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© 2014 SAP SE or an SAP affiliate company. All rights reserved. 1 Internal SAP Analytics Frederic Chartier, Analytics Solutions Sales Andreas Forster, Predictive, HANA & BI Presales June 13 th , 2016
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© 2014 SAP SE or an SAP affiliate company. All rights reserved. 1Internal

SAP Analytics

Frederic Chartier, Analytics Solutions SalesAndreas Forster, Predictive, HANA & BI PresalesJune 13th, 2016

Legal Disclaimer

The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This

presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to

pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned

therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms

directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information

in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided

without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a

particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP

assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP´s willful misconduct or

gross negligence.

All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from

expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates,

and they should not be relied upon in making purchasing decisions.

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 3Customer

SAP – The Big Picture

HANA Cloud Platform

(Micro-) Servicese.g. Hybris as a

Service

IoTPlatform

IoT

Suite

Applications

S/4HANA

Platform

HANA Platform

VORA

any DB Hadoop

Digital BoardroomIcon

BI Suite & EPM

Business Warehouse

Analytics

Applications

Extensions

AnalyticalApplications

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 4Customer

A Closed-Loop Portfolio is our Unique Advantage

Data Integration

SAP Analytics

Business Intelligence

Planning, Budgeting, and Simulation

Prediction and Forecasting

Data Warehousing and Big Data

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 5Customer

Our vision

Own the Cloud Analytics market with a real-time cloud platform – unifying Business Intelligence,

Planning-Simulation and Predictive

Lead the cloud wave, leveraging SAP’s momentum in moving & creating data in the cloud with

Success Factors, Ariba, Fieldglass, Hybris, Cloud for Customer, HCP, our IoT platform and S/4

HANA

Be the best end-to end analytics portfolio for SAP and agnostic scenarios in cloud, hybrid and

on-premise scenarios

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6Customer

Our Strategy & Portfolio: SAP Analytics

Software-as-a-service in the public cloud

SAP BusinessObjects Cloud

SAP Digital Boardroom

All analytics capabilities

in one product (BI, Predictive, Planning)

Consumer-grade

user experience

Embedded and

standalone

High-performance,

real-time platform

On-premise and/or private cloud deployment options

SAP BusinessObjects Enterprise

BI suite reporting,

visualization, and

discovery (Lumira 2.0*,

WeBI, Crystal, Analysis

for Office, etc)

Business

Planning and

Consolidation

Predictive

Analytics 3.x

BI EPM Predictive

LEAD THE CLOUDDeliver new analytics capabilities,

built natively on HCP

INNOVATE THE COREModern, at scale

on-premise deployments

DW & Data Management

BW on HANA

HANA native

Data

Warehouse

Enterprise

Information

Management

*Lumira 2.0 includes planned convergence of Lumira 1.x and Design Studio 1.x.

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 7Customer

Our Strategy & Portfolio: SAP Analytics

Software-as-a-service in the public cloud

SAP BusinessObjects Cloud

SAP Digital Boardroom

All analytics capabilities

in one product (BI, Predictive, Planning)

Consumer-grade

user experience

Embedded and

standalone

High-performance,

real-time platform

On-premise and/or private cloud deployment options

SAP BusinessObjects Enterprise

BI suite reporting,

visualization, and

discovery (Lumira 2.0*,

WeBI, Crystal, Analysis

for Office, etc)

Business

Planning and

Consolidation

Predictive

Analytics 3.x

BI EPM Predictive

LEAD THE CLOUDDeliver new analytics capabilities,

built natively on HCP

INNOVATE THE COREModern, at scale

on-premise deployments

DW & Data Management

BW on HANA

HANA native

Data

Warehouse

Enterprise

Information

Management

*Lumira 2.0 includes planned convergence of Lumira 1.x and Design Studio 1.x.

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 8Customer

We continue to innovate our on-premise BI Portfolio

BI Platform

Information Access [ Mobile | Portals ]

ReportingDashboards & Analytical

ApplicationsAgile Data Discovery

ERP: SAP Business Suite and

other ERPsUnstructured data in

Social Media and HadoopOLAP Cubes MS ExcelOracle, DB2, MS SQL and many

other DBs

BW,TeraData,

other DWsSAP HANA

Capitalizing on market momentum by protecting the investments customers have made in their

existing BI infrastructure while showing customers the path to the cloud

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 9Customer

We continue to innovate our on-premise BI Portfolio

BI Platform

Information Access [ Mobile | Portals ]

