SHOSi

COMPANY DESCRIPTIONCompany History and Ownership

• Online shopping was boring and anti-social. • Wanted to make it fun and social like real

world shopping.• Approached but was rejected by Instagram. • Started our own company—SHOSI!• ShoSi will be a LLC (limited liability company)

owned and operated by seven partners:

Mission and Vision

• Mission--To bring ease and innovation to every shopper.

• Vision--To become the leading centralized application for social media users offering a simplified yet customized shopping experience. 

Value Proposition

• For social media savvy online shoppers aged 18-29, Shosi is an application that compared to Like2Buy, simplifies the shopping experience in a unified app making it fun, visual, easy, and social.

Start-up Funding and Objectives

• Each person put in their share in order to get the total $250,000.

• Primary objectives over the next few years: • Achieve the break-even through the first 3

years’ operations• Become a market leader• Build a strong user base• Create partnerships with well-known retailers

Products and Services

• Allow users to follow the stores they love, and view products posted in a selection of categories.

• Users can shop from directly within the app, or share favorite items with friends via an image with a link to a site that compiles all the product’s information which can be purchased.

SWOT ANALYSISStrengths

• bridge between ecommerce and social media• easy to access & use• convenient• consumers can discover similar or new

products• benefits for both small and large companies• authorized retailers ensures quality• many product categories

Weaknesses• customers need to be tech savvy• depended on retailers• inexperienced management• limited capital/funding• no brand recognition

Opportunities• international market• minimal/low competition• bridge between social media and ecommerce• partnership with many retailers• celebrity partnerships/shopping list

Threats• large companies like Amazon adopting our ideas• competitors like like2buy who are filling a similar need• non-verified retailers (we cannot build trust!)

PEST Factors

Political

• Net neutrality • Online sales tax• Regulations on

Social Media and E-Commerce

Social• Demographics• Social trends• Sensitive topics

Economics

• Recessions• Interest rates• Unemployment

rate

Technology

• Incorporate latest technology

• Cater to different devices and Operating systems

COMPETITOR ANALYSIS

Amazon/eBay/Like2Buy Shosi

Sales · Amazon and eBay have a large market share.· 50% increase in sales on joining Amazon Marketplace.· Shows all the trends.

· Shosi does not have a market share yet.· New Venture.· Shosi shows users the current trend.

Customer Acquisition

· Loss to the manufacturer’s brand value and identity.· Not a very appealing place for customers who are brand conscious.

· Manufacturers maintain their brand identity. · Shosi also works in the interest of people especially the millennials who are brand conscious.

Marketplace Infrastructure

· The variety and all in one aspect is offered.· Similar recommendations to all users.

· The variety and all-in-one aspect is offered here as well· Shosi helps you have it and own it and be it in no time.

Amazon/eBay/Like2Buy Shosi

Marketplace Fees

· Amazon and eBay do not charge sellers a fixed price. · Indulges in requesting customers for gift wrap options and charging further for such offers.

· ShoSi would charge a fixed price for the sellers.· Does not indulge in making such offers.The difference in the revenue is compensated by provisioning advertising space on the ShoSi site and app for the different manufacturers/sellers/ brands.

Keeping Inventory in Sync

· They are responsible for having the products stocked up. · Their reputation can be affected.

· Like2Buy platform implemented by Curalate has not been advertised to its full extent and it says it’s a click away to the shopping cart, but it’s actually many clicks away.

· ShoSi is not responsible in stocking up the items.· ShoSi’s brand image will not be affected by it.· Using ShoSi is very convenient and is just a click away to user’s shopping cart.

CONSUMER ANALYSIS

SOCIAL MEDIA ACTIVIST

• Frequently purchase merchandise online

• Easy access to the retailer’s site

• Image Search

IMPULSE BUYER

• Follows celebrities• Posts several pictures• Able to see what

others like and buy• Trending topics and

productsLUXURY BUYER• Large, disposable

incomes• High end products• Early adopters

MARKETING STRATEGYProduct Market:

App MarketTarget Market: 18 –

29 Year OldsUnique Selling PointsPicture Search

What’s Trending

Authorized Retailers

“For social media savvy online shoppers

aged 18-29, Shosi is an application that

compared to Like2Buy, simplifies

the shopping experience in a

unified app making it fun, visual, easy, and

social.”

MARKETING PROGRAM

Price Place

Free App • Mobile App Stores• Apple• Android• Windows

• Website

Promotion Product

• Celebrities• Kim

Kardashian, Taylor Swift, Katy Perry, LeBron James

• Social Media Influencers• Jenna Marbles,

Marques Brownlee, Wellington Campos, @upcloseandstylish

• Authorized Retailer Promos

• Brand Name: Shosi

• Packaging: User-friendly interface in a simple clean look

• Product Description: Help savvy social media shoppers shop in a unified app

• Functionality• Profile Set Up

vs. Guest

SOSHi Interface

FINANCIALS

EVALUATION & CONTROL

Reach• New App users• Unique Users• Unique Visits• New app users who create profiles

App Details • App Frequency – how often the app is

opened• App Length – how long they app is

used• “Depth” of Visit – how many screens

they go through• Ad Time – how long does a user spend

looking at an ad• Bounce rate – if a user leaves the app

once it is opened• Number of authorized retailers

Plan Profitability

• Help to determine if we are meeting objectives in marketing strategy• Market

Share Analysis

• Financial Analysis

• Are we using the right ads

• Number of clicks

Efficiency Strategic

• Amount of Type on App

• Ease of Use

• Reaching target market or not• Check user

profiles and popular social media accounts not yet researched

Q&A SESSION