s legal system and attempts to impose government control on judges and their decisions–potentially turning the rule of law into a political instrument. This is an attack on Hong Kong’s future prosperity and international standing.”
Countries in the top quartile of economic freedom had an average per capita GDP of US$39 899 in 2012, compared to US$6 253 for bottom quartile nations.
Moreover, the average income of the poorest 10% in the most economically free countries in 2012, US$11 610, was almost double the overall average income in the least free countries. And life expectancy is 79,9 years in the top quartile compared to 63,2 years in the bottom quartile.
The Fraser Institute produces the annual Economic Freedom of the World report in cooperation with the Economic Freedom Network, a group of independent research and educational institutes in nearly 90 nations and territories.
It’s the world’s premier measurement of economic freedom, using 42 distinct variables to create an index, ranking countries based on economic freedom, which is measured in five areas: size of government, legal structure and security of property rights, access to sound
money, freedom to trade internationally, and regulation of credit, labour and business. See the full report at www.freetheworld.com.
South Africa’s scores in key components of economic freedom (from 1 to 10 where a higher value indicates a higher level of economic freedom): • Sizeofgovernment:changedto
5,38 from 5,45 in the last year’s report
• Legalsystemandpropertyrights:changed to 5,92 from 5,88
• Accesstosoundmoney:changedto8,10 from 8,26
• Freedomtotradeinternationally:changed to 7,22 from 7,19
• Regulationofcredit,labourandbusiness: changed to 7,04 from 7,07
“The changes from last year’s report may appear small but it is the direction of change that is of critical importance,” said FMF director Eustace Davie.
“The decline in South Africa’s economic freedom score over the past decade and its slide down the rankings reflects the general decline in the economy that the general public can see happening around them.”
International rankingsHong Kong has the highest level of economic freedom worldwide, with a score of 8,98 out of 10, followed by Singapore (8,54), New Zealand (8,25), Switzerland (8,19), Mauritius (8,09), United Arab Emirates (8,05), Canada (8,00), Australia (7,87), Jordan (7,86) and (tied for 10th) Chile and Finland (7,84).
Other notable countries include the United States and the United Kingdom (each at 7,81 out of 10), Japan (7,60), Germany (7,55), Russia (6,65), India (6,49) and China (6,39).
About the Economic Freedom IndexEconomic Freedom of the World measures the degree to which the policies and institutions of countries support economic freedom. The 2014 report was prepared by James Gwartney, Florida State University; Robert A. Lawson, Southern Methodist University; and Joshua Hall, West Virginia University.
South Africa ranks 93 out of 151 countries and Hong Kong included in the Economic Freedom of the World: 2014 Annual Report, released during the first week of October by the Free Market Foundation.
Last year, South Africa ranked 89.
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Global economic freedom drops slightly; South Africa ranks 93 among 152 jurisdictions
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At the current rate, says Justin Smith, Woolworths Sustainability Manager, the 108 kWp solar photo-voltaic (PV) system on the roof of Woolworths building will
save enough electricity to power 400 average homes for a year.
“Woolworths has been an early adopter of business sustainability practices in South Africa and its sustainability programme is globally regarded as one of the most innovative,” says Smith.
A win for South AfricaSmith says Woolworths is proud that its solar success is built on mature technology with a proven track record. The rooftop solar system was designed and installed by SOLA Future Energy.
“This is not just a win for Woolworths or for the environment. We are showcasing world-leading technology, produced right here on our doorstep. SOLA Future Energy’s work is considered to be among the best in the world and the solar modules are manufactured very close to our offices by SolaireDirect, at their Bellville facility in the Western Cape,” says Smith.
Dr Dom Wills, Technical Director of SOLA Future Energy, says the technology on which solar modules rely to convert sunlight into electrical current is well developed, mature and carries a power production warranty lasting 25 years.
This provides the PV system owner the comfort and knowledge that they will enjoy long-term energy production and savings.
The project in numbersWoolworths piloted the first phase of the project early in 2013. This produced an estimated 48 000 kWh of energy savings and reduced carbon emissions by an estimated 49 metric tons annually.
