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Show in Review Southern Women’s Show April 19 – 21, 2013 Richmond, VA
Show in Review
Southern Women’s Show
April 19 – 21, 2013
Richmond, VA
THOUSANDS ATTENDED
Thank you for being a part of the 2013 Southern Women’s Show in Richmond. The
22nd annual show attracted thousands of guests and provided you with the
opportunity to meet, engage, connect and sell to this large qualified audience.
Media coverage generated millions of impressions across the community and
highlighted the show, celebrity guests, special events, and exhibitors.
SCENES FROM THE SHOW
SPECIAL GUESTS Celebrity appearances attracted media attention and guests. Guests included
Catherine Giudice from The Bachelor, Chef Mike Stevenson, Chef Warren Caterson and
cookbook author Kendra Bailey Morris. This superior line-up of special guests inspired and
entertained.
Chef Mike Stevenson,
A Way to a Woman’s Heart
Chef Warren Caterson,
The Cookbook for Couples
Kendra Bailey Morris,
Cookbook Author & Food Writer
Catherine Giudice,
The Bachelor
Sponsored by MARTIN’S
POWERFUL PARTNERSHIPS Thank you to our sponsors! The Southern Women’s Show partnered with leading
media outlets and outstanding sponsors to extend exposure and generate
maximum engagement. In addition, partners and sponsors created fun and interactive
features within the show.
MILLIONS OF IMPRESSIONS
Impressions
Television Advertising 2,032,000
Radio Advertising 3,596,000
Newspaper Advertising 2,631,600
Official Show Program 109,650
Specialty Publications 468,000
Public Relations 679,415
Official Show Website 45,584
E-Newsletters 13,720
Total Impressions 9,575,969
The Southern Women’s Show was promoted through an extensive paid and promotional
advertising and marketing campaign designed to spread the word, attract a qualified
audience and promote your participation. The campaign generated outstanding live
coverage and television, radio, newspaper and magazine exposure throughout the
region.
TELEVISION ADVERTISING
The following television partners promoted the show through paid and promotional spots,
interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite
promotions resulting in 2,032,000 impressions.
51 Spots
320,000 Impressions
64 Spots
784,000 Impressions
42 Spots
653,000 Impressions 180 Spots
275,000 Impressions
RADIO ADVERTISING The following radio partners promoted the show through paid and promotional spots,
interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite
promotions resulting in 3,596,000 impressions.
138 Spots
543, 000 Impressions
134 Spots
525,000 Impressions
160 Spots
310,000 Impressions
133 Spots
581,000 Impressions
102 Spots
324,000 Impressions
86 Spots
327,000 Impressions
128 Spots
511,000 Impressions
130 Spots
130,000 Impressions
120 Spots
100,000 Impressions
102 Spots
335,000 Impressions
PRINT ADVERTISING 24 print advertisements in the Richmond Times-Dispatch
promoted the show throughout a three week campaign,
generating over 2,631,600 impressions. In addition to ads, the
paper also produced the Official Show Program, which was
distributed to their full circulation of 109,650 subscribers on
Friday, April 19. An additional 5,000 copies were overprinted
for distribution at the show.
The show was also advertised in The Henrico Citizen and
Richmond Magazine to a potential reach of 468,000 readers.
RADIO & PRINT TRADE
To generate additional media exposure, local radio stations
partnered with the show to conduct ticket giveaways, interviews
and on air promotions. In addition, community newspapers and
magazines across the state ran advertisements and listed the
show in their calendar of events to promote the show to
readers and advertisers. Combined, this increased awareness
through fun on air and in paper contests for both listeners and
readers.
Radio Trade Value: $6,464
Print Trade Value: $7,954
PUBLIC RELATIONS
Press releases, media alerts and personal outreach by our
Public Relations firm resulted in numerous articles about the
show that highlighted show sponsors, exhibitors, celebrity
guests and special features. In total, press clippings and
articles generated 679,415 impressions.
WEB, FACEBOOK, E-NEWS Show connected with thousands of fans through website,
Facebook and weekly E-Newsletter campaign.
45,584 web impressions
Weekly status updates to over 2,100 Facebook fans
Six E-Newsletters to database of subscribers for a total of
13,720 impressions
COUPONS, TICKETS, POSTERS
Money saving coupon and ticket offers drove attendance, while hundreds of
posters, table tents and register cards decorated the city and built awareness
locally.
SCENES FROM THE SHOW
EXHIBITORS A very special THANK YOU to our outstanding exhibitors.
Caston Studio
Celebrity Chef Michael Stevenson
Champion Windows & Roofing
Chevrolet
Chiropractic Centers of VA
Claudia Roldani, LLC
Closet America
Colonial Downs
Corry Enterprises
Custard Stand Chili Products
Cutco Cutlery
CuteNspoiled
Danielle Gunn Enterprises
DeeChicBoutique.com
DenTek
Designs by Alex Simkin
Dillard's
Dip 'N Good Dips dba The DIPlomats
Direct Buy of Richmond
Discovery Toys Inc.
Dove Chocolate Discoveries
Dream Aspire
Earth Essentials: doTerra IPC
Easy Living Products
Elegance eT Cetera
Elegant Accents, Inc.
