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Joe Short Short’s Brewing Company Bellaire, Michigan The Plentiful Promotional Plan Jillian Emerson ADV 492
Joe Short
Short’s Brewing Company Bellaire, Michigan
The Plentiful Promotional Plan Jillian Emerson ADV 492
PASSION
Pilgrimage
Proposed ProcessFirst Phase
Creating Buzz & Word Of Mouth
Posting UpPhase Two:• Checking-In
Restaurants & Bars : Shorts on TapGrocery Stores
The Pint Size Contest
LaunchSocial MediaPR
Submission Ends
Phase 3
EndsOnline
Fair & Finals
Voting Ends
The Upper Hand
Performance
Interaction Increase followings through social media Attendance at Fair
Sales Volumes Winning
Purposed $
Grand Prize• 1st Place: Sandwich & Beer - $500
Over-Time for employees• Social Media – 2 employees• Help for the event – 5 employees
The Promising Proven – Ground-Breaking :
Short’s Brewing Company
