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CoCreation und CollaborationHow to start a CrowdstormJörn Hendrik AstKreuzberg, Juli 2013

IDEAS FROM OUTSIDECan be realized!

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IDEAS FROM OUTSIDECan be beautiful!

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labor

networks

data

capital

assets

then nowemployees

contractorsother organizations

traditional media(tv, newspapers,

out of home)

purchase / brokersgenerate directly

banksprivate equity

public markets

purchaseleasebuild

exptertise, opinion, feedback from the crowdexpert crowdscustomer crowdspublic crowds

access networks from the crowdssocial networkssharable content

big data from crowdsdata as a by-productvery low cost data production & access

crowdfundingaccess capital from the crowds

collaborative consumptiondirect access to assets from the crowds

SOME CONTEXTLets roll the dice.

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CONTEXTThe past: Brainstorming

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Alex F. Osborn (the O in BBDO)“when it comes to thinking, let’s try to act as if we were two people – at one time, a thinker upper, a producer of ideas; at another, a weigher of ideas”About 65 years ago

CONTEXTThe future: Crowdstorming

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BRAINSTORMING + LOW TRANSACTION COST =CROWDSTORMING

jovoto is a crowdstorming* platform to solve creative challenges with a global community of creative professionals.

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*crowdstorming = brainstorming at scale

LIMITED DESIGN EDITION FOR VICTORINOXD

esign & Branding

TaskThis project challenged the community to create designs of a uniqueness that would evoke impulse purchases. Overall, the client‘s intention was to become „more than a red pocket knife“.

Results• More than 2,500 creatives from 61

countries participated• 10 designs from the project are now

available as a limited design edition

Specifics• The 10 awarded designs were sold

more than 72% better than all previous limited design editions.

Further Information• final result: bit.ly/jvto-vic • Media Coverage (W&V, german): bit.ly/

jvto-vic2

PR

Jury

PUBLIC

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LIFE EDITED - THE APARTMENT OF THE FUTURE

TaskThis project dared the creatives to design a 420sf apartment in a way that would combine sustainability and environmental responsibility with a free and social lifestyle.

Results• more than 4,500 architects, designers

and other creatives participated• despite the complex task, there were

298 entries with over 6,000 detailed versions

Specifics• 650,000+ page views on the project

page lifeedited.com• 15000.000+ media impressions• In May 2012, the winning idea was

implemented in an apartment in New York Soho.

Further Information• final result: bit.ly/jvto-le • Video of the completed apartment:

bit.ly/jvto-hill

PR

Jury

PUBLIC

Architecture & Interior Design

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CAMPAIGN IDEAS FOR GREENPEACE

TaskA change to renewable energy was crucial. The client was looking for a logo and keyvisual including a tagline.

Result• More than 315 detailed designs with

881 variations were submitted• There were more than 1,500 comments

and 8,000 votings on the idea

Further Information• final result: bit.ly/jvto-green

Com

munication

PR

Jury

PUBLIC

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WHY CROWDSTORMING?

Unlimited Access to Talent• There is always more talent outside than

inside an organization• jovoto allows you to capture this outside

talent to foster innovation and build competitive advantage

1 Art of the Possible• If you solve your task with a very large pool

of talent this results in a broad screening of the art of the possible.

• Traditional methods aren‘t cost efficient when it comes to generating a comparable bandwidth of inspiration.

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Better results• Crowdstorming begins with an open call for

participants.• Taking part is voluntary and thus a question of the

participant‘s motivation only.• The freedom to participate fosters a better

motivation that in return results in better outcomes

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Crowdstorming allows to outsource creative tasks via the web to talent residing outside the own organization.

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PROCESS OVERVIEW

Briefing Social Creative Process

Community Experts Client

EvaluationResult

Crowdstorming can only be successfully when organized and managed from end to end. Our holistic approach opens the idea funnel and closes it in the end.

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HOW JOVOTO WORKS – The Art of the Possiblejovoto turns your challenge into an inspiring creative project. From the creative brief to the evaluation of the results - the entire process is structured and quality controlled by jovoto.

Social Creative Process

Art of the PossibleBriefing

Collaboration & Competition• A unique blend of collaboration and

competition (co-opetition) is sets a new standard in work culture

• This interdisciplinary approach produces new and fresh ideas

Transparency• At all times, you have direct insight

into the creative process• Thereby you can follow the

evolution of ideas from early sparks to fully polished concepts

Feedback• Other talents‘ input helps creatives to

improve their ideas• Seeing the ideas evolve creates invaluable

learnings re: the own brand / company

Fun• The combination of fun

competition and positive work culture drives better results

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HOW JOVOTO WORKS – Evaluation

Art of the Possible

After the project the large amount of submitted ideas will be vetted through a fast and cost efficient filtering process. jovoto offers the right tools to identify the best results.

External Filter• Jury Voting: Evaluation by selected judges and

experts• Facebook Voting: Evaluation through fan

communities on Facebook.• Target Group Voting: Evaluation through

qualified target groups and lead consumers

Your Decision• Intuitive online tools

enabling your employees to easily vote on ideas

• Presentations & Workshops• Idea books

Community Filter• In depth evaluation by the

community• Customizable evaluation criteria

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Start your project on jovoto and work with our global creative community.

Jörn Hendrik AstSales & Marketing

+49 (0) 30 80 20 878 14+49 (0) 171 369 53 36jhast@jovoto.com

jovoto GmbH Prinzessinnenstraße 20

10969 Berlin

www.jovoto.com16