SureTrunk for ShoreTel

Introducing a Path to Extending ShoreTel Into the Cloud

Neil DarlingEtherSpeak

(866) Ether-IPshoretel@ietherspeak.com / ndarling@ietherspeak.com

Who Are We?• EtherSpeak is Your ShoreTel Certified

Technology Partner for Enabling Cloud Based Services Including Voice, Video Bridging and Fax-Over-IP

• Only Certified ShoreTel Technology Provider that is ShoreTel “Customer Proven” & “Partner Proven”

• We provide SIP Trunks – or “Business-Telephone-Lines-Over-Internet” allowing for enterprise savings consolidation or elimination of legacy POTS / PRI; Advanced Redundancy; and International DID routing options for customers

EtherSpeak Features

• SureTrunk Native - SureTrunk is a NATIVE SIP service offering providing a reliable alternative to CPE-based TDM or SIP Trunking hardware-based solutions

• Virtual Numbering Option: Utilize virtual local or toll-free telephone numbers, available from virtually any area code in the USA / CAN

• RedundaTrunk: Advanced auto-failover to alternative SIP or PRI sites automatically

• SureTrunk e-Bill: Hassle-free centralized billing – all sites on one bill

• BurstaTrunk: Customers only billed monthly for amount “high-water mark” of concurrent calls – eliminate waste and show tangible ROI that is key for technology refresh and closing the deal

EtherSpeak Benefits

• Savings from Bursting option, when combined with leasing, enables clear path for sales people to enable new sales – partners are ready!

• Value from centralized billing includes greater ease, convenience and less administrative hassle

• SureTrunk now includes free video-interconnection between ShoreTel users utilizing web cameras and Life Size Video conference room systems

• THIS JUST IN… “ShoreTel IN”: Future will include FREE phone calls between all SureTrunk for ShoreTel customers! All customers may call any other ShoreTel customer and not incur any per minute charge (trunk access fees still apply) on network.

What Value Does EtherSpeak Bring to ShoreTel Customers?

• Cost Savings: SureTrunk provides no CapEx and administrative savings with SureTrunk Centralized Billing

• Redundancy: SureTrunk provides seamless re-direction in the event of an outage, or on-site problem - connects to another site upon error condition (RedundaTrunk service option)

• Affordability: SureTrunk provides High-Water Mark Billing. Customers only pay at highpoint of what they use concurrently (BurstaTrunk service option)

• Flexibility: SureTrunk provides seamless connectivity for ShoreTel; Providing DID access to most of North America and now some of the Europian Union

Introducing BurstaTrunkWhere are the Low Hanging Dollars for Savings?• Your Customers are Over-Provisioned

Enterprise customers utilize on average about 40% to 65% of provisioned lines on a monthly basis

• Your Customers are Under-ProvisionedSpikes in call volume should not justify long-

term OPEX. Wasted OPEX drain$ a business!• EtherSpeak with BurstaTrunk provides a unique

method for right-sizing customer OPEX

Real Life Example of Value of SureTrunk with BurstaTrunk. . .

• Current Carrier

– 2 PRIs w/ 46 lines - $5,000/month including usage & LD, EVERY MONTH!

– $2,000 for additional equipment

– 6 weeks for install

• EtherSpeak SureTrunk w/BurstaTrunk– This particular month, 33 trunks

used, total bill was $1304. The customer only paid for their maximum concurrent calls, not 46 like they did with their PRIs!

– No new equipment, no new lines installed. $250 install fee, and cost for additional ShoreTel licenses

– This solution was implemented within hours instead of weeks

This customer is saving approx. $3,700/month or $44,000/year! What impact does this have on your budget if you have an extra $44,000?!?

ShoreTel and BurstaTrunk

Internet / MPLS

EtherSpeakSession Border

Controller

EtherSpeak Core VPN Router

PSTN Origination

and Termination

PSTN Origination

and Termination

PSTN Gateways

VoIP Peering

VoIP Peering

Main Office – ShoreTel Director &

- 6 Trunks with a “Burst” -

ShoreGear

Customer provided with ability to make any number of simultaneous calls –

- providing they have ShoreTel SIP licenses and adequate bandwidth for highest amount of expected calls.

Tunnel.a

IPSEC Tunnel for Signaling

192.168.0.0/24 Office Subnet

All Sites on One Bill!

- Customer only billed for 33 concurrent calls for given month!

- Compared with a 46 Channels / PRI, Customer would save on 14 unused trunks in this monthly example

Inbound / Local Free; Customer only billed on 1 + dialing & inbound toll-free utilization

Calls calculated on 6 second billing increment

ShoreTel Client Office A

SureTrunk Connection

Bu

rstaTru

nk B

illing

Resu

lts

Carrier MPLS Hand-off

Carrier MPLS Hand-off

Legacy PSTN

POTS / PRI

Legacy PSTN

POTS / PRI

SureTrunk Monthly Concurrent Call Calculation Based on Customer CDRs

• Requires only 6 trunk commit with BurstaTrunk• Customers may Burst to whatever level of concurrent usage they require – while only paying for what they use – and not paying for what they don’t use!

o Example: Stationer / Printing Company has SureTrunk with BurstaTrunk and replaced 4 PRI’s from Telepacific Now with SIP – They only use 33 concurrent calls instead of paying for 92 channels PRI – They only pay for what they use – and they always have what they need for seasonal business spikes!

ShoreTel and BurstaTrunk

• Imagine one bill for all of your sites!

• Then imagine centralized billing – and centralized trunk utilization with BurstaTrunk – Only pay for actual number of concurrent calls Enterprise-Wide!