Web Intelligence & CrystalLumira 2.0*

(combined Lumira and Design

Studio)

Analysis Office

ERP: SAP Business Suite and

other ERPsUnstructured data in

Social Media and HadoopOLAP Cubes MS ExcelOracle, DB2, MS SQL and many

other DBs

BW,TeraData,

other DWsSAP HANA

Capitalizing on market momentum by protecting the investments customers have made in their

existing BI infrastructure while showing customers the path to the cloud

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 10Customer

Our Strategy & Portfolio: SAP Analytics

Software-as-a-service in the public cloud

SAP BusinessObjects Cloud

SAP Digital Boardroom

All analytics capabilities

in one product (BI, Predictive, Planning)

Consumer-grade

user experience

Embedded and

standalone

High-performance,

real-time platform

On-premise and/or private cloud deployment options

SAP BusinessObjects Enterprise

BI suite reporting,

visualization, and

discovery (Lumira 2.0*,

WeBI, Crystal, Analysis

for Office, etc)

Business

Planning and

Consolidation

Predictive

Analytics 3.x

BI EPM Predictive

LEAD THE CLOUDDeliver new analytics capabilities,

built natively on HCP

INNOVATE THE COREModern, at scale

on-premise deployments

DW & Data Management

BW on HANA

HANA native

Data

Warehouse

Enterprise

Information

Management

*Lumira 2.0 includes planned convergence of Lumira 1.x and Design Studio 1.x.

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 11Customer

SAP BusinessObjects Planning and Consolidation

Standard Model

Embedded Model

Optimized for S/4HANA

Business users owned and

managed applications for both

planning & consolidation

Planning & consolidation in

SAP BW context combining the

best of 3 worlds:

• BW-IP planning engine

• BPC User Experience

• HANA In-Memory acceleration

Pre-delivered Planning (&

Consolidation*) content with real-

time interaction with S/4HANA

transactional and master data

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 12Customer

Our Strategy & Portfolio: SAP Analytics

Software-as-a-service in the public cloud

SAP BusinessObjects Cloud

SAP Digital Boardroom

All analytics capabilities

in one product (BI, Predictive, Planning)

Consumer-grade

user experience

Embedded and

standalone

High-performance,

real-time platform

On-premise and/or private cloud deployment options

SAP BusinessObjects Enterprise

BI suite reporting,

visualization, and

discovery (Lumira 2.0*,

WeBI, Crystal, Analysis

for Office, etc)

Business

Planning and

Consolidation

Predictive

Analytics 3.x

BI EPM Predictive

LEAD THE CLOUDDeliver new analytics capabilities,

built natively on HCP

INNOVATE THE COREModern, at scale

on-premise deployments

DW & Data Management

BW on HANA

HANA native

Data

Warehouse

Enterprise

Information

Management

*Lumira 2.0 includes planned convergence of Lumira 1.x and Design Studio 1.x.

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 13Internal

Digitise through Predictive Analytics(also called Data Mining or Machine Learning)

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 14Internal

Predictive

Best product • Additional health cover

at the right time • September

In the right channel • Personal meeting

with the right advisor • Pierre Brunner

Optimize

Pierre

Interaction

CreatePredictive

Models

• Sales-History

• Social Media

• Demographics

• Click-Behaviour

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

• Market Situation

• Company Strategy

• Products

• Cost StructureOperationaliseyour strategy

Learn from experience to optimise the futureExample: Optimise Cross-Selling / Up-Selling

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 15Internal

SAP is the“Auto”-mode for creating predictive modelsData Mining without Statistics degree

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 16Internal

Optimal model selected

automatically

Automated and simplified by SAP Predictive Analytics

3 Months

1 Week

Data

aggregation

Data pre-

processingSampling

Predictive

model

creationTesting

Inter-

pretation

Application

to business

Simple GUI Automated Automated SimplifiedApplication

to business

Real Life Example: 1 person x 7 days = 400 models vs. 6 people x 8 weeks = 20 models

SAP is the“Auto”-mode for creating predictive modelsData Mining without Statistics degree

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 17Customer

SAP Focus on Predictive Analytics

Number of

developers

KXEN, 2013

Number of developers

SAP Predictive

algorithms alone,

2015

20

100

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 18Internal

Predictive becoming pervasive

• Dedicated

• Integrated

Hybris Marketing

Successfactors

Preventive Maintenance and Services

Customer Activity Repository

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 19Internal

Needle and Haystack

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 20Internal

The haystack keeps getting bigger

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 21Internal

The needle keeps getting smaller

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 22Customer

THANK YOU!


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