Show 659.28.13

GOOGLE : KEYWORDS LOST

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• There’s a bit of information that you need to know now if you are doing online marketing for your website.

• Google Keyword Data, what searchers are typing in to find you, is now gone – finished, kaput – no longer there.

• The day many SEO professionals hoped would never come, but feared eventually would, apparently has arrived today. It appears that Google has cut off keyword data altogether.

• We have a focus on that REALLY BIG news and what to do about it….on the Edge!

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EDGE OF THE WEB

• Good Afternoon / I’m Erin Sparks / Joining Me In Studio

Is Matt Roberts / Thomas Brodbeck from Site Strategics

and Doug Karr From Marketing Tech Blog

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Marketing Trends / And The Cutting Edge Internet

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• NOW / LET’S FIND OUT WHAT’S HOT OF THE PRESS IN TODAY’S WEB WORLDINTERNET MARKETING NEWS INTRO

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Segment 1: News• SEARCH ENGINE LAND : SEO Companies Fined Over

Fake Reviews / Matt McGee

• SEARCH ENGINE LAND : MPAA: 82 Percent Of Searches Leading To Pirated Content Come From Google / Matt McGee

• SEARCH ENGINE WATCH : Google to Ditch Cookies, Start Tracking Users With Anonymous Identifier? / Jennifer Slegg

• TECHCRUNCH : Google+ May Finally Matter Thanks To YouTube Comments / Josh Constine

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Coming UpTwo years ago it happened – Secure Searching for Logged-in Users

Inside of Google Analytics, the keywords logged-in users were using to find sites, weren’t being displayed.

It was bothersome, and was taking visibility away from anyone who was tracking the performance of their web site.

This Month: Secure Searching Being Made Default For Everyone

The keywords are gone – they are going away. What it is – and why was it done – and what it means to your success – coming up next segment

Segment 2 :

KEYWORDS LOST

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INTRO• Two years ago it happened – Secure Searching for Logged-in

Users

• Inside of Google Analytics, the keywords logged-in users were using to find sites, weren’t being displayed.

• It was bothersome, and was taking visibility away from anyone who was tracking the performance of their web site.

• This Month: Secure Searching Being Made Default For Everyone

• (Apocalypse Now)

• The keywords are gone – they are going away. What it is – and why was it done – and what it means to your success – coming up next segment

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EDGE OF THE WEB• Thanks For Listening / I’m Erin Sparks / Joined By My

Colleague Tom Brodbeck with Site Strategics / Check Us

Out At Site Strategics Dot Com / We Are Your Local

Internet Marketing Management Company / We

Do Cost Effective Web Design / With Google – Yahoo –

Bing Search Engine Marketing Management That Not

Only Provides You Great Rankings On Searches But Also

Translates Into Actual Sales

• Come In, Have A Cup Of Coffee And Let’s Talk About

Your Online Success

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AND – NEW SERVICE FROM SITE STRATEGICS

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We are the fast & easy way for small businesses to make Mobile AppsWe talked about how many apps are being launched daily, more apps are launched than babies being born daily! The reality is that with the adoption of the mobile devices and the “second screen” marketing, the ability to connect with consumer loyalty is stronger than ever. Building an app can connect you to your customer

It’s easy and fastWe have templates for:• Restaurants• Realtors• Lawyers• Bands• Sports• Churches• Professional Services

• The day many SEO professionals hoped would never come, but feared eventually would, apparently has arrived today. It appears that Google has cut off keyword data altogether.

• Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google has switched all searches over to encrypted searches using HTTPS. This means no more keyword data will be passed to site owners.

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#EDGETALK : KEYWORDS LOST

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• Encrypted Google searches don't pass the keyword data through to websites, thereby eliminating the ability to track users by their keyword searches.

• The biggest impact for many site owners has been not being able to segment users by keywords within their web analytics software.

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#EDGETALK : KEYWORDS LOST

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• Quote from Google:

• “We want to provide SSL protection to as many users as we can, in as many regions as we can — we added non-signed-in Chrome omnibox searches earlier this year, and more recently other users who aren’t signed in.

• We’re going to continue expanding our use of SSL in our services because we believe it’s a good thing for users…. The motivation here is not to drive the ads side — it’s for our search users.”

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#EDGETALK : KEYWORDS LOST

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• WHAT DOES THAT MEAN TO ME?

• You’re blind

• For Marketers, SEO Agencies, Web Site Owners, anyone who looks at traffic coming to any site – knowing what keywords area being used was essential in seeing swings of improved keyword traffic, and on top of that – what searchers were most interested in.

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• How This Impacts Marketers

• In an article from Business2Community by Shelly Kramer:

• In the simplest terms, as a marketer, it’s important for me to know what keyword terms drive traffic to our clients’ websites.

• That information drives our website content strategy, our lead generation strategy, our blog content strategy, even our social media content strategy.