With the success of the solar panel installation during the pilot phase, Woolworths extended the installation to its Head Office building that accommodates more than 1 800 employees.
This new rooftop solar system has now been in operation for just over three months, and has already saved 30 828 kWh worth of electricity.
This translates into an energy bill reduction of approximately R38 534,00.
The solar roof consists of 432 x 250W panels which have been mounted with roof clamps so no penetration of roof sheeting is required, and waterproofing concerns are therefore eliminated. The system takes up approximately 800 square metres of roof space.
According to Mr Dom Chennells, Financial Director of SOLA Future Energy, the whole installation will generate nearly 164 000 kilowatt hours a year – equivalent to a total annual saving of R215 000.
That is, if Cape Town’s birds can be taught bathroom manners, says Smith.
“One of our challenges, funny enough, has been to find ways of dealing with the hot spots created by bird droppings falling on the panels. We had to create a special maintenance plan.
“But we take that in our stride, as we are constantly looking at innovative projects to improve our energy efficiency,” explains Smith.
“Energy management is a key focus area for what we term our Good Business Journey. We have rolled out a range of initiatives to help us conserve energy in our head office, distribution centres, stores as well as our supply chain.”
Since 2004, Woolworths has saved over R220 million from an array of energy-saving measures across its stores, offices and distribution centres. The savings have mainly been achieved by employee education and intelligent technology, from lighting to refrigerators.
In this way, the company has been reducing both costs and its carbon footprint - a win-win for Woolworths, the environment and, in the end, consumers.
In just three months Woolworths Cape Town head office has saved enough electricity to power more than two million energy-saving lightbulbs for a year, using ground-breaking South African solar technology.
The power of the sun behind SA’s leading retailer
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Daylight robbery at shopping centres has become a big worry and I’m not talking about the mark-up of products and services due to the new season and high
inflation. Sadly, as shopping mall robberies increase, there’s a rising chance of a real-life stick-up at a retail store near you.
There have been at least eight attacks on malls in the past three weeks – Cresta Centre, Northgate Mall, The Glen, Maponya Mall in Soweto, Kolonnade Shopping Centre in Pretoria East, Worldwear and Eastgate Mall.
In 2012-2013, armed robberies at shopping centres were up 60% year on year, says the Consumer Goods Risk Initiative. Statistics from the Consumer Goods Council of South Africa suggests that there have been around 530 mall robberies in South Africa since the start of the year. About a third of those (180-odd) were robberies related to the theft of cellphones. The remaining 66% of robberies included
other electronics, clothes, jewellery, and other goods – and it’s stores as well as customers in the malls that are being attacked.
We still have a magnificent country, but when South Africans shop till they drop they could be hitting the deck to avoid gunfire.
In the absence of a dramatic increase in effective policing, the onus falls on consumers themselves and the businesses and shopping centres they frequent.
Consumers should be aware of rising crime risks and must stay alert. But businesses should also remember that one of the greatest consumer needs is the need to feel safe on their premises.
The craving for security explains our love of money-back guarantees and reliable products and our sense of comfort when good value is assured.
Stores can promote this sense of security.
In one recent example, a store-owner had enough of petty thieves stealing from customers. He found that our justice system failed to secure convictions even when perpetrators were caught red-handed or police were presented with overwhelming video evidence.
So the store owner used evidence from in-store cameras to produce poster-size photos of the criminals. He put up these photos in plain sight near his shop entrance. As a result, the thieves gave his premises a wide berth. Customers felt safe. Business improved.
Visible action deters crime. Regrettably, I suspect our big stores focus on secret procedures to improve security – so secret consumer’s think nothing is being done.
More overt measures are necessary.
Stores and shopping mall management must act to make shoppers feel safe. Consumers
must see that guards are on duty and look purposeful and prepared.
Consumers are not fools. They know some premises attract crime because they look like soft targets or because staff are complicit.
Talk to customers. Assure them their security is paramount, that staff screening is rigorous, that CCTV and other measures are in place.
* Aki Kalliatakis is founder of The Leadership LaunchPad, a consultancy dedicated to raising standards of customer care.
