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Show Me The MoneyPart 2
Hosted by Commonwealth Prevention Alliance
Presented by
Barbara Harrington, PrincipalSponsorship [email protected]: 716.565.6900
• Clients around country• 20 years of excellence• Plus strategy• sponsorshipplus.com
1. Assess2. Prep3. Sell4. Implement5. Evaluate
Agenda
sponsorshipplus.com
Educated Sponsorship Pitch
New Rules
sponsorshipplus.com
Call In Days
• June 25 & 26, 2015
• Opportunity to answer detailed questions
Sell
sponsorshipplus.com
New Rules
sponsorshipplus.com
Key Components
• Start conversations
• Present effectively
• Listen and finalize
• CASE STUDIES
It’s Not All About Events
• Annual• Program• Anniversary
Title Sponsor
ABC Homes Night of Hope Gala – Lexington KY• With Chris Gardner, The Pursuit of Happyness true story• The Hope Center’s mission is to care for homeless
10 VIP seat tickets to Night of Hope Gala
10 invitations to pre-event Meet & Greet with Chris Gardner
Logo mention in Night of Hope Thank You ad – Business Journal
Ball Homes Welcome Center
Basic Golf Tournament
Official Sponsor of Tee Off On Cancer TournamentFour spots in the tournamentDinner for fourRecognition on tee boxMentions in programMentions in publicityMentions on websiteINVESTMENT: $2,500
Revised with new benefits
Title Sponsor of Tee Off On Cancer Tournament• US Bank Tee Off On CancerUS Bank Customer Service Rewards Promotion• Sign up for services and win great prizes• Includes Golf & Spa trip to PhoenixMentions as Title Sponsor in advertising• PrintPrime location for display• Sign up for service/credit card and win
Gala Benefits• Promotional announcements w/ Infinity
Broadcasting stations• Logo inclusion in advertising• Tables of 10 guests• Logo on printed material• INVESTMENT
• Non-Event• Building & Sustaining New Relationships
sponsorshipnetwork.com
Program Sponsor
Everyone benefits from a sustainable supply of clean groundwater. Whether it is the source of your drinking water or the water used to grow the food on your table, groundwater is vital to life. As such, every person plays a role in protecting and conserving groundwater.
Sponsorship
• Presenting Sponsor of the local Groundwater Guardian program• Groundwater Guardian Program Presented By ABC Company• Approximately 200 Groundwater Guardian Communities in 33 states in
North America involve 1,000 volunteer team members who are recruited in their local communities and in turn connect directly with X.X million people nationally
• Prominent presence at key community events• Research assistance in developing Groundwater Guardian
Communities in X new communities• X community activities to be mutually agreed upon
Sample Cause Marketing
Children’s Hospitals and Clinics of Minnesota partnered with Creative Kidstuff
Creative Kidstuff donated 5% of all April salesCreative Kidstuff was founded in 1982 & has won dozens of Best
Toy Store awards
INVESTMENT: $30,000
Next Steps and Challenges
Implement
sponsorshipplus.com
Sponsorship Essentials
Decide how you will treat
sponsors and write a plan to back it up.
sponsorshipplus.com
Sponsorship Essentials
Stewardship Plan
We Are Committed to
Responsible
Timeframe
To Start
Face-to-Face meeting Sponsors $2,000 and above receive face to face meeting/lunch each year
Jane Doe coordinates
Ongoing Jan 1
Hand written notes All event sponsors receive hand written thank you note within two weeks of the event
Bill Smith coordinates
Spring/Fall March 15
Something Visual TBD All sponsors receive something visual electronically to share
(TBD)
Newsletter with note Sponsors receive hand written note attached to bi-annual newsletters
(Board chair) Sept 1
Valentines Thank You All sponsors invited to thank you small on-site reception
(staff) Invites mailed mid Jan with follow up
Jan 1
Other
sponsorshipplus.com
Sponsorship Essentials
Checks & Balances
sponsorshipplus.com
Sponsorship Essentials
Document & Measure
sponsorshipplus.com
Sponsorship Essentials
sponsorshipplus.com
STATE FOSTER CARE SUPPORT
Sponsorship Essentials
Fulfill on everything promised.
sponsorshipplus.com
Next Steps and Challenges
Sponsorship Essentials
Evaluate
sponsorshipplus.com
Sponsorship Essentials
Build your brand in three easy ways (so they’ll take your call.)
sponsorshipplus.com
Sponsorship Essentials
Fulfillment Reports
Growing RelationshipsStrengthening Systems
sponsorshipplus.com
Next Steps and Challenges
sponsorshipplus.com
Educated Sponsorship Pitch
New Rules
sponsorshipplus.com
Survey & Our Work
New Rules
sponsorshipplus.com
Call In Days
• June 25 & 26, 2015
• Opportunity to answer detailed questions
Show Me The MoneyPart 2
Hosted by Commonwealth Prevention Alliance
Presented by
Barbara Harrington, PrincipalSponsorship [email protected]: 716.565.6900