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#EDGETALK : KEYWORDS LOST

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• For instance, if I’ve got a client that sells little girls’ accessories, and I know there’s a lot of search traffic for the phrase “girls red tutu” (instead of, say the phrase “red tutus for girls”) I’m going to make sure my product descriptions on the website use that phrase, my blog content uses that phrase and my social media content utilizes that phrase.

• That’s like using honey to draw the bees. You do the homework to find out what it is they are searching for, then make sure your marketing messages and content speak in the language customers and prospects use when they are searching.

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• Another example: say your company makes a software product that’s a project management tool for B2B companies. And you know that certain keyword terms drive a lot of traffic to your website, and that traffic tends to convert at a fairly high rate. Obviously, you’ve likely been using those keyword terms in your landing page campaigns, your blog content and elsewhere in order to keep driving that traffic and those leads.

• This change by Google will impact your ability to easily access this keyword information and your SEO tactics will need to adapt.

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#EDGETALK : KEYWORDS LOST

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IF YOU’RE TUNING IN!

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If you just tuned in:You’re Listing to Edge of the Web RadioWe’re talking about a major change in Google’s Reporting of Search Traffic Data

• WHY WAS IT DONE?

• When questioned in 2011, Matt Cutts of Google was quick to respond that it was estimated that the amount of "(not provided)" visits "even at full roll-out ... would still be in the single-digit percentages of all Google searchers on Google.com."

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#EDGETALK : KEYWORDS LOST

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• Danny Sullivan, from his article on Search Engine Land says:

• Done To Block The NSA?

• The first is the whole US National Security Agency spying thing. In June, Google was accused of cooperating to give the NSA instant and direct access to its search data through the PRISM spying program, something the company has strongly denied. That hasn’t saved it from criticism.

• Since then, Google’s waged a campaign to allow it to be more transparent about the number of spying requests it says it does receive — on a limited basis and not involving direct access — but which it’s forbidden by US law from disclosing. It also began increasing encryption between its own data centers.

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#EDGETALK : KEYWORDS LOST

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• Done To Boost Ad Sales?

• The other reason is that Google recently made a change so that one of the easiest ways for publishers to see the actual terms that have been withheld over time is through the Google AdWords system.

• See, apparently search terms aren’t so private that Google withholds them entirely. Rather, it withholds them from being transmitted in the clear across the internet. Publishers can still see these terms by going into the Google Webmaster Tools area, though they only see the top 2,000 per day and only going back for 90 days (something Google said earlier this month will increase to one year, in the future).

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#EDGETALK : KEYWORDS LOST

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• One final note, Google isn’t the only search engine on the planet. It’s just a pretty big one. You’ll still be able to access your search data from Bing and Yahoo and extrapolate that data to help craft your SEO strategy.

• Stay Tuned : We’re going to continue our discussion about this Keyword Apocalypse , What to do about it

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#EDGETALK : KEYWORDS LOST

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What’s Coming Up

• COMING UP /

• COMING UP / THINK OF HIM AS WHAT THE “E” NETWORK DOES FOR HOLLYWOOD NEWS / WE HAVE YOUR NATIONAL INTERNET TRENDS AND TECHNOLOGY INFORMANT JOINING US IN STUDIO FOR THE SEGMENT OUR ENTIRE LISTENING AUDIENCE CANNOT WAIT TO EXPERIENCE EVERY WEEK / MARKETING TECH BLOG WITH DOUG KARR IS RIGHT AFTER THIS

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Segment 3 : Marketing TechBlog

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• YOU’RE LISTENING TO EDGE OF THE WEB RADIO

• WE’RE TALKING ABOUT INTERNET MARKETING AND INTERNET CONTENT TRENDS OF 2013 YOU WILL HEAR NO WHERE ELSE

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• WE’RE ONLINE AT S-I-T-E STRATEGICS DOT COM. You can catch all the information from the Show at EDGE OF THE RADIO DOT COM. We’ve got videos and audio of everything we do on the show and more.

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#EDGETALK#

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IF YOU’RE TUNING IN!

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If you just tuned in:You’re Listing to Edge of the Web RadioWe’re talking to Doug Karr of Marketing Tech BLog

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Thanks to Doug from Marketing Tech Blog – always bringing a unique perspective on today’s endless internet landscape,

I mean – man, you bring us up to date and help us focus in on the latest trends, Doug, tell the people how to check out what you do and how to follow you.

BreakBack: Segment 4

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COMING UP / ALRIGHT –

What to do about the new marketing environment we’re in – post keyword data.

If you didn’t hear our earlier segment – the other shoe has fallen now in seeing the keywords that people type in to find your site.

We’re blind, except for Adwords Data – what do we do now?

Coming Up Next

Segment 4 :

KEYWORDS LOST

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INTRO

• For nearly two years, marketers have been frustrated by a steadily increasing percentage of keywords (not provided). Recent changes by Google have sent those numbers soaring.

• The site Not Provided Count now reports an average of nearly 74% of keywords not provided, and speculation abounds that it won't be long before 100% of keywords are masked. Without that referral data, our tasks as Internet marketers become far more difficult—but not impossible.