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Page 8 shopping & retail SA // October 2014
Daylight robbery at the shopsWhen a stick-up doesn’t mean a price riseby Aki Kalliatakis*
According to information reported to the CGCSA over the past year, 33% of all shopping centre robberies over the last year involved cash whilst 19% of the
robberies targeted cellphone stores. The remainder of the incidents targeted jewellery, tobacco and liquor.
Year-on-year incidents of crime at shopping centres have increased by 13%. Gauteng is the highest targeted province with 51% of the reported incidents, followed by the Western
Cape with 20% and KZN with 10% of the incidents reported to CGCSA. The remaining reported incidents occur in the other provinces, with Northern Cape being the least targeted.
“The dramatic increase in cellphone-related armed robbery is worrying,” said Dr Graham Wright, head of the Consumer Goods Crime Risk Initiative (CGCRI).
“This shift of focus to cellphone stores requires greater focus on risk mitigation measures, security standards and best practices.”
The CGCRI is a business unit within the CGCSA and which specialises in reducing crime vulnerabilities of its members across the retail industry.
“Through the collection and analysis of crime information, the CGCRI formulates relevant best practices aimed at assisting retailers in mitigating crime incidents,” said Wright.
“Having and overall picture of crime threats across the different industries allows us to assist the SAPS to make linkages and
spearhead efforts and maximise the use of resources.
“We believe that the creation of an inter industry anti-crime collaborative platform is critical to the resolution of the crime challenges facing the industry and overall improvement of partnerships across the industry and between various stakeholders,” Wright said.
Consumer Goods Council of South Africa (CGCSA), Crime Risk Initiative, has expressed concern over the recent spike in armed robberies aimed at retailers, including jewellers and cellphone stores, situated within shopping centres.
Consumer Goods Council of South Africa condemns latest shopping mall robberies
retail
Old entrance
New entrance
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Flora Centre is located on the corner of Ontdekkers Road and Conrad Street in Florida North, Roodepoort.
The shopping centre enjoys excellent exposure onto Ontdekkers Road,
which is a major thoroughfare, and it is also located approximately 1,2 km from the N1.
The shopping centre is surrounded by both low and high-density residential dwellings as well
as other commercial properties and is very well supported by the local community.
The refurbishment of the property is nearing completion and has been very well received by both tenants and patrons.
The refurbishment entailed a number of cosmetic upgrades, the construction of a new parking deck and the construction of a new drive through facility for Nando’s.
Flora Centre is made up of approximately 20 000 m² retail space and approximately 3 500 m² office space spread over five levels.
The shopping centre is anchored by Pick n Pay and includes tenants such as The South African Post Office, Nedbank, Absa Bank, Truworths, Clicks, Sheet Street, Pep, Capitec Bank, Pick n Pay Liquor, Ackermans, Wimpy and PNA. We have recently secured a Health Club who will be taking up approximately 2 000 m² as well
as an Oriental Market which will be occupying approximately 3 000 m².
The Oriental Market will be made up of 32 smaller retailers offering a range of products. Both of these tenants will be occupying premises on the lower level and both are expected to be trading this year. A number of longstanding tenants have also upgraded their own premises and reopened new shops.
Introducing Flora Centre as a potential site for your brand
shopping & retail SA // October 2014 Page 9
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This sector, comprising 668 franchised systems, with just over 30 000 franchised outlets and 17 franchise business sectors, is a significant employer of manpower employing
more than 300 000 people nationally.
For those wanting to enter the sector, one of the big questions to address is what industry would suit them best?
“Take for example the number of hours you are happy to dedicate to the project,” advises Richard Mukheibir, CEO of Cash Converters.
“For example, fast food franchises often require dedicated long hours and if you are not prepared to put in the extra time and make a full time commitment this may not be the option for you. On the other hand, many retail franchisees, while happy to commit, still want weekends and evenings free, so this is a better option for them.”
Then there is the question of capital. Many, if not all, start-up businesses face the challenge of insufficient capital.
For those looking to open a franchise this challenge is still a reality but perhaps less of an obstacle as financial institutions base financing decisions on a strong business plan and security.
