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Shopping Site Evolution Sieng Van Tran Sieng Van Tran TradeDoubler Summit 2008 TradeDoubler Summit 2008
Shopping Site Evolution
Sieng Van TranSieng Van Tran
TradeDoubler Summit 2008TradeDoubler Summit 2008
Love, Rock n Roll & ......
What's love got to do with it?
Emotional Commerce
Encourage participation
Social ComputingSocial ComputingConsumer demand -> idea -> tribes -> sales Consumer demand -> idea -> tribes -> sales
Key trend
Strategy for shopping sites of the futureStrategy for shopping sites of the future
Lower Cost Structure
Growth
Lower Prices
Selection & Convenience
Sellers/Suppliers
Customer Experience
Traffic
Self Organised Growth
You Don’t Have to Pay for Google Love
Be like Water! And you will find more Google Love Be like Water! And you will find more Google Love