• We’re going to talk about what you need to do to get a handle on this.

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THANKS FOR LISTENING / I’M ERIN SPARKS / JOINED BY THOMAS

BRODBECK / THIS SHOW IS PRESENTED BY SITE STRATEGICS /

CHECK US OUT AT SITE STRATEGICS DOT COM / WE ARE YOUR

LOCAL INTERNET MARKETING MANAGEMENT COMPANY / WE DO

COST EFFECTIVE WEB DESIGN / WITH GOOGLE – YAHOO –

BING / SEARCH ENGINE MARKETING MANAGEMENT THAT

NOT ONLY PROVIDES YOU GREAT RANKINGS ON SEARCHES BUT

ALSO TRANSLATES INTO SALES

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REJOIN

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•Hey, we wanted to extend out an invite to join up to our Edge Talk Newsletter!

•Free newsletter – and covers everything we’re ABOUT to cover on the show and much more.

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NEWSLETTER SIGNUP

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WE’VE GOT AN APP!

1-877-SEO-4-WEB1-877-736-4932

• Listen to our podcasts

• All of our Videos• Twitter Feed• Facebook• Photos of the Show• Stats Bragging

Page

And….

• Score My Site Tool!Submit your site, and we’ll review it for you – give you some knowledge about hor the engines see you!

38

AND – NEW SERVICE FROM SITE STRATEGICS

1-877-SEO-4-WEB1-877-736-4932

We are the fast & easy way for small businesses to make Mobile AppsWe talked about how many apps are being launched daily, more apps are launched than babies being born daily! The reality is that with the adoption of the mobile devices and the “second screen” marketing, the ability to connect with consumer loyalty is stronger than ever. Building an app can connect you to your customer

It’s easy and fastWe have templates for:• Restaurants• Realtors• Lawyers• Bands• Sports• Churches• Professional Services

ARTICLE: MOZ

• The uses for Keyword referral data (why we use the data)

1.  Find opportunities to improve a page’s performance, ranking

1. Improve bounce rates, pages per visit, conversion rate etc.

2. Connecting Rank Improvement Efforts with Traffic Growth (Show SEO Value to clients)

3. Understand how searches perceive your brand and Content

4. Uncover new keyword opportunities – add more content, etc.

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• What now? How Do I find opportunities to improve a page’s ranking and/or performance with users

•  Rank Tracking + Pages receiving Search Visits + Webmasters or AdWords = list of pages that get search visits, that are targeting important term, they rank, and have potential to improve.

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• Connect SEO Efforts to traffic growth

• Use adwords to bid on non-branded terms/phrases to monitor growth (using more broad match)

• Use Google Insights or AdWords volume data

• Track Rankings on buckets of fathead vs. mid vs. long tail terms and compare against the visits

• Track pages receiving search and bucket of tracked keywords

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• How Do I analyze and understand how searchers perceive my brand?

• Bid on AdWords Terms

• Use Google Suggest, SEM Rush, other tools

• Internal Site Search Data

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• How Do I uncover new keyword opportunities

• Use keyword research tools and rank tracking data

• AdWords Campaigns targeting new keywords

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IF YOU’RE TUNING IN!

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If you just tuned in:You’re Listing to Edge of the Web RadioWe’re talking about how to cope with the loss of search engine traffic keywords to your site.

• What do other professionals say about this new event?

• Neil Yeomans, Head of SEO at Lakestar McCann:

• Greater reliance on third party tools and rank tracking software to monitor success.

• People will still want a measure of non-brand growth, so we expect tools such as Google Webmaster Tools search query data, Searchmetrics and SEMRush to become much more important over the coming months.

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• Kevin Gibbons, UK MD at BlueGlass Interactive:

• In terms of strategy, it will be more difficult to find hidden gems of referring traffic keywords and long-tail variations.

• But being honest, we all saw this coming back in 2011 when Google started to roll out (not provided) and most have started to prepare for this. Whether we like it or not, Google make the rules - so there's not too much we can do to challenge it.

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• How Can Site Strategics Help?

• We can provide a series of reports, right now, to help you now get a handle on your rankings, and do trend analysis for terms that customers are searching for.

• Start up a Adwords Campaign today! Start finding your traffic, and test out your page rank on target converting terms.

• It is horrible, but we will manage .

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#EXIT#

OUTRO MUSIC BED CLOSE TEXT

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THANKS FOR LISTENING TO EDGE OF THE WEB RADIO / A SPECIAL THANK YOU TO MY COLLEAGUE AT SITE STRATEGICS – THOMAS BRODBECK / AND DOUG KARR/MARTY THOMPSON FROM MARKETING TECH BLOG / WE WISH YOU A GREAT WEEKEND AND MAKE SURE TO CHECK OUT OUR MUST SEE VIDEOS AND MUCH MORE INSIDER INFO AT EDGE OF THE WEB RADIO DOT COM / THAT’S EDGE OF THE WEB RADIO DOT COM / WE WILL TALK TO YOU NEXT WEEK

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