“Ideally one should look for a business with an established model and a good track record. A successful brand gives you a far greater chance of securing the finances needed,” says Mukheibir, using a franchise like Cash Converters as an example.
“We have a tried and tested global formula with intellectual capital from over 21 countries and we offer the major benefit of an international model. This goes a long way in making financial institutions pro investing in your business.” Mukheibir advises that limiting
risk is critical when starting a franchise business and points out that size is definitely a factor in start-ups.
“Rather first start by finding a business on a smaller scale to cut your teeth on. The principles of running a business are the same irrespective of size. Principles including managing customers, accounts, administration and so on are all pieces that make up a business, regardless of the size of the business, so rather start small, be successful and in three to five years you can expand your store.”
A pre-requisite for success is getting through the hard times, says Mukheibir. “It also helps if the business you started has multiple revenue streams to buffer you from the bad times. All businesses run into problems at times but if you can think and move quickly, ‘fail fast’ if you’re going to fail at all, and nail your business model, this significantly improves your chances of success.”
Franchising is definitely not for everyone and franchisors recognise the importance of selecting the right personality for their franchise system upfront. “We always ask: does this potential franchiser’s character fit with our business model? If not, there’s very little chance of success and we won’t encourage or back that particular applicant,” says Mukheibir.
He advises potential franchisees to be honest with themselves as to their motives, their health, lifestyle and family situation to see if all these fit into the plan to become part of the sector.
“Generally any new business owner needs drive and motivation. If you do fit the mould and have what it takes to be a franchisee, have chosen the right brand and are prepared to work hard, you’ve got a great chance of mitigating your risk and building a successful business,” he says.
franchise
Franchising remains a thriving and growing sectorThe franchise sector in South Africa continues to grow and thrive despite testing economic conditions.
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Richard Mukheibir, CEO of Cash Converters
Branded gift cards have become one of the most common features of a shopping mall and while most consumers are aware that it acts as a marketing and branding tool, not
many landlords are aware of other benefits a gift card could bring to a centre.
Tutuka, the company that provides prepaid options to retailers, recently completed a survey of 40 shopping centres around South Africa, with results showing that gift cards do more than just offer centre branding.
Survey results show that the gift card market is growing. “When consumers buy gift cards at centre kiosks, the average load is R493, indicating that R500 is the sweet spot,” says Tutuka’s Drisha Nair.
“They’re prepared to put high value into these cards, and we can also see that these customers tend to spend more during their mall visits than customers who don’t buy gift cards.”
Gift card spend varies across the different regions which reflects economic differences. Gauteng shopping centres lead with an average load value of R673, followed by KwaZulu-Natal at R508 and the Western Cape with R413.
Doug Mayne, Managing Director of The Primedia Lifestyle Group, the shopping mall marketing company owned by Primedia Unlimited, adds: “We understand the crucial role the gift card has within successful retail centres. In fact our marketing teams on the ground regularly include them in their centre strategies.
“We find that a truly integrated approach to the art of marketing shopping centres is that they must include draw cards for consumers to visit those centres, and that includes offering the prime tenants great facilities, exciting promotions and events and value adds like the staple gift card which offers consistent revenue to a centre.”
The survey also showed that about 33% of all gift cards sold are to corporate customers, with an average load of R718. Recipients of corporate gift cards spend exponentially more than their private counterparts.
Stats show that the two factors that most affect corporate spend are the range of shops available and how close they are to the centre.
“SMS vouchers are also popular with loyalty programmes such as ABSA Rewards, Amex Rewards, eBucks, and Investec Rewards,” says Drisha.
“Loyalty companies report a steep rise in people choosing SMS vouchers over other physical goods that the rewards
programme may offer, because of the simplicity of the mechanism, and the range of choices that it offers them.”
The numbers show that branded gift card spend represents just under 1% of the overall
turnover of the shopping centres that offer them. This shows that they’re no longer simply
nice to have – they’re real revenue drivers, and they encourage corporate spend.
shopping & retail SA // October 2014 Page 13
opinion
Gift cards, do they work?In short, yes, they work.
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Overview
When the Italian owners of two highly successful Durban-based restaurants approached us to help them bring their franchise to Johannesburg, we jumped
at the opportunity. Remo’s Fratelli is a family run business founded on the twin values of quality and craftsmanship.
