Date post: | 09-Apr-2017 |
Category: |
Design |
Upload: | namita-maheshwari |
View: | 248 times |
Download: | 2 times |
ShopwiseYour shopping assistant mobile app !
Now get rid of the helplessness you feel while shopping in unfamiliar places.
ByNamita MaheshwariCUA, M.Des, B. Arch
Executive intent and Suggested model
Executive Intent :
This will be a recommendation app, which will be based on the feedback given by other users, and the other trust factors generated by authorizations, certifications, images etc..
It will help the user to be directed to right shops in the chosen area, as per his need.
The app will also have features which came as insights from the research-eg. Language barrier, safety, while shopping in unfamiliar places
Suggested Model :
Since this is a purely recommendation app, location based advertisements will be the capital generator.
It could eventually become a hybrid app for other travel and shopping based apps.
To get more registrations give shopping based incentives
Why I chose mobile ?
Shopping as an activity is ‘unplanned’ and ‘on the go’
It has all the required features needed while shopping- GPS, Camera, sharing options etc.
Phones are much more handy- imagine carrying a bigger device along with all the shopping bags.
Are you kidding me!!!
I have all those features and much
more
Project Plan
Activity Time required Experts Involved
Research 5 days UX Designers, Ethnography researchers
Research Analysis 2 days UX Designers, Ethnography researchers
Presenting to Stakeholder 1 day Developers, designers, business
Changes Implementation 1 day UX Designers
Information Architecture 3 days UX Designers
Review and changes 2 days UX designers, business, developers
Design Concepts 5 days UX Designers
Review and implementation 2 days UX Designers, business, developers
Session with User 1 day UX Designers, users
Visual Design + UX design 5 days UX Designers, Visual Designers
Internal review 1 day UX Designers, Visual Designers
Review with client 1 day Client, Visual team, UX team, Developers
Development team 1 month Developers, UX Designers
Note: Constant reviews and workshops helps bring all stakeholder on same page, so there are lesser changes later.Consider enough buffer time. Also the VD team and UX team will be working parallel once the key flows are identified
Res
ear
chD
esi
gn
VD
and
De
velo
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ent
The Shopping Eco system
EnvironmentConnected ServicesUsers
BuyerSeller
Crowded
Unsafe
Access to money
Transportation
Artefacts
Unfamiliar languages
Things-Gifts, clothes etc.
Stand and boards
FurnitureHaggler
Research on eco system of shopping helps one understand the behavioral pattern of the App user
Persona 1Supriya Nauriyal- Travelholic Shopoholic
30, Designer, ConsultantMumbai, Shanghai
Smart Phone expert user
Travelling is Supriya’s first love followed by shopping. She makes sure she travels at least once in a year and preferably a foreign location, or destinations which are very unfamiliar to her. Supriya keeps at least a day aside for shopping for herself and her folks back home. Though locals are helpful there is a major language barrier. She keeps looking at her phone for help but gets very fragmented information. She is also concerned about her data usage.Supriya has a travel blog where she writes about her experiences and hopes it will help other people travelling to the same place.
“ Like in India, I know I can bargain and get good deals anywhere, but in an unfamiliar place communication and trust becomes a huge issue”
Drives while shopping- Good deals, trust
Blocks while shopping- Language and safety, helplessness, too much choice or no choice, trust, data usage
Fundamental Needs- Freedom, safety, esteem, creative
Culture imbibes- Economic traveler, Independent and organized
Persona 2
Neeraj Maheshwari-Hate to but Have to Shop
35, Senior Executive Pune, Mumbai
Smart Phone expert user
Neeraj is a senior executive in his company and his job takes him places. Though Neeraj hates to shop he likes to see his family happy when he gets gifts for them.Due to time constraint and basic impatience during shopping, he ends up going to the mall and spending too much money on things he knows he can get at half the price. He feels further bad about not buying anything special for his family.
“ I shop like how men shop, just go pick and buy, but when I am outside I would really appreciate some help in terms of right places and right things to buy”
Drives to shop- Proximity, quality and trust, Blocks to shop- Very high prices, don’t know the right places and also right things to buy
Fundamental needs- Esteem, egoistic, love and care for family
Cultural imbibes- Budget shopping, comparing
A loose plan:
Plans a day for
shopping in her
itinerary
Shallow Research:Does some basic research on local markets Decision making
Feels lost once in the shopping space, doesn’t know where to begin
Way Finding:Uses her GPS to reach the market
Shopping language barrier: Finally decided to buy but not able to bargain due to language
Takes help:Ask the locals but does not trust them
Scenario, Task flow and opportunity points
Recommendations Trust factors CommunicationEasy way findingTips and tricks
Why didn’t I buy anything special from this place
Did I buy anything worth
I am a terrible shopper, why don’t I have someone to
help me?
Why didn’t I do some
research?
Shopping just became an unhappy experience
Did he charge me right?
How do I bargain?
What about the quality?
Are there other places I could have gone to?
An inconsistent and fragmented shopping experience
Did they really enjoy the Shopping experience ?
Concept Evolution-
Sketching out Ideas,Rapid paper prototypes,Brainstorming and feedback are some of the methods before the concept is conceived
Content Inventory and Information ArchitectureShopwise mobile
App-Select Location
Select type of Item, by giving keywords Left Menu
See the list view of the recommended shops
Expand to see more
View the map
Add recommendation
Download
Add photoWrite a review Star rating
Add a new recommendation
What did you shop
Shopping lingo
Tips and tricks
Safety alerts
Notifications
Help Centre
Your account
View menu
Map View
List view
Mark coordinates, landmarks
Call the shop
View the cost
Incentivize
Incentivize
Photo Gallery view
Wireframes- To find a shop and review it
The home page
Location based advertising to generate revenue
Selecting the type of item, the tabs show the most popular items in the area
Click on maps to get the direction
Click on add comment to give your review
The get direction function will work like GPS apps. Incase of download, it will jus show the map
Gallery x
Wireframes- Home page content
The right menu for selecting the available feature
Read more to see the general shopping information about the place
Download the information about the place to be able to use it in offline mode
View Menu:Showing different type views
Home Page
Submit
To add a new review.
There will be an ‘genuine comment’ statement further to submit
12:45
Type what you are looking for?
clothes Jewelry
Leather bags
paper aroma
dosa Jewelry
Best deals at Casablanca.. Click f
at
Auroville, Pondicherry
Read More
SHOPWISE
Paper craft
Change location
12:45
Auroville, Pondicherry
I recommend“Royal fashions”
1km away
Cost Rs.300 to 2000
“One of the best places I have been to for shopping in Pondicherry. Best scarves and shoes”
“I am coming back over here. Best prices and best quality”
Clothes
More reviews Your review
“One of the best places I have been to for shopping in Pondicherry. Best scarves and shoes”
1km away
Visual Design and UI Exploration
The background picture-changes as per the location.Will slide up in case of all the other screens other than home page
The tabs will shift as per the length of the word, but maximum two tabs in a row
Dynamic advertisement band
Home Page Expanded view of Shop