• Right-sizing OP-EX is much easier with SureTrunk

• Customers experience 40% to 70% monthly savings

ShoreTel and Centralized Billing

ShoreTel and e-Billing

Internet / MPLS

EtherSpeakSession Border

Controller

EtherSpeak Core VPN Router

PSTN Origination

and Termination

PSTN Origination

and Termination

PSTN Gateways

VoIP Peering

VoIP Peering

Main Office – ShoreTel Director &

- 6 Trunks with a “Burst” -

ShoreGear

Customer provided with one bill regardless of number of sites

SureTrunk with BurstaTrunk option provides ShoreTel customers the most cost-effective method for managing monthly recurring expense

Tunnel.a

IPSEC Tunnel for Signaling

192.168.0.0/24 Office Subnet

All Sites on One Bill!

- Convenience of one bill to pay for all customer offices

- Enables with BurstaTrunk, customer is able to only pay for trunks used – no more wasted capacity

Inbound / Local Free; Customer only billed on 1 + dialing & inbound toll-free utilization

Calls calculated on 6 second billing increment

ShoreTel Client Office A

SureTrunk Connection

Su

reTru

nk C

entralized

Billin

g

Carrier MPLS Hand-off

Carrier MPLS Hand-off

Legacy PSTN

POTS / PRI

Legacy PSTN

POTS / PRI

SureTrunk Monthly provided on one easy to undertsand bill and easy to use customer portal

• We provide local numbers from virtually any location in USA, Canada and now Europe• All inbound calls are free*• Eliminate the hassle associated with dealing with dozens of local telcos• EtherSpeak SureTrunk simplifies, saves and enables your ShoreTel in a whole new way with Virtual Numbering

ShoreTel and Virtual Numbering

ShoreTel and Virtual Numbering

Internet / MPLS

EtherSpeakSession Border

Controller

EtherSpeak Core VPN Router

PSTN Origination

and Termination

PSTN Origination

and Termination

PSTN Gateways

VoIP Peering

VoIP Peering

ShoreTel Director with DID numbers availability for 95% USA and 80% of CAN

ShoreGear

Customer provided with DIDs from virtually any LATA in USA / CAN / UK

- All calls flow inbound (originate) from EtherSpeak to customer ShoreTel over Internet or MPLS connection

Tunnel.a

IPSEC Tunnel for Signaling

192.168.0.0/24 Office Subnet

All Sites on One Bill – or One Bill per Site

- EtherSpeak provides direct-dial number availability in 95% of USA, 80% of CAN and 50% of UK

SureTrunk VN Features:

Inbound / Local Free; Customer only billed on 1 + dialing & inbound toll-free utilization

- DIDs have option for inbound only – or 911 compliance with auto routing to local 911 center (PSAP).

- Inbound only: numbers are for inbound routing only and should not show up in caller-id

ShoreTel Client Office A

SureTrunk ConnectionCarrier MPLS

Hand-off

Carrier MPLS Hand-off

Legacy PSTN

POTS / PRI

Legacy PSTN

POTS / PRI

SureTrunk Monthly Concurrent Call Calculation Based on Customer CDRs

SureTrunk Disaster Recovery

Internet / WAN MPLS

EtherSpeakSession Border

Controller

EtherSpeak Core VPN Router

PSTN Origination

and Termination

PSTN Origination

and Termination

PSTN Gateways

VoIP Peering

VoIP Peering

Remote OfficeBackup SIP Switch location

Main Office – ShoreTel Director &

Main SIP Switch location

ShoreGear

ShoreGear

VPN tunnel terminated from primary and secondary customer locations to EtherSpeak’s edge.

In the event of connectivity or site failure – inbound calls routed to secondary SIP switch; or tertiary PRI / POTS through PSTN

Tunnel.a

Tunnel.b

IPSEC Tunnel

192.168.0.0/24 Office Subnet

192.168.10.0/24 Office Subnet

74.84.203.x/24

If primary connection fails – EtherSpeak will send and receive calls from site B’s connection and secondary ShoreTel switch

Outbound calls routed to secondary ShoreTel switch in the event of failure

Inbound calls automatically directed to secondary ShoreTel switch / tunnel – or via PSTN to POTS / PRI

System auto-detects error condition

SureTrunk DR provides 2 call paths, a local DID; free-local; free-inbound and 100 minutes of included 1 + long distance

With DR enabled, ShoreTel customers recover from PSTN outages quickly and painlessly

ShoreTel Client Office A

ShoreTel Client Office B

Primary ShoreTel Switch to SureTrunk Connection

Secondary ShoreTel Switch to SureTrunk Connection

Carrier MPLS Hand-off

Carrier MPLS Hand-off

IPSEC TunnelEncryption Domain

Src: 192.168.10.b Dst: 172.26.a.b

Legacy PSTN

POTS / PRI

Legacy PSTN

POTS / PRI

Legacy PSTN

POTS / PRI

Legacy PSTN

POTS / PRI

• Suitable for every customer that wants peace-of-mind• SureTrunk DR is available in case of an outage• Provides two-call-paths, a local DID, unlimited local and 200 minutes of long distance

• Example: Medical Technology Company 2 SIP trunks in the event of PSTN failure• Now with SIP – Outages can be easily managed

SureTrunk Disaster Recovery

Next Steps:

- No Obligation Trial Provided –

Just send an email to:ShoreTel@ietherspeak.com to

request free trial

• 703-649-0025 Direct Dial / 703-795-6111 Cell• ndarling@ietherspeak.com

Neil Darlingwww.suretrunk.com

www.suretrunk.com www.switchtrunk.com www.ziptrunk.com www.ocstrunk.com