No effort or expense is spared in the preparation and presentation of their authentic Italian fare and our task was to create a space which clearly communicated these values to their patrons.
Careful attention to detail was the secret to the success of this design. We researched and debated every element of the design from the naturally coloured mosaic tiles to the Italian leather used on the banquet seating. We studied European restaurant, bakery and deli design and combined the elements we loved best to create one space that delivered so much more than just a sum of the individual parts.
Brief and initial conceptWhat started out as a small café with a limited menu has now turned into an established company fuelled by a passion for excellence.
Remo’s was expanding to Johannesburg and the task fell to us to design a restaurant which
captured the strong family values of authenticity, entrepreneurship and a spirit of adventure. Our approach was to create a space filled with the kind of theatre usually only encountered in the culinary style capitals of Europe. From the centrepiece bar to the immaculately clad waitrons in their full length aprons, everything about the space had to speak of a passionate commitment to gastronomic perfection.
ReasoningBy completely re-imagining the interior space, we were able to transport patrons to the eateries of Florence, Milan, Brussels, Paris and Rome. We continued a resurgent European tradition of attaching a deli and bakery to the main restaurant. Thereby maximising the establishment’s value to its patrons ie, not only can they sample the amazing dishes sold in the restaurant, but also take home the finest Italian ingredients for use in their own kitchens.
Brick built walls and arches paired with natural stone mosaic floors, speak of strength and longevity. In a world where so many establishments don’t make it beyond their first year, this is a clear signal to patrons that Remo’s Fratelli is here to stay. Not only that, but also the intention is to become part of their patrons’ family ritual. A place to congregate to enjoy life, food and family.
Design elementsThe Bar – without doubt the centrepiece of the design and the heart of the restaurant. It makes full use of the double height volume. The bar counter is literally a work of art. The counter mouldings were handmade and the top then fabricated from tin.
There is a generous marble work surface for the preparation of drinks and patrons can stand or sit at the bar for a drink. Brass handbag hooks are provided for security. Industrial wall sconces with Edison style lamps top giant chalk boards, sign written in a retro-contemporary style.
The bakery – the inclusion of the artisanal bakery area adds a wonderfully “European” feel to the dining experience. The smell of freshly baked bread permeates the establishment and bakers can be seen going about their business through glazed brick built arches. The use of steel window frames enhances the feeling of industry as one watches the bakers retrieve piping hot buns from the elongated ovens with their wooden bread paddles.
The deli – from which homemade artisan bread, cakes, croissants, quiches, brownies, imported meats and cheeses, olive oils, pasta and sauces can be bought, has an old school feel whilst incorporating state-of-the-art
refrigeration and meat slicers for the preparation and display of the finest charcuterie in town. Take away treats and sandwiches are collected as espresso is drunk and conversation is made.
La Famiglia – we could think of no better counterpoint to the contemporary/retro space than the introduction of a carefully curated collection of family photos. This is an age old tradition as evidenced in so many continental restaurants and what better way than using authentic photos capturing the amazing exploits of this fascinating family and their love for motorsports.
Layering – multiple layers of detail all contribute to the richness of the Remo’s experience. The use of modern design and manufacture techniques twinned with traditionally high quality materials such as brass, marble and Italian leather combine to give the space a tangible sense of authenticity. The use of mouldings throughout the scheme is a constant reminder of the artisanal nature of the food being served.
Timber mouldings can be seen around the bar and interior arches. Marble mouldings are evident on the bar counter, in the bathrooms and around the imposing fireplace. We commissioned ceiling tiles moulded in tin from the same artist who made the bar top.
awards
Remo’s MaximillianoBest Restaurant – Retail Design & Development Awards 2014 (A South African Council of Shopping Centres Initiative)
shopping & retail SA // October 2014 Page 17
While some retailers may be left in the gaps of the market, others are jumping at the opportunity to engage more with current and new consumers.
With a need for convenience and efficiency in today’s world, the demand for online shopping has increased with large retailers developing online ordering systems exclusively for their stores and products.
