Should travel agencies bother with AdWords?

?To use or not to use Google AdWords?

It's not really a question of if you should do it, but rather why you should do it.

#1It’s ROI positive if done

well

It’s very exact and very measurable, you know

where each of your marketing Euros goes and what you get in

return.

Your ROI on pay-per-click advertising

should be positive -AdWords gives you a lot of control to help

achieve that.

The key is in audience targeting!You need to be able to target your audience very precisely in order to convert them to

buyers.

#2 

Your competition is doing it

Try to do an easy Google search, type the name

of the service you’re selling most.

See any of your competitors there?

It’s highly unlikely you don’t.

Search engine results page – Ad areas in red rectangles

70% of people in the U.S. who purchased package holidays did so online and more than 85% of people will research a

holiday online before buying!

#3You get more visibility than you

normally could

Every marketing channel has its specifics and a

prevalent type of audience that uses it to

find you.

AdWords allows you to choose the terms and keywords for which your ads show - you

increase your visibility.

 

#4It

strengthens your brand awareness

AdWords can help with building your brand

awareness – it can lower your cost per aquisition,

increased Word of Mouth and more.

You can advertise via banners, text ads, animations or even interactive ads, and

reach over 86% of total online population.

 

Tripadvisor on mobile. Not much in the way of choices

#5It strengthens

your SEO

Fixed organic rankings are a thing of

history and you can’t know what your position

on Google is.

Studies show that organic and paid

keywords together get more clicks than an organic keyword.

Using AdWords you can tell exactly which phrase the

visitor used when he clicked your ad, and you can

even relate that keyword to some action.

#6 It’s not that hard to

learn

General workflow:

1. Create an AdWords account 

2. Create a campaign (pick text ads or image ads, choose who you want to show your ads to and when)

3. Create and add group (type in the ad text, upload pictures, etc.)

4. Choose audience targeting (Keywords, interests, categories, placements)

5. Set up budgets, and make an initial payment

 There’s an even simpler version

of AdWords - AdWords Express that can be a good

choice for small tour operators or travel businesses.

  

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Blog article „Should travel agencies bother with AdWords?”: http://blog.itravelsoftware.com/2014/08/should-travel-agencies-bother-with-adwords/

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