SHOULD YOU PUT YOUR PRICES

ON YOUR WEBSITE?

20 YEARS ONLINE

I’ve been helping businesses with their social media since before the launch of Twitter or you could get a Facebook

account outside a US university

Consulting in social media since 2005

STEVEN LEWISDirector, Taleist

1. ARE YOU IN

YOUR COMPETITORS’ PRICE RANGE?

ARE YOU COMPARABLE? Being higher or lower priced than competitors needs explaining

IF YOU’RE MORE EXPENSIVE, YOU NEED A WEBSITE THAT MATCHES

If your price is more (or less) than your competitors, you need to

communicate why, which might be better done in person.

And if it’s much more expensive, you definitely need a website that

supports that. You’re not going to sell an Armani jacket on a website that

makes you look like Kmart.

2. IS EVERYONE ELSE DOING IT?

WILL YOU BE LEFT OUT? You might not even be asked if your competitors are transparent

YOU NEED A GOOD REASON TO ASK PEOPLE TO JUMP THROUGH A HOOP YOUR

COMPETITORS DON’T

If someone cruises a few websites harvesting pricing information from

enough competitors, they’re probably not going to jump through

some extra hoops to get price information from.

They’ll could rule you out and take the negotiation to the next stage

with your competitors.

3. COULD IT

GET YOU GOOGLE LOVE?

WILL IT GET YOU VISITORS?Publishing your prices could get Google to send you traffic

PEOPLE SEARCH FOR FEES, SO PUBLISHING THEM

COULD ATTRACT SEARCH RANKING

The price of a service is one of the things people specifically search for.

If your competitors aren’t providing that information, it could give you an

advantage when Google starts sending you people at the research

stage.

4. DO YOU GET TYRE KICKERS?

PRICING QUALIFIES CUSTOMERSNo more time-wasting calls from people without the budget

SAVE TIME AND EMBARRASSING

CONVERSATIONS BY GETTING STRAIGHT TO THE

PRICE

Sometimes the cost of something is outside the reach of many people

looking for it.

You can save them and you some time by getting quickly to the price.

On the other hand, sometimes people only “don’t have the budget” because they don’t understand the

value of the service.

When you explain it, the budget might change.

5. WHAT’S IT

WORTH?

WHAT’S IT WORTH?Get an email address in exchange for the information

ONCE YOU HAVE SOMEONE’S EMAIL

ADDRESS YOU CAN FOLLOW UP WITH AUTOMATED

MARKETING

If pricing information is scarce, it might be valuable enough for

someone to give you their email address in return for you sending

them a pricing guide.

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