But where does this leave the smaller retailers? Often the sheer cost of having a stand-alone system developed and implemented prevents them from exploring the advantages of online order management, which could, at the end of the day be costing them potential business and further growth of their customer base.
CompuClearing, a 30-year-old JSE listed company, with experience in providing software solutions for niche industries, is now
providing a locally hosted and developed easy to use system for those wishing to start taking orders online.
PikIT is an innovative online order management solution designed to offer any business the opportunity to join the online marketplace With seamless implementation and integration through your own website, retailers have full control of their orders with a fast and efficient user interface for consumers.
The versatile nature of the system enables it to branch into other industries or services that would benefit from having an online order management tool. From wholesalers to retailers, to hotels and restaurants the system is customisable to suit almost every business need.
The evolution of online shopping is rapidly being integrated into everyday life. With the ability to purchase almost everything online, this growing trend is becoming an increasingly popular method for shopping.
technology
Take your store online today
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Retailers doing, or wishing to do, business in Africa would be well-advised to take into account that, for most African consumers, the mobile phone is the primary
lifestyle and business device. The high levels of mobile penetration also unlock doors to other basic services that most citizens of the developed world take for granted.
Many people in Africa have no formal banking account, so access to financial services is limited. Mobile money services such as MPESA and MTN Mobile Money lower the barriers to entry for the unbanked population to become part of the formal banking fold, with all the economic opportunities that brings.
One size does not fit allMobile transacting is similarly bringing real cost-saving and value-adding benefits to the lives of consumers. Mobile loyalty, discounts, rewards and payment services add previously unseen value to the shopping experience. Retailers that are investigating pan-African expansion or have already started their
cross-border rollout will know that individual territories have their peculiarities and unique local customs that offer opportunities and challenges alike. The services offered in each of the territories should cater for these peculiarities.
Ensure consistencyWhile the ability to adapt to unique conditions on the ground is paramount, two aspects of the mobile transacting implementation need to remain consistent across territories: the brand needs to be presented in a uniform manner, and the customer experience at the till point should be similar regardless of where the customer is shopping.
Don’t limit your reachDifferent population groups will have different mobile tech profiles. Locking customers into a smartphone or feature phone-only ecosystem is a recipe for failure. Successful mobile strategies in the retail environment need to be as inclusive as possible in order to gain mass adoption. A singular focus on the type of mobile transacting offered is also not wise. Differing levels of infrastructural development between
countries means certain services will be far more likely to gain adoption on a mass level.
Enable the right valueIn territories where the cost of living is comparatively high, or the population is culturally price or deals driven, retailers may want to focus on mobile coupon and discount campaigns, while countries with an unsophisticated banking sector may see a greater emphasis on mobile money services. In the more developed territories where retailers face stiff competition for market share, a focus on mobile loyalty and rewards campaigns that encourage positive brand association may bear the most fruit.
Future-proof your strategyMobile technology and use cases are changing rapidly. Keep your options open and don’t lock yourself into a particular tech. Opting for an open mobile transacting platform that can be rolled out in a single integration to all stores and one that enables the full range of mobile transaction types will smooth cross-border initiatives and dramatically reduce the cost to
the business. It also has the benefit of future-proofing mobile strategy – when a new service goes to market, a single integration can instantly enable the service at every till point where the platform is installed.
A final wordTrue pan-African success will depend on retailers’ ability to adapt to the nuances offered by each territory, while still maintaining a uniform brand and offering customers a consistent experience at the till point. Adopt an open and interoperable platform that enables any type of mobile transaction, present or future, with a single integration. Take advantage of the reduced costs, ability to quickly adopt new mobile transacting services as they come to market, and smoother cross-border customer experience that such a platform brings.
On a continent that is undeniably mobile-first, having a future-proof cross-border mobile strategy should be a fundamental element of any ambitious expansion strategy. Is it part of yours?
Much has been said of Africa’s use of the mobile phone and its potential to transform the way business is done on the continent. A recent study by telecoms company Ericsson found that there will be 635 million mobile subscriptions in sub-Saharan Africa, growing to more than 900 million by 2019. Most African citizens will access the internet for the first time through a mobile phone, a trend that is set to continue as Africans work around weak or non-existent landline infrastructure.
