Date post: | 13-Aug-2015 |
Category: |
Design |
Upload: | madiazderivera |
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Return of Investment (ROI)
the benefit to the investor resulting
from an investment of
some resource.
User Experience (UX)
the overall experience of a person using a product such as a website or computer applicaBon especially in
terms of how easy pleasing it is to use
UX to really mean User Experience
Design/Research/
Testing
Have you ever heard your boss, your client, or anyone ask you “Do we really need to do this UX thing? What do we get from doing this? How Sulit is it?” How do you answer and jusBfy UX? Let me help you out with answering that quesBon.
The problem only gets worse as IT grows ubiquitous. This year, organizations and governments will spend an estimated $1 trillion on IT hardware, software, and services worldwide. Of the IT projects that are initiated, from 5 to 15 percent will be
abandoned before or shortly after delivery as hopelessly inadequate. Many others will arrive late and over budget or require massive reworking. Few IT projects, in other words, truly succeed.
The average company spends about 4 to 5 percent of revenue on information technology, with those that are highly IT dependent--such as financial and telecommunications companies--spending more than 10 percent on it. In other words, IT
is now one of the largest corporate expenses outside employee costs. Much of that money goes into hardware and software upgrades, software license fees, and so forth, but a big chunk is for new software projects meant to create a better future for the organization and its customers.
In fact, studies have shown that software specialists spend about 40 to 50 percent of their time on avoidable rework rather than on what they call value-
added work, which is basically work that's done right the first time.
Badly defined requirements
Poor Communication
among customers,
developers, and users
Stakeholder poliBcs
Reasons Why Projects Fail
User Research
Storyboarding, Prototyping, and
Personas
User Testing and
Iteration
How UX Help Projects Succeed
• Improve Performance
• Increase Exposure
• Improve Credibility
• Reduce Resource Burden
• Increase Sales
• Improve Performance
• Increase Exposure
• Improve Credibility
• Reduce Resource Burden
• Increase Sales
• Improve Performance
• Increase Exposure
• Improve Credibility
• Reduce Resource Burden
• Increase Sales
Goals
• Improve Performance
• Increase Exposure
• Improve Credibility
• Reduce Resource Burden
• Increase Sales
Goals Measurement • Reduce number of user errors • Increase ease of use • Increase ease of learning
• Increase traffic/ audience size • Increase number of return visitors when appropriate (retain users) • Increase number of new visitors (attract users) • Increase number of visits from search
• Increase user satisfaction • Increase trust in the system Increase number of visits referral
• Reduce development costs • Reduce development time • Reduce maintenance costs • Reduce redesign costs • Decrease support costs • Reduce training needed • Reduce documentation costs
• Increase transactions/ purchases • Increase product sales
Have a baseline - a before and
after to see the difference and
measure effect.
Source data to which you base your
assumptions. Gathered through
Analytics, User Testing, or with
other UX Research methods that gather
measurement.
A Magic One-Size-Fits-All formula for
the ROI of UX)
It does not exist.
Track what you can or track your
own!
• Improve Performance
• Increase Exposure
• Improve Credibility
• Reduce Resource Burden
• Increase Sales
Goals Analytics/Testing • Reduce number of user errors • Increase ease of use • Increase ease of learning
• Increase traffic/ audience size • Increase number of return visitors when appropriate (retain users) • Increase number of new visitors (attract users) • Increase number of visits from search
• Increase user satisfaction • Increase trust in the system Increase number of visits referral
• Reduce development costs • Reduce development time • Reduce maintenance costs • Reduce redesign costs • Decrease support costs • Reduce training needed • Reduce documentation costs
• Increase transactions/ purchases • Increase product sales
• Improve Performance
• Increase Exposure
• Improve Credibility
• Reduce Resource Burden
• Increase Sales
Goals Survey and other Methods
• Reduce number of user errors • Increase ease of use • Increase ease of learning
• Increase traffic/ audience size • Increase number of return visitors when appropriate (retain users) • Increase number of new visitors (attract users) • Increase number of visits from search
• Increase user satisfaction • Increase trust in the system Increase number of visits referral
• Reduce development costs • Reduce development time • Reduce maintenance costs • Reduce redesign costs • Decrease support costs • Reduce training needed • Reduce documentation costs
• Increase transactions/ purchases • Increase product sales
• Improve Performance
• Increase Exposure
• Improve Credibility
• Reduce Resource Burden
• Increase Sales
Goals Research • Reduce number of user errors • Increase ease of use • Increase ease of learning
• Increase traffic/ audience size • Increase number of return visitors when appropriate (retain users) • Increase number of new visitors (attract users) • Increase number of visits from search
• Increase user satisfaction • Increase trust in the system Increase number of visits referral
• Reduce development costs • Reduce development time • Reduce maintenance costs • Reduce redesign costs • Decrease support costs • Reduce training needed • Reduce documentation costs
• Increase transactions/ purchases • Increase product sales
User Research
Storyboarding, Prototyping, and
Personas
User Testing and
Iteration
How UX Help Projects Succeed
• Improve Performance
• Increase Exposure
• Improve Credibility
• Reduce Resource Burden
• Increase Sales
• Improve Performance
• Increase Exposure
• Improve Credibility
• Reduce Resource Burden
• Increase Sales
Goals Measurement • Reduce number of user errors • Increase ease of use • Increase ease of learning
• Increase traffic/ audience size • Increase number of return visitors when appropriate (retain users) • Increase number of new visitors (attract users) • Increase number of visits from search
• Increase user satisfaction • Increase trust in the system Increase number of visits referral
• Reduce development costs • Reduce development time • Reduce maintenance costs • Reduce redesign costs • Decrease support costs • Reduce training needed • Reduce documentation costs
• Increase transactions/ purchases • Increase product sales
Take the plunge into UX.
Understand the tools, use its
different methods, and measure,
measure, measure.