Elite Cosmetics
En Masse Marketing Corporation
Essential Bodywear
Essential Pockets, LLC
Fathom It
Feelgoodz
First Choice Chiropractic Center
Four Seasons Sunrooms
Fresh Batch Jams
Front Porch Ice Cream
Ftg fashions
G's Glory Custom Made Handbags
Gems N' More
Genie Products, LLC
Get Personal Designer Jewelry
Gi Gi Enterprises
Girl Scouts of America Richmond
GLC Select Inc. - Pony Magic
Glory Foods
Got Belly Fat? Dr. Klinton Kranski
Grace Adele
Grand Illusions
Gypsy Hill
Helmut's Strudel
Helping Hands Affordable Veterinary Surgery and
Dental Care
Henrico County Public Library
Hobby Hill Farm Fresh
HomeAgain
Homestead Creamery
I Flew the Nest
Ideal Products USA - Moon Glow Jewelry
Independent Distributor, It Works Global
Innovator Brands
Isagenix
IV Pure Inc.
JAM Sales - Bravage
James River Granite & Marble
S 3S Jewelry
422 Studio
A Plus Roofing
AAPCO
Abydis Clothing
ACE Weight Loss
Acme Sales
ADT Security Services
Advanced Wellness Centre
AdvoCare
Akea
All of Us
AMAZING DRESSES
Amazing Products
Amber's Cosmetic & Accessory
American Kidney Fund
Ameriprise Financial
Angela D. Global Designs
Avon
AWB Promotions
B&N Jewelry and Gift, LLC
Bangles-N-Bling
BATH FITTER
BeautiControl Cosmetics
BJ's Wholesale Club
Bling Queen Diva
Blue Bell Creameries
Blue Moon Under, LLC
Bona Clara
C & B Trendy
Capital Remodeling
Carhartt Retail Stores
EXHIBITORS A very special THANK YOU to our outstanding exhibitors.
NAG Enterprises
Naturally Yours
Nerium International
Norwex
Ohio Valley Herbal Products
Origami Owl Custom Jewelry
Pain-Less Therapeutic Solutions
Paparazzi Jewelry & Accessories
Paramount Builders, Inc.
Pecan Jacks - Southern Pralines with a twist
Perfect Accents
Perfect Fit Toe Rings
Permafaces - Permanent Makeup
Phoenix Trading
Profashion Inc.
Psychic Source
Pure Romance
Pursonal Hangups
Qivana
Quick and Easy Mixes
Rainbow Cleaning Systems
Real Time Pain Relief, LLC
Relay Foods
Remodel USA
Renew Health & Wellness
Richard L. Byrd, DDS, PC & Associates
Richmond Facial Plastics
Richmond Times-Dispatch
Richmond Vein Center
Richmond Window Corporation
River City Charities
River Expeditions
Rodan + Fields Dermatologists
Salena's Accessories
Sarkis
SAS Shoemakers
Scentsy Wickless Candles
Scripture Art
Seacret (Minerals from the Dead Sea)
Sears Home Services
Seniors Helping Seniors® RVA
Sensational Smiles
Shear Essence
Shenandoah Shutters
Simply Panache
Sleep Number
Soul-Ice Vending, Inc.
Soulie
South Bend Chocolate Company
Southwest Expressions
Spinal Correction Center of Richmond
St. Mary's Woods Retirement Community
Stone Effects
Studio59
Stunt Copters
Styles Extended
Table for Two Cookbooks
Tekle Mihret Ethnic Jewelry
The Dekatta Group
The Golden Touch
The Lasik Vision Institute
The Laurianda Clothing Company
The Mosquito Authority of Richmond
The Orchid House
JC Unlimited
JCB Entertainment LLC - DirecTV
JF23
Juice Plus
Just Because IYQ!
Kara's Closet
KELLEHER
Kristina's Kreations & Accessories
Lavender Pillow Patch
Le Fashion Cottage
Lebo’s
Lia Sophia
Lifestyle Marketplace, LLC
LipSense by SeneGence & FindersKeyPurse
lndulgence Salon, Day Spa & Boutique
Longaberger
Lumen's Collection
LyDeyz
Mainstream Boutique
Margaret Taylor, Ltd.
MARTIN'S
Mary Kay Cosmetics
Massaging Insoles
Massanutten
MassMutual Financial Group
Master Cho's Tae Kwon Do & Martial Arts
MICHE
Mid-Atlantic Waterproofing
Mix It Up
Moonlight Diva Emporium
Murphy's Cinnamon Roasted Nuts
My Pillow
EXHIBITORS A very special THANK YOU to our outstanding exhibitors.
The Pampered Chef
The Silver Link
Theanys Flags 2
Think Tank Products
Thirty-One Gifts
Tidewater Physical Therapy, Inc.
Today's Enterprise featuring Designz by Mkee
Traci Lynn Fashion Jewelry (Michelle Mosley)
Tracie Elliott/Organo Gold
U Can Click It
Ultimate Creations
Ultra Balm's Dry Skincare Products
Unique Designs by Wanda
United Network for Organ Sharing
USA Dance Richmond
Vibrant Pets
Virginia Beef Industry Council
Virginia Carolinas Peanut Promotions
Virginia Center for Policing Innovation
Virginia Eye Institute
Virginia Lottery
Virginia Peanut Company
Virginia Senior Services
Visit Central Florida
Wealth Innovations, LLC
West Coast Tops
Wildwood's Hickory Syrup
Willow House
World Chiropractic Inc.
WWBT-NBC12
Zacharias Ganey Health Institute
JOIN US IN 2014
The quality of the show depends on the quality of our exhibitors. Thank you for
helping us to create a wonderful event for show guests.
Next year’s show is scheduled for
March 21 - 23, 2014
Mark your calendar now!
For more information:
Sarah Hallett
Show Manager
800.849.0248 x 121
Chelsea Ginyard
Assistant Show Manager
800.849.0248 x 128
Click here to apply for the 2014 Southern Women’s Show Richmond!