Mobile transacting simplified
by Howard Moodycliffe, head of marketing and international, wiGroup
technology
Mobile tech can be determining factor in pan-African success
“There is significant demand for affordable, on-trend fashion and we are pleased to introduce yet another Africa-first
fashion debut. The opening of the Forever21 store will further entrench Canal Walk as the premier, quality fashion destination in the Western Cape,” says Hyprop CEO Pieter Prinsloo. Trendy US youth fashion brand, Forever21, opened its first store on the African continent on Saturday, 13 September 2014 in Hyprop’s leading super-regional mall, Canal Walk.
Headquartered in Los Angeles, Forever21 boasts over 600 stores worldwide including in the Americas, Asia and Europe.
The 1 300m2 Canal Walk store has a clean, modern feel and will include 70 000 items of
women’s fashion with seasonal basics and active wear, the latest Forever21 denim and contemporary ranges, as well as a wide range of accessories, shoes and lingerie. Forever21 endeavours to inspire customers’ shopping experiences by providing a captivating and exciting store environment with never-ending flow of fun and on-trend fashion at great value.
Linda Chang, Forever21’s General Merchandise Manager says: “We strategically chose the vibrant and fashion forward city of Cape Town to launch in South Africa and are excited by its potential.”
Prinsloo concludes: “Establishing a relationship with leading international fashion brands such as Forever21 aligns with our strategy of driving a vibrant tenant mix and offering shoppers access to popular leading labels.”
First Forever21 store opens in Canal Walk
shopping & retail SA // October 2014 Page 19
retail
The next generation of Woolworths store has arrived at the Rosebank Mall bringing customers a contemporary, modern and world-class retail experience with large format digital images.
Customers can now enjoy both food and clothing as well as a WCafe all in one convenient location. The store relocated form The Zone, Rosebank.
Woolworths Rosebank: introducing a new generation of Woolworths stores
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In fact, colour can account for up to 85% of the reason people buy one product over another, according to the Colour Marketing Group, a professional organisation for colour designers in
Alexandria, Va.
Colour, therefore, has a profound influence on the emotion of a consumer. It affects how a person behaves and can dramatically alter movement patterns of consumers as well as influence their shopping patterns. In children, the colour associations are still being formed which is why they respond so well to the bright primary colours found in toys, children’s books and toy stores.
The reason that we react so dramatically to colour, is because colours help us make sense of our surroundings. In fact about 80% of information reaches our brains through our eyes.
We are all wired through evolutionary survival instincts to have certain emotional responses to colours. These responses are reasonably uniform but there are a few cultural differences. For example, yellow is a sacred colour in the Chinese culture, but signifies sadness in Greeks and jealousy in the French.
In western civilizations, white is the colour of purity and widows wear black as a symbol of mourning. However, in many Asian cultures,
brides wear black whilst white is the color of death in China.
In terms of the practical application of colour in effective retail store design, the following basic guidelines should be followed:
Warm colours – reds, oranges and brownsThese are inviting and reassuring to shoppers. Oranges evoke emotions of joy that will decrease anxiety and increase dwell time. In other words, happy customers will linger longer in your store and the longer people spend time in your store, the higher the chances of them making a purchase. Certain shades of orange are also known to stimulate one’s appetite, which is extremely useful for restaurants.
Higher intensity colours such as red are used very successfully in many fast food outlets where the aim is to increase purchase decision speed and move people through the space faster. Retail in turn can make use of bright colours like red or yellow to grab customer’s attention. Red means stop and yellow for example is the colour that is first perceived by the retina. In the correct lower frequency shades, softer colours can appear more sophisticated and represent opulence which supports a higher end shopping experience.
Cool colours – light blues and light greensLight blues are said to be reminiscent of the ocean and sky which are elements that
engender a sense of peace. These are therefore effective as a calming device in slowing customers down, and as we know, relaxed customers are prone to buy more. It is however not as effective in a restaurant as it is, for example, in a bar where blue stimulates one to order another drink. Shades of light green or deeper green can on the other hand stimulate a sense of peace, freshness and health. This colour is a fantastic support for health food stores, pharmacies, etc. Darker greens, on the other hand, have a strong reference to affluence and high quality items.
