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Hubbard Clothing Companysubmitted by Goddard Design Group
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2018
ProjectHubbardRogers, AR United StatesArtwork Budget: $500,000
Project TeamC L I E N TDonny Hubbard Hubbard Clothing Company
I N T E R I O R D E S I G N E RGoddard Design Group
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Overviewi was asked to create a men's luxury lifestyleexperience featuring the best in mensclothing, products, italian barbershop aswell as a members club. To enter the club idesigned a wardrobe to enter thru to a largelounge with private lockers for storing liquorand cigars as well as meet and relax withother H lounge members and quests. Allfurnishings were from our own furniture lineand available for sale as well to help createthe perfect bespoke lifestyle.
GoalsThe goal of this project was to create aspace that transported the shopper toanother place, one of luxury that feltmodern, masculine and with a sense ofhistory. I used social media as a subtlereference. Everywhere you look someone iswatching, in the space I hung antiqueportraits on the ceiling, lined the dressingrooms with geshia fabric, of our design, aswell as key holed details on the lockers witheyes peering out, ever watching for the nextbig thing.
Process
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The best part of the project was the clientswillingness to go for something that had notbeen done before. They gave me totalcreative freedom, as I had done severalprojects in the past for them. The onlyrequests they had were an upscale space,space for a barber and a lounge. I took itfrom there and went with a vision of highend experience that would rival any otherdestination in the world. The response hasamazing and the clients and word of mouthare taking the business to the next level.
Additional InfoLike all projects when the designer andclient share a goal of quality, creativity andtrust the end result always exceedsexpectation!
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