Purples and pinksPurple possesses some of the qualities of both red and blue and represents an air of aristocracy, mystery and spirituality. Shades of pink are energetic and fun and are useful when women are required to support the idea of romance.
Blacks, grays and whitesBlack is dramatic and can be perceived as youthful. It is also very practical in a retail space. It is useful as flat blackout colour to support products that are quite colourful. However, one is also programmed to view black as a backdrop for information. This is therefore applied in areas to inform customers about products and product pricing. Black or dark grey is also often used for ceiling space to black out unsightly services and is useful to make one focus lower down to where the colour and products are on display.
White in turn, can of course be seen as the absence of all colour, and similar to black can serve as the background for more colourful signage, information or visual merchandise. In the correct application, similar to black, white can support the correct product as the hero especially if it is colourful as in food. Black has been used for this effect quite successfully in packaging, most notably of course in the Woolworths food stores
Although the effect of colour on human behaviour is well studied and documented, one is often amazed at how many retailers can, and still do, get this wrong. Apart from all the other tricks applied in retail, the one major psychological influence that all retailers can easily and relatively cheaply take advantage of, is colour.
Colour can mean everything to a successful store in fact, I would go so far as to say that it is less about creating the most beautiful shop, and more about creating the kind of store that responds naturally to human behaviour and instinct, the most primary of them being a shopper’s response to colour.
The psychology of colour in retail designColour can have a huge influence on shopper behaviour in store. From evoking a sense of calm with blue, to creating urgency with red; retailers need to understand how the psychology of colour in retail design can impact their bottom line.
retail
Colours can increase brand recognition by 80%, according to a 2007 study by psychology and management researchers at the University of Loyola, Maryland.
on Retail Store Designby Callie van der Merwe – CEO of Design Partnership
The Influence of Colour
retail
With the successes of last year the Congress will delve deeper into the pan-African retail challenges and opportunities.
As part of the World Retail Congress Series, recognised as the meeting places of the retail calendar for senior executives and directors of the industry, Retail Congress Africa is an entirely unique event. Over 250 global retail leaders will meet in the Sandton Convention Centre on 18 and 19 November 2014 to discuss, debate and define the future of retail across Africa.
In response to the rapidly changing and diversifying marketplaces across the continent, Retail Congress Africa goes to the heart of the retail opportunity: understanding the new African consumer across new channels with insights into global retail intelligence, with an Africa market focus.
Agenda highlightsJoin Retail Congress Africa to hear how effective and prosperous businesses understand consumer trends and running their outlets in the most promising countries:
Macroeconomic view on sub •Saharan AfricaRegionalisation: Doing business •across Africa
Country case studies on Nigeria, Angola, •Ghana, Mozambique, Kenya and UgandaHow to plan your retail expansion based •on property growth trends
Confirmed speakers 2014 include:David North,• Group Strategy and Corporate Affairs Director, Pick n PayRamanathan Hariharan,• CEO, Landmark Group-Max Greg Solomon,• Chief Executive, Mcdonald’s South AfricaNeel Shah,• Business Development Manager, NakumattKeith Brouze,• CEO, House of BusbyGreg Azzopardi,• Managing Director Real Estate, Mr PriceDr Al-noor Rawjee,• Chairman, ADC Thebe Ikalafeng, Founder & Chairman, •The Brand Africa InitiativeFrans van der Colff,• Head of Africa & International, Fruit & Veg CityAlasdair Musselwhite,• Director, East African BreweriesAlex Mathole,• Regulatory & Corporate Affairs Group Executive, Tiger BrandsChristine Service,• Country Manager, Disney, South AfricaTaiwo and Kehinde Okunoren,• Co-Founders and Directors, Okunoren Twins
More information can be found at www.retailcongressafrica.com
Retail Congress Africa 2014 is proud to announce it will be returning to Johannesburg and has already confirmed an exclusive line-up of speakers and sessions.
Retail Congress Africa 2014 is back for another year in Johannesburg
